SEO website how to do reference to reference competitors sites

Source: Internet
Author: User
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Nowadays, with the highly developed Internet, businesses from all walks of life are beginning to slowly integrate into the Internet, which aggravates the competition in the Internet industry. The various sites in the search engine competition is the highlight of the industry competition, the main performance is the search results in the ranking issue. In fact, in the search engine results, ranked in the home page will get more click-through rate, and in the second page after the site is basically no click-through rate, so the search engine ranking competition Every industry website must have to do. As SEO website optimization is directly related to the ranking of the site, so most corporate websites are doing SEO website optimization, and some even specifically hire SEO site optimization team to operate. Sometimes, though a lot of work is done, the result of the optimization is sometimes unsatisfactory, the rankings can not catch up with competitors' websites. On the one hand, the competition at the enterprise stations is great, on the other hand, you are competing Opponents of the site do not understand, in order to go beyond each other, we must first understand each other, can not only understand the fur, to be very thorough understanding, and then reference and learn from the advantages of each other's site, coupled with the strengths of their site, I believe In the ranking competition in a more favorable position. Here, I introduce how to do SEO website optimization reference to competitors sites.

First, analyze the website source of competitor's website. View competitors site, you can use right-click to view the source code. The benefit of looking at the source code is that you can better understand the details of your website optimization and see what measures are being taken to optimize the website for these better websites. Sometimes only look at the surface of the site and can not see what, only to see the source code can be clear competitor site internal optimization methods, such as whether the use of H1 tags, ALT attributes of the image is how to fill and optimize the web code how to follow W3C standards, the code of search engine friendly place and so on, the gap between their own website and rival websites, these can be found by looking at the source code, in order to optimize their website to provide better ideas, will Continue to accumulate their own building site and optimize experience.

Second, check out the competitor's site's content updates. Perhaps you have seen many websites, the chain is not much, but the keyword ranking is quite good. In fact, the main reason is that the content on their website is very good reason. Due to the content of the corporate website received the relevant restrictions, the general corporate website can only update up to 2 articles a day, and some are not even original content. In view of this situation, you can observe how long the competitor's website is updated daily, how the quality of the content is, how original it is, how relevant it is, the density and distribution of keywords in the article, whether it is included in the search engine, etc. These are all our In analyzing the competitors need to pay attention to the details. Content is the core of the site, if the gap between your site and your opponent, it is worth learning and reference, it is recommended to do content construction and then observe the progress of the site.

Also, analyze the website structure of competitor's website. A good website structure is conducive to SEO site optimization, but also easier to get the favorite of search engines, which helps to improve the site's ranking. Only conducive to the spider crawling website structure, in order to be more conducive to SEO website optimization. If your site structure level can not be compared with the opponent, then your site ranking will be difficult to surpass each other, this time, you can refer to most of the better site structure, and then modify their site may be better After some time, your website ranking will rise.

Then check the competitor's website title settings. Viewing the title of a competitor's site is an inevitable part of our work on website construction and optimization. All well-ranked website, the title setting is generally better. Analysis of the number of keywords in these website titles and settings, and how the website title is related to the content of the website, which is our analysis of the title of the opponent site most should be concerned about. Of course, when we write the title of our website, there is no need to completely copy the title of the website of the adversary, and we should also have our own characteristics. The analysis of the title of the website of the adversary is limited to reference and reference, and then, on our own website, Inherit the advantages of the opponent's website, in order to form the title of our own website, the website title should be better user experience, and content-related, not long or short, contains 1-3 key words of content, such a title Best for SEO website optimization.

Then, analyze the construction of the foreign chain of the competitor's website. Foreign Chains for the site is also very important part, especially for some corporate sites and small and medium websites, not building a good chain, weight and ranking is difficult to go up. Although the chain is very important, but not any foreign chain can bring benefits to the site, if our network appears in some authoritative Web site, is equal to being voted once, the search engine trust will extend to our station This is the effect of high-quality outer chain. Due to the restriction of the low weight of the enterprise station, the construction of the foreign chain is also relatively limited, and there are even fewer foreign chains to find the high correlation. We can see how to build the foreign chain of the competitor's website. What are the high quality of the foreign chain of their website? If there is a gap in this aspect, then we can add that the foreign chain that the opponent's website can do and ourselves Can do, so down, your website will certainly have a great chain of growth, weight and rankings will be greatly improved, overwhelming competitors just on foot.

Finally, analyze other details of competitors. There are many details on the site that go beyond competitor sites with meta-tags, image alt tags, robots, 404 pages, nofollow tags, inner-chain structures, navigation menus and more that easily overlook the details of the site, The chips will also increase. If the competitor's site is not perfect in these details, our own corporate site can be well set up in these areas, so catch up opponents site will have more chips.

All in all, if your site is still far behind the ranks of competitors, you have to redouble their efforts in the construction of the site content and website outside the chain efforts, while doing the site structure and content optimization, so that your site can be doubled progress. I remind you: As your site advances while your opponents site is also growing, so redouble their efforts to do SEO site optimization, and reference the advantages of rival websites, is our main means to catch up with rival websites.

This article from Yunnan Pacific Science and Technology Information Project (http://www.ynynyn.com/), respect for the author's labor results, please indicate the source reproduced.

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