SEO Understanding and experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The so-called website SEO optimization, plainly speaking is to make the framework of the site more in line with the search engine algorithm, so that its content can be faster by the search engines included, and was identified as important, valuable information, so that the end user to browse. SEO optimization of the site is generally divided into program parts and content, while the PR value is to measure a site by the search engine recognized the important level, the details of various elements, as well as mutual relations I will be detailed in the following description.

Content optimization

In any case optimization, the ultimate goal is how to enable the end users to quickly find valuable information, the search engine and the site's goal is consistent, not contradictory. What we need to do is simply to make the search engine think that our site is more valuable than other sites of the same type and more in line with the needs of end-users. Since the purpose is the same, I even dare to say, if a website content 100% is original, it does not even need to do what seo! in particular, is in the Chinese network content plagiarism in the environment, the Chinese website PR value is generally low, repetitive content overflow, so the search engine to Chinese site punishment is also more harsh. A lot of repetitive content for search engines is worthless, it only needs to find its original site published, and frequent in-depth scanning of it can be, and the depth of its search depends on the site PR value.

For example, once an original article is included in the first time by the search engine, then the relevant pages included in the page can not be more than the previous list of the rankings. Here to note that I am talking about the time, not the time, because each search engine algorithm, as well as the site is recognized by the search engine is not the same, so the same article in different search engine ranked is different. On personal experience, a PR value of 4 sites, Google's search robot visits 300-400 times a day, and Baidu is 100-150 times, that is, Google can more accurately find the first published articles, and Baidu may be a reprint of the article ranked in the front, And Baidu's ranking is extremely unfair, practice has proved to Baidu's optimization, or spend money to optimize better. (The higher the PR value, the more frequent the search engine bots are)

"Wow Cattle nets" optimization recommendations, "snail net" as a community type of site, the original article on its SEO and user experience is particularly important. Originally this is the website operation question, but if talks about the website SEO content optimization, must mention.

Original article, is the key to success or failure of community-type web site, a copy of other Web site content of the community, no creativity, no own style, no future. If an article in its published 24 hours later to reprint, the search engine, it has little value, unless the metal keyword to be processed, otherwise, it is difficult to row in the first page, after the talks on how to have been included in the hot metal to deal with, thus exceeding the previous ranking.

As for the original article the cost of this piece is also the largest cost of all business communities, in terms of royalties, the Internet media bid in 100-200 yuan per article, and the game class plane media is 80-200 yuan per thousand words, network media fee settlement cycle for each week, and print media is mostly three months. In addition, like MOP, the end of the world on the kind of writing a novel, the journey is generally based on its replies to the Commission. Generally speaking, the community web site in the program only provides a framework for users to provide a platform for communication, do not care about the concept of how advanced, the function is more perfect. The main thing is to see how to promote, how to operate, how to do content, how to let users participate in, that is, those so-called 2.0 of the core meaning of the site, Sina blog is a good example, do not seek the powerful function, rely on operational means to achieve success. Therefore, the content of the site SEO mainly to see people, what people to do content, how to do content, of course, this is not related to this article, slightly but not talk.

The procedure is concise, clear! Practice has proved that the simpler the page is more easily indexed by search engines, reduce unnecessary table, reduce unnecessary functions, do not define too many things in the head, as far as possible with a separate CSS file to define the page, and the main page only keep clear, simple text content.

Let's talk about the specific measures to optimize the content of original articles

The Art of keywords, the relationship between the title, content, and keywords of the article

The original article is just the basic condition of content optimization, not the ultimate goal. A good article, how to be search engine also think is valuable? Here we will mention the relevance of the title to the content and the art of the keyword.

The article title of the network media is very fastidious, one of the best is to count Sina's that group of headlines party. Good article title not only to attract people, but also to consider the search engine optimization.

For example, if the title of an article contains four words of ABCD, these four words not only to attract people, but also to repeat in the content of the article, you can appear ABCD, there can be AB, CD, do not need continuous, as long as repeated appearance, more important is the ABCD with the content of the extremely consistent, This will be the search engine is considered valuable articles. Many web editors like to use some popular keywords, like what is the Spring Festival, train tickets and other keywords to define the article, the keyword and article content, the title is irrelevant, so that the search engine will think that this page is a spam page, the possibility of being a record is very small, even if the record, but also from the content of the article can be extracted multiple , identifying it as a keyword for the page instead of editing the customized keyword.

Mention "key words" must say now Chinese word segmentation technology, search engine how to determine an article is original, or plagiarism? Search engines do not read the article, but the definition of some logical words, according to the definition of the word in advance of the content of the article segmentation, and "Key Words" is to compare with these divided sentences, so that the most repeated paragraphs have been dedicated to the end user, if the two articles are the same combination of sentences, search engine will be identified as two articles for the same. In other words, even if we plagiarize the content of other websites, also must disrupt its sorting, or the article to organize, reprocessing, converted into their own language to redefine, so that the search engine will think it is a new article, it is possible in the article rankings, ranked in the previous published in the same type of article before.

Another point is that the definition of the article keyword. The keywords of each article should be refined, and quantified. Generally speaking, the keyword of each article is not too much, also not too small, in 5-10 or so, but also to the article in the main keyword segmentation, such as ABCD to split into AB, CD to define, so that users in search, only need to search any participle can find the article, this is the minimum principle of keywords.

Summing up a sentence, content on the site SEO optimization is decisive, to see the specific operation of the person, strictly speaking is the site operations, the above is purely personal experience, may be some inaccuracies, but I wrote the article, some popular keywords in google ranked are very close to the front, Diablo3 (Diablo 3) and other popular game keywords, has been ranked first in Google last six months.