SEO structure distribution map to explain the principle of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, Keyword targeting (keyword fixed rate)

Without a keyword, you don't know which keywords to optimize for. Keyword locking and selection is the beginning of SEO work, but also the most important step to determine the benefits. The Romi (Return of Marketing investment) will be compromised if the appropriate keyword is not selected. Keyword locking involves a wide range of aspects, ranging from the difficulty of keywords (Keyword difficulty), keyword attributes (traffic and conversion rates) to search psychology research. When users are searching for the New York Cheap Hotel, they are not really looking for cheap and bad hotels, they say, but they want to see a big discount at a hotel like Hilton or Sheraton. So the consumer psychological analysis behind the keywords is quite complex and interesting.

2, search Engine friendly (search engine friends)

Analyze your site's friendliness to search engines, understand the current barriers to search engine crawling and the parts that need to be corrected, so that the site can fit the crawl (Crawl) inertia of the search engine and easily roam your site.

3, Content Mapping (Enhanced)

The site content and the corresponding keyword to do the most appropriate integration, including the title tag, Meta tag, Header tag, body Text, Alt tag and so on. Well, for instance, if the content of page A is to write a network marketing case, we may need to put the "network Marketing", "Network Marketing case" These two keywords into the above tags, so that the search engine to understand the theme of a page (Topic of pages) is.

4, Link Building (link set up)

Now the SEO industry generally think one of the most important factors. Linking up is to help your site get links to other sites in a variety of ways. (for example, I just want to put my own hope to stand on top QQ space Black Skin Code qqj520.com) Link building a lot of ways, including: Submit paid and free directory sites (such as: Yahoo Directory;dmoz), exchange links, paid links, and creative links and so on. Whether your site is locked in Yahoo or Google,link building is definitely one of the key determinants of ranking.

5, Further analysis and monitoring (analyses and observations)

SEO is not you follow guideline once done is all right, continuous analysis and observation is absolutely necessary. For example, continuous tracking of the key words and decline, analysis of keyword ranking problem, solve the ranking dilemma, to understand the search engine every update the focus and characteristics, these are the daily work of SEO. Did you do it?

6, Website Statistics analysis (web analytics)

This part is to the effectiveness of SEO implementation analysis. First of course to understand the site before and after the data changes (increase in the number of visitors, and the proportion of visitors to change, through the search engine to understand the visitor visits, the overall conversion rate of the site changes, etc.), the higher the mastery of data, more able to understand the changes before and after implementation. In addition, it is better to know the correct choice of keywords through the presentation of data. By understanding the visitor's conversion rate (conversion) from different keywords to the site, the average stay (Avg. time on site), and so on, to return to the original keyword locking strategy is correct, of course, can also be a keyword adjustment, improve the effectiveness of the implementation of SEO.

The above six facets are the elements and principle of the SEO composition, the areas involved include, at a minimum, program development, website design, visual design, copywriting, marketing, creativity, research and development, and purchasing, as well as the fields of consumer psychology, semantics, semiotics, and philosophy (which I can understand), Can you have these skills at the same time? So I think it's hard. So really comprehensive SEO optimization personnel, is definitely not a web designer or program designer can do well.

If only look at the rankings, may have results, but if it is to talk about the overall SEO marketing benefits, in addition to meet the search engine, but also must lead the user's hand!