SEO times Another impact Green Luo 2.0 direct hit soft wen promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Along with the green Rose algorithm's on-line, most people think that the external chain of the blow has come to an ending, is the origin algorithm and Baidu original spark program, the beginning of the spark program, but also let the internet many of the criticism gradually surfaced, Baidu's original spark program, the first is the news source site, and in these news sources site, There are many to sell soft and news sources to promote some of the phenomenon, this will directly affect the results of Baidu's collection, as well as the release of the original article results. For example, when you're searching for a news or a keyword, often there will be a business or what people do some of the soft text to promote, and if the promotion of these soft text plus the original, and the author, which seems to be a bit not round, and also seriously hurt the user experience behavior.

Baidu in order to strengthen its own news source site original Spark support program, add more high-quality creative, innovative search results, and more to help users content, Baidu launched the Green Luo 2.0 algorithm. The Green Lauren 2.0 algorithm is mainly aimed at some of the websites that buy news sources to punish. Because Baidu cannot be punished for news source website, in other words, Baidu will not be NetEase, Sina, Sina blog and so on the first line of the site to punish, and then, for their punishment for Baidu, hundred harm without a profit, rather than to those who buy news sources of the site to punish, to more really some. To reduce the number of people who buy, the people who sell naturally have no business to do.

And the Green Rose 2.0 for some websites to publish the phenomenon of promotional soft, we have been in various ways to deal with. On the one hand, filtration cleans up this kind of rubbish outside the chain, on the other hand, the target site is punished appropriately. However, this phenomenon still exists in large numbers. For example, the following obvious promotional soft text, abound. We're going to do a much more rigorous process over the Green Lauren Algorithm 2.0 in the near future.

First, increase the intensity of the filter soft outside the chain; most are for the release of the chain and the production of soft, often this part of the content is not too much readability, or readability is not strong, such as Baidu cited in the example of Sina Blog to promote the stock software of the blog, its article has no substantive significance, and with a lot of outside the chain, Such content, no doubt is to release the chain and created. )

Second, increase the penalties for the target site; (This is about the impact of the site to buy news sources, the main reason, I believe you have some understanding of it.) Baidu's original spark program's smooth implementation, or to clear a lot of advertising content, as well as meaningless content, can be more useful things to the search engine users. such as: Baidu algorithm Bulletin in the site of that link, which is obviously a soft text to promote the role. )

Third, to carry out the site of soft text to the appropriate punishment, reduce its evaluation in the search engine, at the same time, for Baidu News source site to clean out the news source. (It turns out to be a big hit on the trading link platform, this time for the news source site cleaning is also very large, although said Baidu will be part of the site to clean out the news source, but I personally think that clean out the news source of these sites, most of the weight is lower, more to increase the advertising revenue, that is to say, clean out, Most are some personal sites, or some local small sites, and such as 163, Sina, such as the big platform, also in the release of news sources, do you think Baidu will clean them out of the news source?

We hope that the problem of the site in the near future to clean up, and the obvious promotional content removed from the Baidu News source, which will allow you to avoid the impact of the algorithm. This point of view, Baidu seems to be more webmaster considerations, but more or for Baidu later launched the original Spark program phase Two and pave the road.

Spark program two launch, but Baidu has not announced the Spark original plan two support site, perhaps during this period, Baidu released soft text to promote the formation of obstacles here, if the support of a large number of original site, so many soft text promotion will also appear in the support of the content, if not in the second phase as well as the support, To solve this problem, then, its user experience degree will inevitably drop, the same, will affect the role of the Spark program. For the June low some of the changes, Baidu for some news source site, has taken measures, and July 1 launched the Green Luo 2.0 is under such circumstances, came into being.

Green Luo 2.0 's on-line, vigorously blows the soft text promotion function, to prohibit the news source to publish the soft article to look, is not very realistic, but from its algorithm to contain, you can go to promote also can publish news source, but you either choose Baidu, or choose news Source, for news source site, you want to earn money, will affect your ranking in Baidu, you want to get traffic in Baidu, then, you need to comply with hundred Degree of the rules of the game, which is the impact of the single big. There is no way, for the stationmaster, you only abandon, not too many choices. Baidu This recruit is ruthless enough, stone. Let news source website if you sell soft text promotion, then, you do not want to have a good ranking in Baidu, if you want to have a good ranking in Baidu, then, you have to abandon the sale of news ads, and for the webmaster, your site wants to have a good ranking, you need not to buy news sources, if your site to buy news sources, That equals you give up in Baidu rankings, have the right, you will be Baidu man-made kill. A deeper understanding is that you can go to Baidu to buy bids, but you can not buy news sources, you may choose Baidu promotion, and you cannot choose soft text promotion. This is Baidu.

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