SEO Tutorial: Title of the Writing

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The title of the writing, in my recent new website as an example:

<title> free download image processing software-picasa Chinese version </title>

A:title tags play an important role in improving the ranking of your site. Still, a lot of people are not clear about how to construct a proper title. Here are my comments on the title, and welcome suggestions and criticisms.

1, the title of the first 7-9 words is the most important. But a lot of people put their company's name on the front of the titile, how wasteful it is. It's like asking your child to go to school without a textbook.

2, the second is the grammar, I noticed that Google prefers those who conform to the grammatical structure of the title, in search results, by the title of the impact. It is best to avoid enumerating the title. As：

"Little ornaments, little blue ornaments, little green ornaments."

3, if you have a certain understanding of title, you should know that title will affect the search engine rankings results. You should be aware that he should be organized to be meaningful. As：

"Find the right trinkets here" or something.

4. Local broadcasting strategy: If you have two parts of the title that contain your keywords, you should also include the keyword as a third part in the main text. If you have multiple pages, you can mix and match these strategies. For example:
Hard tuning:
Widget Keyword Phrase can is found at Widget Mania

Soft optimization:
Keyword is the ' place ' for Widget Mania Keyword phrase

Title is not the ultimate determinant of your site rankings, but a suitable title can make your site a different ranking.

b：
1, first of all, I think there are 7-9 words in the title is a bit too long. I prefer the keyword close to the search query when searching for title. After a lot of observational studies, I've concluded that 3-4 words are the best.

2. Google may like the title that fits the grammar, but people prefer the same wording as their search habits. For example: They do not enter "socks, white, big" but "big white socks" in search.

3, although title is not the final determinant of the ranking of the site, but it is the starting point of the rankings. Title should indicate the content of the page. Don't put anything superfluous in title. The contents of the head, Meta, and first paragraph should contain the keywords you describe instead of anything else. This is the so-called focus.

In addition: In addition to the first paragraph, in the other parts of the page should also try to emphasize your keywords.

C: I agree with B, a short and refined title is more conducive to ranking. If the keyword you are optimizing is 2 words, then don't use 3 words to describe it.

D: Yes, I also think the shorter the better, but I think the title and your page content is a relatively simple approach. You should consider the link text for external links as well. You should also refer to why your competitor has so many keywords to get a better ranking. Then organize a long keyword that revolves around your keywords. such as: "Big red ornaments" and "red ornaments", so that people search for "big red ornaments" when there is a chance to find your site and the latter appears to have little chance.

E: May according to the above title writing can get more traffic for you, but why not make another page to optimize this keyword?

G:>> Why not create a page to optimize specific keywords?

Actually, that's what I did. At least for 2-3 extremely important keywords, when I need to know whether a certain keyword has changed, I will create a special page to test it. The 2-3 keywords in a page want to get the traffic is limited, there are many peripheral keywords will bring you unexpected traffic, perhaps these keywords do not need a separate page to optimize it. Probably, in some sites it's hard to keep adding pages. If you increase the page only to increase the traffic of the site, so that not only your potential users, but will be annoying. I think the way to build a lot of worthless pages to improve traffic is not going to work.

There will also be a problem of PR flow. You need more PR, if you are going to build a deeper layer of pages, usually in the first level of the page can involve some keywords, why not use this method?

I very much agree that "title is the core of a page". In fact, the first thing I did to optimize the page was starting with title.

H: Your optimization strategy for the competition is not very important to the role of the keyword is more obvious, but once the keyword is very competitive when the use of the above approach should not be very reasonable.

I:>> for some websites, it's not a realistic way to keep adding pages

I agree with that, in general, I am opposed to the idea of creating content pages to grab a keyword. I prefer to do a short, focused page and then point to another short, subject-focused page. In so doing, I can add a better anchor at the bottom of the page for linking to another page.

I have another idea: keep each paragraph short. It is best to have a short description before each paragraph to summarize the content of the paragraph, and its role is as title. But if you generalize away from the subject, then the visitor doesn't want to read it.