SEO treasure: Long Tail keyword analysis

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Long tail keywords are those that are related to your key keywords, including three or four or more words. For example, "Web Hosting Linux" (web host 1inux), "Cheap web hosting" (Cheap web host).) and the web hosting control (web host controls panel) are the long tail keywords of a typical web design business. These phrases are called long tails because, as the length of the phrase increases, the search is gradually reduced (until it is approaching 0).

SEO Sunflower in the next chapter, we will describe how to evaluate the popularity and competitiveness of a keyword. But before that, I need to tell you something simple: In general, the longer the keyword, the stronger the attraction in the relevant terms the long tail analysis is used to find those keywords that are highly relevant and less competitive in your common keyword group (or the main phrase). I call this keyword the keyword to be developed.

For example, Sam Larder, owner of a luxury ski resort located in Verbier, Switzerland. Sam spent a lot of money on paid ads, and the keyword he chose was "ski chalet" (ski resort) and "Chalet Vei ' Bier" (Resort Verbier). Because the keywords are hot (and a large number of lodging providers as competitors), he has to spend more money to get visitors. After reading the book, however, Sam decided to think thoroughly about his business intentions and turn to the long tail analysis to solve the problem.

Almost all Sam's customers have a common problem: they need to ski with their kids. There is a local kindergarten next to the resort, which can be used to do something. He rethink his keyword selection strategy and (through ontology) designed "ski Chalet Creche" (The ski resort nursery), "ski Chalet Child Care" (babysitting for ski resorts), "Ski chalet Nursel ' Y" ( Ski resort kindergartens and "ski chalet ski parochial" (ski resort ski school) these keywords. It is not surprising that he has achieved more than twice times the original customer, and the cost is only half the original.

SEO Sunflower Treasures In the next section, you will also talk about keyword selection. However, before that you need to know, in SEO keyword selection, it is best to design a number of keyword combinations (two words, three words, or even four words to connect the keyword).

With the Abakus keyword tool (or your own SEO tool), it's time to delve deeper into your competitor's site. This time you will find the keywords in the page text that are two words, three words, and four words. List these found keywords in column A of the datasheet. ' Repeat this work at different sites and on different pages of the same site.

In this step, your goal is to find approximately 100 keywords.

SEO Sunflower to start delving into the competitor's website again (this time he went deeper in the rankings and tried many different search terms). He found a number of keyword keywords that often appear on competitors ' websites. For example

Two words

☆two-worphrases:business Cards,letterhead printing,compli.

Printed labels,address labels,

Three words

☆three-word phrases:quality Business cards,business card print.,business card design,laminated business Cards.,online Printing letterheads,,printed address Labels,sticky address labels,,full color printing,business brochures.

Four words

☆four-word phrases:online Business printing.,business Card printing service. Ervices,cheap Business Card printing,business ": nnting Companx Custom business card printing. GN printing,business Card Discount printing,

SEO Sunflower www.seo-seo.com.cn Notice an interesting place, that is "business cards, than" business card "appears more frequent. He learned a key lesson: try to represent keywords in plural form. Research search engine processing query words and the way users actually search, you can get high traffic. As I said, try to learn from your competitors.

For a typical small site (10 pages or so), you should have about 35~40 word or double word keywords, and there are approximately 60~70 three words or four words or even more words of the keyword combination.