SEO successful 6 major factors recommend novice learning

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1. What is SEO?

Internet status: Small and medium-sized sites, 80% or more traffic from the search engine. So SEO appeared, SEO can bring more traffic to small and medium-sized stationmaster, bring more customers to enterprise.

SEO's main task is: through the site structure, keyword selection, site content planning to adjust and optimize, improve the site in Baidu, Google, Yahoo! and other search results in the natural rankings and the number of pages included.

SEO Status: The overall talent is less, is actively emerging, Alibaba and other large and medium-sized sites began to focus on SEO, some large sites have their own SEO team. It is reported: the pay of full-time seoer is very attractive, so say, study SEO no matter to oneself do website, or participate in work, all is very useful.

SEO solve the problem (increase the ranking, increase included thereby increase the site traffic). Then why some of the page rankings by the front, and some on the back, why some sites included a number of more, some less?

2. Factors affecting search engine friendliness

(1) Website structure: You have to constantly look for users to read and spider crawling site structure. Make your HTML and XML sitemap. Generally speaking, search engine will think: two domain name weight > Level two directory > root directory document. Document and directory naming, use pinyin better, the directory level should not be too deep.

(2) The site content and the corresponding keyword to do the most appropriate integration, including the article title, meta tags, header tag, body Text, alt tag. In Baidu rankings, the title keyword, the article in the keyword density occupies a relatively high weight. The title and Meta keyword can appear 2 times, not too much, generally speaking, the keyword density in the article in between 2%-8% is appropriate. In addition: The picture is added alt label suitable description picture is one of Seoer's basic qualities. (Note: Search engines are more interested in original articles).

(3) Link the key words in the anchor text. Create external links or internal links and add keywords to the links. For example, you want to "Jay Chou picture" row to better, link to its web page link anchor text should have "Jay Chou picture", and not just "picture" or "next page" and so on.

(4) External links are very important, pay attention not to link to bad neighbors, not mass. Practice has proved that mass is very bad. Set up the chain includes: Submit paid and free directory sites (such as: Yahoo Directory;dmoz), exchange links, paid links, and link bait and so on. Link is also one of the factors of PR.

The establishment of the chain should be the most difficult SEO is also very interesting, link bait settings are very interesting. For example point stone friends joke: If laden open a blog, that PR will be 13.

(5) Another reference to chris.dl translation summary of Google ranking factors detailed

Thinking: Search engine with search engine customers, customers use the search engine is to find their own needs of information, search engine task is the most relevant pages with the key to the first, so that the user is good, is the best optimization.

Then how to a website seo?

3. SEO process (The process of optimizing a website)

(1) Find, identify your keywords (very important!) Understand your users, understand your users ' search habits, and identify keywords. The general process is through Baidu related keywords to find the word related to the main word, and then determine your target words (generally 3-6 keywords), the author believes that the key words, search keywords is the most important SEO. If you make money from ads like Ggad, the study of high and low competitive keywords can give you a lot of traffic, such as the "163.com free Mailbox" example. Keyword index also reflects the Internet users search the general situation, understand the key words is to better understand your customer needs.

(2) Strengthen the content (always remember that the value of the user is the soul of the site, you can appropriately add bold to the keyword in the content, transform the color, the content title, meta tags and the picture of the alt tag appears in the keyword.) )

(3) Internal links and external links (external links in search engine rankings and included in a very significant effect.) Internal links let search engines know what you think your site is important, external links to let search engines think that your pages are important to everyone, if you can write soft text is very good, will not be able to more than a few forums, blogs or dig sites such as hair articles, with anchor text link to the page you want to rank, Note: Be sure not to send a mass, issued chapters a valuable article, anchor text keyword link is very effective. )

(4) Analysis of statistical sources, according to the data, identify keywords, cycle to the first step. (through statistics to understand the antecedents of keywords, further strengthen the content, the chain and so on.) Firm rankings. Related tools: Webmaster statistics, 51.la)

4. SEO Common tools?

Baidu Index (Input keywords, the general view, a keyword index to indicate the number of searches for the word)

Baidu Related keywords (you can find keywords related to your main words, more understanding of user needs)

Site collection query (query site by search engines included in the number)

Google Webmaster (submit sitemap to Google, etc., speed up Google included)

Yahoo Webmaster Tools (see the Outreach and Yahoo included, submit sitemap to Yahoo)

5. Broaden your mind and innovate into advanced (about SEO development)

The author thinks that SEO is a discipline that is particularly strong in practice, just like doing anything, SEO is not a very complicated problem. To step into a SEO master, you need to constantly strengthen their own quality. Broaden your mind and innovate your vision is especially important at this time.

For example KYW Baidu Index application example

Mr. Chushda, an example of the choice of words

If SEO has brought you traffic, you need to consider improving your conversion rate. Remember, whatever you do, focus on your career. From SEO optimization to the cause of optimization, so that SEO for your career services, SEO is advanced. Welcome to the writer's sleep.

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6. SEO is not what? Many problems SEO can not solve

Reference SEO is really very good: for the construction of a daily million IP site to earn advertising fees, SEO is a very good means.

Article SEO is not so good: SEO is not your site or business success of the guarantee, it is just a means. Remember: Always focus on your career.