SEO Tips: 404 error page skillfully use

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When the error page appears, there are generally two kinds, one is the user entered the wrong link; the other is that the link was previously existing but because the webmaster in the background made changes, such as the deletion of an article, and so on, resulting in the user input link does not exist with the Web page, then there will be 404 error page. In short, the link does not exist the corresponding page.

So what is the impact of the 404 error pages on SEO?

For example, if you have an article (with the corresponding Web page) by the search engine included, you then delete it, but the spider or the robot has not had time to update. At this time the user through the search engine to visit you this article does not exist, of course, is "unable to find the page." Spiders and robots will be angry at this time: you are not playing me, have agreed to include you! Like a person without credit can not obtain the trust of others, spiders and robots will leave a bad impression on such sites, the result is to the back row of the site.

If the 404 page is webmaster edited on the user-friendly page, this time, spiders and robots will think that the article is not deleted, but changed the content, the site's impression of course not very bad-obviously this is very good for SEO.

In addition, the intention to do a creative beautiful 404 pages, but also to retain the possibility to live from 404 pages away from the site users. Such user behavior will also be recorded by the search engines, they think that such a page is related to the site (for example, with a link to the homepage navigation), users can be guided by the wrong page to return to where the user may want to go, this is beneficial to the user experience, the search engine will know-at this time will give the site a positive point

So the advantage of using 404 error pages is two

1, search engine friendly, conducive to SEO

2, to help retain users

Hope this tips can be SEO rookie help:

Original: Hainan Network Marketing | Author: sanyakid

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