SEO website Analysis, how to give the SEO level scoring evaluation

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At first, set some principles for your own website evaluation. The easiest way to do this is to establish a few principles and create a report based on the theme and the scoring value system. To take into account the specific SEO elements of the score, and the evaluation of the scoring value system from 0 to 10, 0 is the worst, 10 is the best.

Before you start the evaluation, you need to establish several benchmark principles, at least, to understand and repeatedly track the search engine selection for the site. An important factor is the proportion of specific access users in search engine selection. The next step is to understand which keywords are relevant to your site search engine selection, and which search engine best drives the site traffic.

If your site is dedicated to online sales or is primarily used to guide trends, you should also be aware of your conversion rates. Ideally, you should understand the difference between the brand-related search engine selection flow and the non-brand search flow. At the same time, it is also a good idea to deal with Web pages that generate access traffic. In order to establish the benchmark line of evaluation, it is necessary to divide the search traffic by the total number of pages in the Web site to generate access benefits. Again, it's about tracking the information over and over again, based on one months of tracking.

If you do not have any understanding of the situation of your own site, according to the network information metrology to your site as 0, and prioritize SEO promotional activities. In some cases, it is also difficult to gain access to network information metrology, especially when all technical services are outsourced. Work with your web hosting provider to evaluate your choices, or to sign contracts directly with a large network of information metrology companies. At the very least, you can use Google Analytics on your Web site to collect information and analyze its performance in Google. Be sure that you have an understanding of the limitations of data settings.

Once the basic standards are established, you need to spend some time on deeper analysis. To start with, use some structural data that can affect the visibility of your site's search engine, and analyze your site's structure in a comprehensive way. To create a spreadsheet, create a "site structure" title. Under this heading, separate "URL", "link and Navigation", "original page template", "cascading table and level two page structure" or "page structure template". If you are a marketer and do not understand dynamic parameters, this part of the SEO score may face a great challenge. For example "degree Valley" SEO game: http://www.baidu.com/s?wd=%B6%C8%B9%C8&cl=3

In order to be able to analyze the URL structure carefully (because this is the skeleton of your site), you can use the Yahoo Web browser or in the Google search engine and MSN Live Search engine to query. This is not only a convenient way to look at URLs, but also a good idea of which part of your site is actually indexed by the major search engines.

Of course, there are other online tools that can help you with your site structure analysis. For example, Poodle predictor can help you view the status of a Web site in Google serp. Xenu's link sleuth is another online analytics tool that can view and fix navigation, as well as links to your site's title tags.

If the URL is not dynamic, give your site 1 to 3 points. If the site URL does not use session resolution numbers or cookies, you can only give 2 points. If the site does not use an additional URL, make a few minutes. If your site uses a floating file structure, you can get bonus points. And when the URL of the site has a lot of keywords, and a lot of using hyphens instead of the underscore to distinguish these keywords, the site can get more points. If the site domain name is related to the actual goods and service brand, then the website can get 1 points.

Now you can report the score assessment of the URL and input it into the spreadsheet, and add the commentary as appropriate. If your site is based on Flash or AJAX, and can not create a replacement site for non-JavaScript users, the site will be 0 points, and this is the first choice for SEO activities.

Next time, we will focus on how to analyze Web site links and navigation, the original page template, cascading table and level two Web page structure or page template structure, and so on.
To carry out a normal SEO campaign, the reasonable way is to prepare a report, introduce your website situation. In the first part of this article, we discussed how to make a report card for your website. We have also established some simple rules for measuring the results of SEO programs.

Choosing a basic standard for your site search engine helps you understand the keywords and keyword groups associated with most search options. When you study the content of a website, this information is specifically reflected in the report card. Now, we continue our web analytics process and analyze the structural issues that affect the overall search visibility of the site. After studying the URL structure of your website, you should be ready to check the structure and navigation of the website.

We rated the links and navigation of the site and still identified 0-10 such a standard. Create arrows at the top navigation, left, right navigation, footer, and banner ads, labels, and links to related information in the spreadsheet. You have to understand that most sites are made up of different content type templates. Most sales-oriented and information-oriented Web sites have different templates on the home page and on the information page. This is true in directories, subdirectories, electronic sites, and product pages.

Understand the different templates used in the site, not clams on the way the searcher, but also on each page of the relevant keywords will have an impact. The website uses the code and the link URL together compose the website the overall search ability and the effect.

To evaluate the different templates used by the Web site. We have to understand that changes to the template will have a great impact on the overall effect of the site. CSS is the easiest way to add or change Web documents, and CSS can be used to replace non-searchable images with keyword and text navigation capabilities.

You know, the search engine can't see the text information in the image. Of course, search engines can search for images in place of text or file names. However, this modification is far less useful than providing keyword text links and navigation capabilities for users and search engines.

By adjusting the template of the website and the role of CSS in the content display of the website, we can further enhance the search function of the website.

If all elements of the site are text-based, set priority navigation, left, right, and footer navigation points for your site. You can also use a search simulator or a linked browser to analyze what the search engine actually sees when searching. One of the most common web analytics tools I use is Google text buffering software, which can browse search results, or Google Toolbar plus Firefox Web developers and Yellowpipe's Lynx view.

Do not add points to your site if the site's navigation cannot be displayed in the search engine. For successful search and indexing, there are many problems with navigation based on JavaScript and Flash. You need to use tools to analyze what the search engine sees and can't see.

Imagine that your site is selling T-shirts with six colors and four different sizes. This information is available to search engines with 24 of seemingly web page information. In this case, JavaScript and Flash can enhance the user experience without having to create a copy content search engine to select the authoritative index search results.

If the URL link for a Web site is dynamic, including a group ID or a set of tracking parameters, you cannot add points. Because the above link structure is not the best. They can create replication content and separate opportunities to create links. For each type of SEO problem, there is a solution. But in the site analysis and evaluation phase, we are investigating the problem, rather than looking for a potential solution.

When a user queries in a different site directory, the right and left navigation may change. When analyzing navigation, consider what the theme of each page is, and what is the element that shifts the topic. For example, on a pet sales website, the puppy's bed should be in an important directory in the primary navigation, and if the site is to adjust the extra keywords, level two navigation may not support this feature.

The "breadcrumbs" (Breadcrumbs) Web site architecture and footer is often an underutilized web design element. The "breadcrumbs" site architecture not only provides users with the way to return navigation, but also provides the best search channel for search engines. The footer provides an equal and simple way to navigate important site pages, such as privacy protection, storage location pages, and site map pages.

What is the difference between the "breadcrumbs" site architecture and the footer? "Crumb" Changes the page, and the footer retains the same page. The placement and proximity of Web pages also play an important role in the performance of Web search. Breadcrumbs should be on top of the page, it should have a lot of keywords, and keep a static link to the unique content of the Web page. The footer should be placed under the page, and remain static, the core directory does not make additional links to the relevant site content.

In that case, your site should score. By now, you can count a total score on your site, such as URLs, navigation, and links. Doing so helps prioritize the key elements of SEO projects. In the next section, we will study the function of all the keywords in the website and the title of the Web page, the content of the text and the label.