SEO Use of good Web page description

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Using the description of a good web page

Description label has always been the focus of SEO, think billion Europe has always considered description label is essential, so in the SI billion site (www.seo.com.cn), most of the pages have their unique description tag content.

The content of the description label is abbreviated as a page summary, which can be an overview of the topic of a Web page. The page summary is included in most search engines as a short web page descriptor for the search results.

For SEO, for each page to design a page with the topic of highly relevant web pages, not only will improve the Web page in the search results of the user clicks and the page rankings will also play a role in the promotion.

How to design a page summary for a Web page

The design of the page summary should follow several criteria:

1. Each page should be its own unique page summary, can not be stereotyped content;

2. The content of the page summary should be consistent with the meaning of the Web page theme;

3. Short content and clear semantics;

4. Do not repeat the information in the title;

5. The page summary is not a simple keyword repetition;

Issues to avoid when designing a page summary

1. program automatically generate page summary

Most of the domestic web site is to collect the way as the site content of the construction, most of the CMS system developed a program to automatically generate a page summary of the function, such as the program automatically extracts the text of the article in how many words for the page summary.

In fact, this is completely unnecessary, basically for the Web page summary and the Web page summary.

2. Repeat key words

Design a Web page summary consider more of the user experience rather than SEO. Try to avoid in the summary of the Web page, constantly repeating keywords, and repeated keywords will be the search engine is seospam.

Why Google is concerned about page summaries

In many search engines, think billion European Google is the most important to the page summary of a search engine. Google wants the page summary to accurately represent search results and more to provide users with a clear overview of the topic. This can increase the user experience of the friendliness of the user to avoid the open page to see the content, not what they want.

Author: Hangzhou SI billion Network Technology Co., Ltd.

Original load: http://www.seo.com.cn

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