SEO Supervisor Essential Skills: The whole station optimization plan formulation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many webmasters are thinking about how to do a qualified seo, even a SEO supervisor, a qualified SEO is not just hair outside the chain, the layout of the chain, write soft wen This some, we must first familiar with the entire site SEO optimization process, the most important thing is that we will develop a detailed whole station optimization program, To our optimization work a detailed step, so that everyone knows how to do their work, this is a qualified SEO should do, the following and you discuss how to develop a whole station optimization program.

Site positioning

We want to our site an accurate positioning, how we are not sure we do it will be very confused. First: keyword choice and long tail keyword choice, we have to choose according to our own resources to do what kind of keyword, do a few keywords, we can also rely on word tools and Baidu Promotion Assistant keyword analysis tools to help us choose our keywords. Second: The site's profit model positioning, our site to a way to achieve profitability, is the enterprise station? Taobao customers or forums or traffic stations, these we have to think good.

Ii. selection of space domain names and procedures

1. Choice of domain name: This has also been emphasized many times before, you can use our brand name or a keyword of the whole fight, but pinyin not more than three words, too long is not conducive to customer understanding, do not use the first letter combination of keywords, so the search engine is not recognized.

2. Space choice: We have to buy space before we use the two domain name on its speed and stability testing, space we want to see whether the support of 301, 404 Custom, IIS log download and compression decompression function, these for our future optimization are helpful.

3. The website procedure chooses: This before also said, the General Enterprise station recommendation uses weaves the dream, the forum is DZ, the blog is WP.

4. The record of the domain name: mainly a time to record the consideration, we have to consider how long the record time, so as to formulate a plan.

Third, the website sketch production (may look at me in detail another article: How optimizes a our exclusive website template is regarding the sketch production)

1. Web page sketch Content layout: The first is the content of navigation, our navigation classification to fool concise, for the industry not too professional, to let a rookie-level customers can read, important content to be reflected, the text content we should be based on from left to right from top to bottom layout, Our most important content to the customer first show, the important needs of customers we have to find and solve on the home page, remember that we have to find the need to do the content, the Enterprise station is best not to use vertical navigation, not conducive to customer choice, mall station and portal content can be used, but the classification is not too thin, the bottom of the model text is also to be concise, Don't put some useless, this will affect our page value.

2. Catalog page sketch and inner page sketch as long as simple.

Four, the website basic parameter establishment

1. Title and description settings

Recommended Homepage title: Style: Website name-Key words-key words

Recommended catalog page title: Style: Directory page name _ Site name

Recommended inside page title: Style: Content page Name _ site name, if too long can be abbreviated to the site name.

The description is not to participate in the rankings, the description is mainly used to attract new users, so we have to write enough to attract people.

2.URL, pseudo static, robots and breadcrumbs settings

The path we would like to unify with our catalog, preferably with the directory of pinyin as the path, but do not appear obscure English, so very unfavorable to the user, generally can understand English can use such as news, blog, BBS and so on.

We have always stressed that the details of the optimization in the formulation of the plan we can not ignore the details, pseudo static, robots and crumbs of these details we must be designed before, otherwise the on-line is difficult to change, breadcrumbs path to prevent the hidden level.

V. Content Construction of the website

I said a word before to find the need to do content, we must first excavate the customer's most important demand, through our content to satisfy them, this idea is correct, but if our industry website content most can satisfy the customer level of demand how to do, then we must greatly innovate the card, analyzes our customer's correlation demand, Through content innovation and other sites in our industry to distinguish, such content construction can let customers have freshness, while satisfying the potential needs of customers, so that our PV on the up, conversion rate is coming.

Vi. the construction of the external chain of the website

1. High weight outside the chain construction

We mainly rely on links and one-way links (resource station cross link) to do high weight of the link, here to pay attention to the matter, we are doing friendship and one-way, we exchange the station for data statistics, make a table, including included, snapshots, industry and contact methods, etc., convenient for us to view at any time.

2. General outside chain Construction

Although this is a cliché, but we can not ignore, general outside the chain building or can not be separated from the Forum personality signature, SNS social networking sites, blog accounts, etc., at the same time we have to do with high weight links do statistics, the general outside of the chain do we do data statistics, how many connections every day, the address of the post we have to count, This detail is still very important.

VII. Staffing arrangements

We want to our site for each work of reasonable personnel arrangements, so as to further improve their work efficiency, the general words of editing, procedures, art, chain every arrangement of 2-3 people can, at the same time to have a SEO supervisor to arrange and assess each work.

Viii. expected effect

Finally, we have to the optimization of the effect of a preconceived, we envision our keywords how long it can be done up, so that their psychological number, not like headless flies, psychological unprepared, these are ready to start optimization work.

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