SEO Warm-up action: Select keyword strategy and skills

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SEO work is around the product key words, so the choice of keywords is related to the whole SEO work can be effectively carried out; If the keyword selection is not reasonable, it may lead to the following:

※ Keyword heat is not enough: few people search the idea of the keyword, even if the keyword ranking again high, the introduction of the flow will not be big

※ The keyword competition is intense: the SEO work is extremely difficult, spends a lot of time and energy but long time cannot reach the anticipated goal

※ directly affect the content of the website

Keyword selection in the site planning phase should be taken into account, site positioning, column settings, product industry characteristics, target groups in the region and other factors are large or small impact on the selection of keywords

I. Basic principles for selecting keywords:

1. Keyword can not be too broad, that is to say, try not to choose common keywords

As we all know, "mobile phone" this keyword daily search volume is huge, if you can get good rankings on this keyword can certainly introduce a good flow can improve the conversion rate of online sales, it is conceivable that this keyword competition will be very fierce, A mobile phone online sales shop is worth to fight for the word??

These common keywords, such as: "Tourism," "advertising", "thousands of competitors are countless, you may have money to invest must get good rankings, but you also have to think that there will be a lot of people come up with more money to compete with you, perhaps eventually you will be very not cost-effective, or forget the common keywords it; Does bring in a little traffic, however, because the purpose of searching common keywords is not clear, so these traffic is not very strong target, and the user area may not be included in the established market scope, the conversion rate of their orders is also very low, in fact, cost more costs but did not get the corresponding return. Should be the region, brand and other factors are considered recently, such as: "Beijing mobile Phone", "Samsung mobile phones", such as keywords, such as the competitive pressure will be much smaller.

2. Keyword can not be "cold"

It's much easier to get a good ranking with "cold" keywords, but the introduction of the user will be small, do not use the company name for the main keywords, almost no one search your company name, even if you have a certain brand awareness, SEO purpose is to let people who do not know the company and products into customers.

For example, to thousands of passengers, the name is a very unpopular key words, to think of thousands of customers to convert to a certain degree of difficulty.

3. Survey user's search habits

If you're going to buy a mobile phone, and you want to know what you're about to buy, what words will you use Google to search for information?

Web site designers, operators because too familiar with their products and industry characteristics, in the choice of keywords, it is easy to take for granted that some keywords are important is that users will certainly search, but the actual thing is: the user thinking way and business is not necessarily the same.

For example, some technical special words such as the specific models of some notebooks, ordinary customers may not know, and will not use it to search, but the people who sell products feel that these words are important, specific models may determine different prices.

So in the choice of keywords, should do a survey, such as asking friends, if you want to search for such products, they will use what words to search. Select the most searched number, the least competitive keywords;

The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user. Some keywords are likely to compete with a lot of web pages, so that the cost of efficiency is very low, a lot of money to spend a lot of energy to line up to the front, but the actual search in the word is not a lot of people.

So you should do a detailed survey to list the most effective key words after combining the two.

4. Keywords and site content is closely related to the content of the site reflects the product keywords

Two. Keyword selection strategy and specific methods:

(i). List the intended keywords and a large number of extended keywords

Keyword selection is a strategic work, the result of a rough value of its processing to go through a list to select the process:

1. Understand the characteristics of the industry, according to the general thinking concept may be appropriate keywords

2. Investigate the search habits of friends or online friends around you

3. Observe the competition in the same industry website, record what they are the key words as the main, as a reference

4. According to the search engine to provide "related search" or the search for the word ABC, but also search def "and other information to find relevant keywords."

5. Based on search engine to provide keyword selection tool to generate extended keywords, such as Yahoo's keyword Selector Tool.

Chinese keyword selection tool:

Baidu Search frequency: Before, Baidu has listed the keyword daily search volume in the number of sectors, and then only to list the relative proportion.

Sohu Search Frequency: List the number of searches for the keyword on the Sohu section

Google keyword tools: input keywords can generate a large number of related keywords as a reference, and can query the relevant keyword popularity (that is, search heat), on Google to get the appropriate ranking of the costs and search volume trends

English Keyword selection tool:

Overtrue provides search frequency tool (has been acquired by Yahoo): Google keyword tools can also be used in English keyword selection

(ii) Analysis of the competitive level of keywords

Our goal is to find a relatively large number of searches at the same time less competitive keywords, to achieve the highest efficiency; The key word competition has the following two metrics:

1. Search results in the upper-right corner lists the total number of related pages returned by a keyword

This number roughly reflects the number of pages associated with this keyword, and these pages are your competitors.

2. The key words in some search engines to provide the ranking of the ads ranked the top three cost.

We can use Yahoo's view Bids tool to inquire about the price that a keyword needs to pay. Yahoo this set of PPC search tools support Chinese

Or

The keyword extension tool provided by Google

Or

Baidu Keyword Price Inquiry tool

Or

Sohu Keyword Price Inquiry tool

The price of these keywords is more competitive than the number of competing pages mentioned above.

3. Calculation of keyword effectiveness (laikg results)

With the keyword competition and the number of times to be searched, you can calculate which keyword efficiency is the highest.

The simplest calculation, of course, is the number of searches divided by the degree of competition. You can also make appropriate changes in this formula. For example, in the degree of competition, I think PPC price is more important, so I can change dividend to

0.4X Total Page Number +0.6XPPC price

That is to give the total number of relevant pages and PPC price different weights, of course, this weight accounted for how much is your subjective judgment and preference.

Keyword choice: is to choose the highest efficiency of two to three keywords as your homepage target keywords, other related keywords as a supplement.