SEO thinking: Stand High to pee far

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Immediately away from the Chinese New Year only one months, the current few days every brick home to Google for a long time will no longer update the PR time, yesterday (December 6) suddenly found that Google PR has been updated, Ox blog from Google PR2 rose to 3. In fact, PR rise in terms of my site will, as always, update the friendly content will not have too much impact, but that you are great God, brick home to observe more than the observation of learning on it, the key lies in their ability to implement the site. Sincerity sincere earnest person, honest update website OK. Some time ago through a few high-quality content finally "Changsha seo" keywords ranked in the top four, now is the time to redouble the "Changsha network promotion" keyword to row up.

1, simple website SEO to platform operation thinking change

A lot of people mention the word "integrated marketing", in fact, Ox seems to be pure to do the Web site is more and more inappropriate SEO is not suitable for the network to promote the fact of competition, whether it is a single site single keyword ranking, or bidding SEM, or micro-bo/micro-letter operation, or SEO should more and more in the industry perspective to consider the network of this business how efficient development. SEO, network promotion or brand promotion needs to transition to the platform to operate this post to have more imagination space and development platform. Here ox for example, business Service Industry Network promotion Competition is very fierce, basically rely on search engine to eat, and rely on a single site to do SEO or do sem is difficult to foothold, the site than others new, less resources than others, SEO basic can not short time to compete; A keyword casually at 10 yuan starting stage, jump rate is very high, do not consider the competitor malicious clicks. At this time the better operation is: Brand station sem+ station group SEO way. Is the company's main station to pursue the brand, the pursuit of visual design, the requirements of high-end, atmosphere, grade, take this station to do SEM, direct access to customers; In addition, hundreds of child business stations or branch stations to implement the station group SEO, such as competitive incentive words to do a single keyword business site, In this way, the flow of the search engine source can be basically monopolized. Therefore, no platform to operate the thinking is difficult to break through the SEO competition incentive industry.

2, search engine marketing attention to multiple platforms, multi-channel promotion

Outweigh the gains, should be the SEO people often confused things. Or spend a lot of time to do outside the chain and station optimization, but the keyword rankings rise very slowly, Baidu an update disappeared; even spent a lot of time on the search engine this channel, but found that EDM marketing, SMS marketing and even outdoor advertising to the effect is actually better. Now, search engine marketing should pay more attention to the platform, channel promotion, such as micro-BO V-word certification, micro-letter, micro-magazine platform, or Baidu data open platform in the official website certification, customer service 400 telephone certification, Baidu know open platform and so on. The essence of a search engine is to make it easier to get the information you need, so who provides the most up-to-date, most valuable, and should be retrieved by the user. SEO people should not only focus on the site's keyword rankings, you should also see the latest search engine rankings information types and characteristics, like ox in the "Baidu bid launched Baidu Flash promotion style" mentioned in the "carefully think, natural search rankings results we saw the right side" others are still searching the recommended results; and search results Baidu sharing button; Official website "Image of the latest information on the list of micro-blog, as well as the company 400 phone certification style, shopping search, will occasionally appear in the Baidu Micro-purchase box, and the news source station will appear in the latest news results in graphics and text display style and so on, It can be said that the variety of natural search results style also let us focus on keyword ranking SEO more on the whole network integrated marketing road. ”

Open thinking, rich imagination, I believe that the SEO will be more wide road, farther ~ "Stand high, can pee far", sorry I used such a vulgar analogy to illustrate my small webmaster eyes of the search engine marketing, Welcome to guide the brick home. So far, this is the 27th time since I opened the blog SEO diary!

(Ox, Changsha Network promotion: www.seofool.cn)