SEO webmaster should learn SEM marketing

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SEO this word in webmaster circles is also very fire, no matter how many SEO knowledge people can say that they are using SEO to optimize the site, indeed search engine optimization is the site to get the ranking of a very good way, but also can not explain the network, the webmaster in addition to master search engine optimization, do not use other optimization methods, With the development of search engine optimization technology, network marketing has gradually developed, SEM has become a topic of increasing discussion, even with the SEM, that webmaster learning SEO should not study the SEM.

SEM means that search engine marketing, have the search engine optimization produced marketing skills, marketing and optimization is not the same, the ultimate goal of marketing to the enterprise is to be able to obtain benefits from the network, and the main goal of optimization is to make products in search engines have a foothold, but can not get the benefit is not optimization to consider. Many stationmaster may say, my product has very good knowledge degree, also through the search engine optimization method so that it can have a good ranking, then I call it is marketing, such a speech is completely wrong, there are irregular flow, there is a flow of income, no income is not called marketing, Ultimately, the end result of marketing is profitability.

SEO optimization methods are many, but for the enterprise's products: whether it really can through the optimization method to make the product profitable, this is not good to say, in the Internet owners must have a set of their own optimization methods, soft marketing, blog marketing, forum marketing, E-book Marketing, Viral marketing and so on, we are often used in marketing methods, but these marketing methods just stay in the very old search engine, the development of the times, such a way is really able to meet the needs of users, the previous 4P mode of development for the current 4C mode, such a development completely highlighted the user's experience problem, So in the optimization at the same time to take into account the marketing of things, the optimization of the way to make their own products to allow users to experience good, resulting in the process of consumption. Now the development of E-commerce is also very fast, so webmasters in learning to optimize the same time to learn marketing.

For many corporate websites, to use online sales, use the effect of the Internet to play the brand, webmaster in the use of optimization to try to think of some new ways to promote the brand, here is not the way we often do soft marketing, forum marketing, and other ways, but some novel marketing methods, For example, now the hot social media marketing microblogging marketing methods, but now many webmasters are very not optimistic about micro-blog marketing, the conversion rate is not high, this can only show that we have not been able to spend most of their time on marketing, but the time spent on optimization, can not be a good use of optimization to marketing, Conversion rates are, of course, very low. What is the conversion rate of forum marketing to you? Marketing and optimization is not the same, the product is really sales out, in fact, the webmaster started to do the purpose of optimization is also in this, want to have a good ranking is also hope that their products can be profitable, but a lot of owners are immersed in the optimization of the ups and downs, And forget the fundamental purpose of their own optimization.

In fact, if you want to start the sale of products online, some of the offline methods will be used to line up, for example, the product packaging strategy, which is now online sales is very popular method, product packaging can not only sell this product, it can drive this product sales chain, this and peacetime marketing methods may be somewhat different, But the product packaging marketing is a lot of marketing, it in the premise of the optimization also achieved sales, such a way is the result of the enterprise want, rather than blindly to optimize a site so simple. But webmaster do sem premise or to do a good job seo.

As the Internet industry on the rapid development of webmaster, in the learning of SEO should also grasp the method of SEM, SEM will become the end result of network marketing. Hope Webmaster can see the development trend of the Internet.

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