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The purpose of website construction is to create wealth, and website optimization is to assist it to create more value. Today's Web site optimization is rife, daily tutorials are overwhelming, every day on the internet to put forward on how to optimize the website information is also a stream. In fact, is website optimization really so important to be fascinated by VIPs? SEO optimization, of course, has its advantages, but the binary system today to say is not to devote too much to SEO, the ultimate destination of website optimization is only in the site based on the further creation of value. Why do you say that? is because a lot of webmasters in doing SEO optimization and did not get a substantial return, but also to optimize the site has lost its value itself, but at a loss do not know to continue to do optimization.
One: The premise of website optimization is what
In fact, many webmasters do not know what is SEO, and then look at others do SEO themselves to do the optimization. The binary system is not nonsense, for such things are quite a lot. Give an example to illustrate, some enterprises to hire SEO executives, but they do understand the meaning of SEO? In fact, many people think that SEO is to do outside the chain, his side someone to apply for SEO talent, but also just to the other side of the site for the chain of the addition of the cycle. If said, do SEO is the search engine optimization, binary more think: Do SEO is based on its own content after the search engine optimization, so do site optimization is the premise of its own content has value, not all sites are suitable to do SEO. Many seoer in the easy to take orders, the value is only the amount of money, but neglected the premise of the site optimization, and then according to the predetermined route to optimize, to the end is difficult, often complaining. On the other hand, the website construction person also empty the money dozen water drift, also complained that was cheated by one. So what we want to emphasize is: Do website optimization, are you ready?
An example is very easy to elaborate such a truth, take "website optimization premise is what" this word, believe is seoer in read after all is confident will be able to do home. But the premise must have a guarantee: the site itself value: 1, the site content is related to the site construction optimization, 2, the site has a value of content, if the overwhelming high repetition of content collection, you still have the confidence to do it home? In fact, many seoer are optimized, Simply analyze the keyword heat, but not the value of the site itself.
Second: Master the direction of website optimization
Site optimization is based on the content of the conductor, many times the webmaster in order to optimize the site and destroy the site's basic conductor, such as "keyword plus tracing transition." Simply put, the direction of website optimization is "to optimize for search engines", or for "to win users to create site value"? Many of the sites themselves are really optimized, but when users click on the site through the rankings, a few eyes will go away and find it. There are also some sites, even if the key word row is relatively high, but there is still no traffic, or very little, what is the reason? Although the main keyword is optimized in place, however, there is a serious lack of long tail words, or users need to search for resources. For such a site, search engines included more, what is the use of it? Only the development of the site to grasp the direction of the more effective use of SEO optimization to achieve more Web site value.
such as: Soft Wen is the site to search engine effective optimization methods, whether it is content or do outside the chain is a good boost. But if a website relies only on soft text to support its development, the final result is a ranking but no development. Site optimization of the direction, in fact, completely rely on its own content, optimization supplemented. If there is too much emphasis, the final result may be lost development opportunities, of course, this is only an example.
Three: The most simple optimization with the greatest value
Why is that so? The same keyword, some sites need to optimize half a year or even longer to be able to do the forefront of the industry, and some sites will take a very short time to complete such a process. It is conceivable that high efficiency determines the site optimization of more value. At the same time, it is worth emphasizing that there is no revenue efficiency of the optimization horse is a cloud, efficiency is not only in the speed of search engine optimization, we should emphasize here is the result of optimization: To facilitate the transaction or signed. If not, then optimization is futile. In fact, every day there are really a large part of the webmaster in doing this kind of unproductive, day-to-day optimization, but not with any value. Our 3rd is actually about the first two points in depth, every day to do the optimization, whether you want to optimize and can bring how much value? How to optimize can bring more value? Some people in the optimization of the main keyword, do not forget to combine the current field of the latest keywords to optimize, to get more users of the eyebrows, And some people just to the site into its basic "keyword" optimization, in fact, this is the gap. Take, now the word microblogging, is not there again a slight bo it? If there is a webmaster in the microblogging, and do not choose the word "slight bo" to do optimization it? Of course, just an example. In fact, every day, both inside and outside the news hot spots are a lot, just to see if you are good at catching hot spots, so the most simple optimization will take the site to maximize the value of optimization.
The last binary network together professional website construction company Pilotage Technology (www.joyweb.net.cn) that: The ultimate goal of website optimization is to create more value, rather than create value. To do SEO optimization to know how to create more value, is a competent seoer, or efforts to optimize the optimization is not to get its own value of the show, or to say less than enough.
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