SEO Team management experience sharing

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The large-scale website SEO optimization plan mainly includes the following several steps, in the SEO optimization plan needs to consider the website structure, the link assignment, the weight allocation, the function development, the work arrangement, the team disposition, the capital investment and so on aspect question, then these question all from which aspect to proceed?

One, keyword-based Web site architecture

The key word layout of large web site needs to take into account the relationship between the target keyword and the core keyword, the target keyword is determined to study the keyword, analyze the competitor keyword, expand the keyword, arrange the way of the website column, such as the main Page column way, the column layout way and the content page arrangement, All of these site architecture need to start from the keyword, to determine the target keywords, analysis of long tail keywords, based on user experience of viscosity keywords, functional development and so on should be considered comprehensively, considering the search engine weight allocation, but also to consider the user experience, The production of the original articles of your website is consistent with the user experience.

Second, link weight distribution

Link weight distribution needs according to the location of the site to determine, what kind of target keyword suitable for competition, good access to traffic, all need to start from the study of keywords, keyword is the core, the beginning of the allocation of weights to start from the keyword.

Iii. function Development

function development mainly consider the weight of the link allocation, maintenance personnel to use conveniently, backstage functions related to the display of the foreground and the weight of the link allocation, the function of the front desk on the search engine and user experience issues, whether there is stickiness, whether it can attract user function development plays an important role.

Iv. Organization of work

The work arrangement is the team execution ability direction, only the meticulous work arrangement can complete the website predetermined goal, after the performance appraisal also must according to the work arrangement, the later traffic together weight's obtains also must according to the work arrangement execution degree to decide. A clear website CEO should have this basic ability.

Five, the team allocation of capital investment

The team configuration relates to the investment in capital, throw out the input of the basic hardware facility, the team personnel's disposition directly relates to the work arrangement's progress and the effect, will also relate to the entire project fund investment, regardless of which operator will consider the capital input and the return ratio question, if invests the fund to have the question under the predetermined goal, Then the success rate of the project will be greatly reduced, which may lead to the withdrawal of investors, but also to the development of the team and the stability of the people.

It's not that easy to make a big website, SEO optimization program is so, need to have excellent website architect, Web art, program developers, more need to have a strong and tough executive team, this will test a team cohesion, executive power, will greatly exercise team development.

Article from: Beijing SEO

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