SEO Team: Mode determines success or failure

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Whether you are the head of the SEO team or the boss of the company. If you want to build a strong SEO team, you must understand how to cultivate an efficient team, since said to be a team, it must be differentiated from the "individual combat." An excellent SEO team is to carry out the core department of E-commerce, SEO team has a direct impact on the effectiveness of the company. But the author seems to be the most domestic SEO team can not become qualified SEO team, mainly because the team's model is not "standardized", the author is just a general promotion staff, not the executive, leadership level. It's a little bit of a fish to say that the team is doing this, and here's my humble opinion.

First pattern: Promiscuous mode

This model is now prevalent in the SEO team model, usually are small and medium-sized enterprises or units. See other people's website in Baidu or Google can search, think of their own also to be able to be customer search. So began to recruit SEO promotion staff, enterprise inside in fact, no one understand SEO is what dongdong, recruitment information is also write ambiguous. The boss just want to let a keyword in the first page of Baidu, the novice into such a company is actually a handyman, maybe a person. Maybe a few people together, what? In fact, is the site maintenance staff. When it's okay to send a post, this is SEO. When the keyword is done, it may let you go. Seoer should not go to such enterprises or units, mainly to learn things.

The second mode: Personal webmaster Mode

The author is now in a foreign trade company to do promotion, although divided into several groups, but do the promotion of the time is basically "one-man combat", everyone responsible for several stations to promote. This model is very like personal webmaster, but can not play the team's advantages, everyone is good at the ability to play out effectively. Everyone usually do their own, communication is not a lot. The author believes that the most important SEO is the exchange, sincere exchange of their experiences and experience, purely fooled please bypass. This model, though seemingly a unity, has no team to speak of. First of all, SEO team needs a core person: SEO Supervisor, Supervisor is responsible for the formulation of the program, evaluation program operability, and keyword analysis. Supervisors should be "knowledgeable" about each member of the team in order to maximize the team's core competencies.

The third mode: the mode of division of labor

This model I think should be counted on the comparison of the "standardized" SEO team Model, the division of labor is very fine, there is responsible for writing soft paper site editors. There is responsible for the site outside the chain of the construction of the Commissioner. In charge of the station optimization personnel, as well as technical personnel (including the site of programmers, art, etc.). The advantage of the pattern of division of labor is that it is "accountability", which is a team. How to cooperate effectively with the team is also a question worthy of consideration, of course, the supervisor must find a way to coordinate. But this model is not necessarily suitable for all companies, I think a good team does not seek luxury, not scale. The most important is to play the team's ability to achieve the best benefits for the company.

Fourth model: SEO Company

The above described the division of labor model has been a very "standardized" mode, the general relatively large companies should be this mode. As for the fourth model is the author's own fantasy, this model in the future may be able to achieve, now can only imagine. SEO company is different from other SEO team, it is a company, in the SEO industry is unprecedented, I think the SEO company must have the following departments:

1, Soft Wen Department: responsible for the corporate website or e-commerce Web site to write promotional software, soft text, including the site updated articles and the promotion of soft text.

2, Promotion Department: responsible for corporate website or E-commerce site of all promotional work, mainly including in-station optimization, outside the station optimization.

3, Technical Department: Responsible for resolving the corporate Web site or E-commerce site of the technical issues, of course, the most important thing is to cooperate with the promotion Department.

4, Planning Department: responsible for each enterprise Web site to develop the feasibility of optimization programs, network marketing programs. Track and evaluate the feasibility of the project.

5, search Engine Department: Responsible for timely evaluation of the latest dynamic search engine, sharp correctly evaluate search engine algorithm update.

6, the Data Analysis Department: is responsible for the website data thorough analysis, cooperate with the Planning Department, promotion Department, search engine department.

Good is the author of the SEO team mode of a little idea, there is willing to learn, exchange can contact me, here will not be able to write their own QQ. Thank you!

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