SEO strategy based on website quality

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1. Website content Construction

Content for the King, this statement for SEO practitioners are not unfamiliar.

But what is "content is king"? In fact, not being able to produce content, you can achieve success. For the current network, the content is clearly superfluous rather than scarce. "Content is king" is actually to the most appropriate content as much as possible to the most needy people, especially the original content. This is not only a website quality protection, but also one of the difficulties of SEO.

(1) Identify the theme and objectives of the website. A theme is a core expression of a website, and all content will unfold accordingly. The goal is the direction of a website effort. Only by clarifying the subject and goal, the content construction of the website is based on.

(2) According to the actual situation of the website content planning. As we all know, search engines favor original content. But for most small sites, there is no real strength and there is no need to invest too much in this. Therefore, the original and unique will be reflected through the service. Use one or two words succinctly to explain the website exclusive service, such as discount activities, buy gifts activities, in short, competitors do not have the unique proposition. In addition, if it is an E-commerce site, then add user comments on the site is also a good choice. This not only mobilized the user's enthusiasm, but also the site brought the absolute original

Content。

(3) The writing of the page. After determining the content, when specific writing, pay attention to the position of the user as far as possible, around the theme of the site to provide products or services advantages. At the same time try to provide more products or services related to the surrounding information or authoritative site links. Write the text to be natural and fluent, do not need to stack keywords, but can be at the beginning of the text to appear keywords. After the text is finished, you can add a summary at the top of the page, which is not really about the search engine, but it helps the user to confirm that they are on the right page.

2. Website Structure optimization

The website structure is a website basic thing, to the website structure adjustment optimization is also carries on the foundation of the SEO. In general, the purpose of optimizing the structure of the site are: first, to improve the user experience, so as to increase the number of site clicks; Second, the search engine for the site to be included, so as to improve the rankings. A good site structure to consider the following factors:

(1) The physical structure and logical structure of the website. The physical structure of the site is the structure of the site's real directory and the location of the file storage. Small web sites with fewer files to choose flat structure, maintenance more convenient. But the tree structure logic is clear, applies to the medium and large website. The logical structure of a website is a structure chart formed by organizing various pages through the internal links of the website. Logical structure of the Organization should be consistent with the physical structure of the site, and through good site navigation and internal links to the different channel columns and content pages in tandem, to form a clear hierarchy, uniform density, moderate depth of the network. Personal found an industry site in Chinese called Dong ou pump valve network, found that its Web site file structure is very good.

(2) Navigation settings. Try to use HTML text navigation to avoid using pictures, flash, etc. as navigation. Because for users, the effect of the above several navigation is not essential difference, but for search engine crawler, text link is undoubtedly the most easy to identify and crawl links.

(3) Internal link settings. In general, the site internal links follow this principle: Home Page DOWN link all the first class category home; First-level category home horizontal link other Peer category home page, link back to the homepage, down link level two category home or content pages; All content pages are linked up back to the home page and the category home page, along with the other content pages for the category. At this point, the home page to get the highest weight, followed by all levels of classification home, and finally the content page. If some content pages are particularly important for a site, you can increase the weight and rank by creating a link on the home page.

(4) Site map creation. A site map is a file that renders pages contained in a Web site, divided into HTML site maps and XML site maps, which are commonly used in combination. Where the HTML Sitemap is presented to the user, they can browse to find the page they want. The X-ML site Map is a list of URL URLs for search engines to track. After you create the XML sitemap, you should take it to the search engine, so that whenever the site adds a new page, just refresh the XML sitemap, the search engine can index them and save a lot of time.

3. Page element optimization

The optimization of page elements not only facilitates the search engine's recognition of web pages, but also helps users to better understand the services and products provided by the website. The following is the author use Google search SEO, returned the first site home

Source code (excerpt):

First of all, you can see that the HTML code for this site is certified by the consortium. Second, the title tag, whose text is displayed in the upper-left corner of the browsing window, informs the user of the name and subject of the site. The study found that when the user's retrieval words and the text in the title tag match, they can get a high click rate. The text of the Title tag generally does not exceed 75 English characters. Next, the Keyword tag, the keyword that is submitted to the search engine, is usually not more than 7 words. In the example above, the Keyword only has the word SEO, the rank of the website is not by piling keyword to get. Of course, for the sake of insurance, choose 3 key words appropriate. The Description tag, which is not present in the source code above, is also one of the important page elements in the form of the following:

< meta name= "description" > content= "Web Page description text" >

The Web page description text can contain up to 155 characters, and can be written as a complete sentence using 2~ 3 keywords to describe the content of the Web page.

4. Search engine Friendliness

In the search engine view, in addition to the above points, a high-quality site must also be search engine friendly, that is, try to avoid those search engines do not recognize and crawl pages. For example, Flash navigation, dynamic URL, jump page, frame structure and so on.

In addition, the site's external links are affecting a site PR value are important factors. In general, the external links of a new website are originally from the links, exchange links start. Well, for everyone to write here, hope to help you, article source Dong ou pump valve Network http://www.dopv.cn reproduced please retain the copyright link.