SEO to start from the study of user psychology

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SEO first to understand your user-oriented psychological needs, what keywords users will use to search for the information they need, what kind of product introduction to obtain the user's trust, the user in the purchase of your goods will be the factors that hinder his purchase, users in the purchase of how to generate two of purchases, these studies thoroughly and perfect implementation , it's not that hard to boost sales.

From the user mentality, mining the user has not been satisfied with the needs

Mining users have not yet been satisfied with the needs of their competitors brand definition of differentiation, to create new concepts, focus on the user to promote the advantages of these differences, so that users have a new understanding of products, to attract the user experience of the desire to play their own unique brand. Nokia has a good quality, Apple features and cheap Shanzhai, which is their unique advantage over other handsets.

To eliminate the user's skepticism, write pseudo real soft text

In the face of the online bombing of various types of advertising, users have a variety of choices at the same time, began to alert and doubt the authenticity of such information, especially the news on all kinds of false online information exposure, so that users more vigilant. In order to increase the user's trust in our website or product, writing pseudo real soft text is very necessary, here the pseudo true soft Wen refers to the story of their own writing, but must conform to the reality, too exaggerated content will allow users to directly hit the "liar" label, it is best to grasp the user's psychological formation of empathy. These pseudo real soft text can be optimized on own website, also can publish in each big forum.

To seize the user's admiration for the professional brand, to form their own professional promotion

The survey found that 80% of users face the same function, the same price but different brands of goods, will choose a more famous brand, timely you want him to introduce the quality of the product is not well-known how good also can not change his ideas, because in the user's understanding there will be "other people say that is really good" this fixed concept, So will be their own brand to fight out, but simply rely on our online SEO optimization within a short period of time it is difficult to do so, brand optimization is a long-term strategy, but after the success of the benefits of other methods can not be achieved.

Take advantage of the user's thirst for knowledge and create interactive relationships with users

Curiosity is innate to everyone, especially to what they need, "where is the good? What are the new features? What surprises do you have? How much does it cost?" This is what users are eager to understand, but if we are only in the text of the way to express to the user, the user will only have 30% trust, but if you can interact with the user to communicate, in the form of chat or direct call to introduce to the user, the user's credibility will be increased to more than 50%, This is to find ways to improve the conversion rate of our website, we also know that the successful transformation of the user to achieve the real consumption can reach more than 70%.

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