SEO: The impact of the host on the site rankings

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SEO Research: Host to the impact of the ranking of the site-a more positive question is: If a website has an independent IP, then this will definitely improve the site rankings will have a great impact.

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A more positive question is: If a website has a separate IP, then this will definitely improve the site rankings will have a great impact. Although it doesn't look that important now, there are a lot of websites that share an IP. On a single server, many services run in parallel and provide multiple domain names on one IP. If you often on the SEO forum, you will find whether the old or new posts, there are many are about the host and domain name on the site ranking impact.

Hosting a home page on a cheap server can reduce costs, but these hosts may be a spammers server, or other sites where shared hosts have been punished. Does such a host have an impact on my site's search engine rankings? It can be said, but it's not. It has a certain impact from a large extent, but it has no effect from another point of view. Let's talk about the problem in detail.

If the virtual host is sharing an IP, and Google to the host penalty, IP will also be considered spam, if your site on the host, then your site will be ban or punishment. The other is: Your site is also placed on this host and is adult content, in theory, Google will be your site to punish, to name. This way, your site cannot be removed from the blacklist on this host. If the content of your site is legal and you move the site to another clean host, you will be spared.

A suitable host should be 100% normal to run, so that your visitors will not be able to access the blank page. In the same way, search engine spiders are visiting your site irregularly. So your site must work properly at all times to gain the favor of spiders. Although Googlebot encounters a 404 error, it will be accessed again next time. But for security reasons, your host must work 100%. All the servers will be temporarily interrupted for maintenance, but they should notify their customers of their maintenance plans within a certain period of time. If there is no clear stipulation, then I suggest you change the server provider well. This is very important because Google will crawl your site a small amount every day and make a big index for one months. That means Goooglebot may come to visit your website at any time. So your site should always be ready to welcome this guest.

Clear Records

Google should have a good, clean record of your hosts (but there is no evidence that this is just a conjecture). Still, there's a hint that popular server providers are better than those mammies. For example: X company is to provide very good and reasonable service, but on the host of a site in the AltaVista there is an optimization problem, because the site has been removed by Av. So, your site may miss some traffic from famous search engines, but this is rarely the case for a reputable server provider.

Virtual Host shared IP

A virtual IP is a system in which several different domain names use the same IP within the same server. Multiple virtual hosts exist on the same server compared to a single computer as a server. Some Web servers have 2000 domain names sharing an IP address. This depends primarily on the performance of the server and the service quality of the server provider. In this case, it becomes very slow to provide Web pages to search engines. Although virtual hosts are cheaper and less functional, for most engines, especially Google. Not because a Web site in the virtual host of cheating on the virtual host of all the sites to punish (this is the Google statement). ---in fact, Google deals with sites that are hosted on a virtual host as well as Web sites that handle stand-alone IP. If your server provider is technically sound, you will not feel the difference. We also often see a small number of server providers doing this or that kind of error code on a virtual host. This is a good indication that Google will not be penalized for the perfect set of virtual hosts (i.e. a site is penalized and other sites will be dragged down).

Choice of smart Domain name

The choice of domain name must be very cautious and flexible. If your service is mainly focused on the local market. For example: Your Chinese, then, you should choose the domestic domain name. such as. cn. But if your service is in the face of global markets, then COM is the wise choice. The choice of domain name will also directly affect your site ranking on Google. In other words, if your site is a domestic store, then if you choose the domestic domain name than a. uk domain name occupies a greater advantage. ---

URL structure

It is also important to provide a suitable URL. such as static and dynamic difference, whether the URL contains keywords of the distinction, detailed reference to the site relevant information.

Summary: Host is not the biggest key to search engine optimization, but it plays an important role. The host will be punished by Google for content, and these small details are important to your further search engine optimization.