SEO will upgrade the integration of marketing towards internationalization

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Domestic SEO industry development, is to be hit compression, or another way out? Recently, the search algorithm for each adjustment, so that a large number of webmasters are not stable heart! stationmaster cry Day never stopped, and more serious is, now many stationmaster in doubt SEO industry future trend, SEO workers in the way of confusion, Is the future SEO completely hit, or is there another way out?

In fact, for this big update, have to listen to Zac interview friends should also have psychological preparation. The change of rank has a certain relationship with our own work, cause and effect always have the inevitable connection. Zac Teacher in the interview, the domestic SEO can be more refined, more professional? In my opinion, this is inevitable. Actually, when I went into the surf, the boss had already mentioned the problem to me. In the SEO industry to fight for many years to understand the industry than we have to comprehensive, in-depth, in his opinion, SEO can not simply stay in the optimization level, the future will move towards integrated marketing.

In terms of the current SEO industry standards, it can be said that the standard is not up to the so-called. Optimized for optimization, simply stay in the article and outside the chain of work technology, is the current industry a major common problem. For the development of the industry, greatly hinders the development of the industry, hindering the internationalization of the industry, will eventually lead to a vicious circle of the industry. October 24, Baidu algorithm mutation, from the next morning to the morning, the death of a piece of the station fell. Immediately between the smoke, not prepared webmaster unprepared, get news in advance webmaster also difficult to accept the adjustment of the algorithm.

According to the relevant information, the adjustment of this algorithm is mainly the anti-cheating algorithm to upgrade again, the main target is the intention to cheat through the hyperlink site. But after our long-term practical experience and recent data analysis, these cheat chain ultimately affect the quality of Baidu search results, to a certain extent, a great harm to the user experience; On the other hand, cheating is extremely unfair to the webmaster who makes the internal optimization of the website diligently. Therefore, the upgrade of the algorithm with the normal method of optimization webmaster, is also a compensation. Therefore, cheating is bound to be punished.

But there are some sayings, this time Baidu mutation, not only the algorithm upgrade, but also to the regional SEO industry to blow. Insiders know that we do SEO to a certain extent is in the business with Baidu, Baidu occupies a monopolistic position in this big attack on the industry is not surprising, and a lot of personal SEO Webmaster blog is also hit to some extent. Therefore, this statement is not a day of the night tan, groundless.

In fact, in response to this Baidu so-called anti-cheating algorithm upgrade, if it really is the elimination of cheat chain. Regardless of the angle, the user experience or the industry competition, we voted for the vote. Solve the problem is at the root of our own, the way the work, the way to do the right, whether to follow the standards of search engines, whether the user experience is really the starting point, whether the various aspects of the SEO system? We must be clear and orderly in every step of our work. This is also what we said earlier, "Why SEO can not simply stay in the technical surface, but to integrate the whole into a platform to operate" reasons.

Have learned that the overseas SEO people may be more clear, the current foreign SEO industry development, is no longer our model. What they are running is more refined, more specialized, more systematic to want to SEO, each link is subdivided into individual service. At the same time, the service is not separated from other links, but more specialized. Of course, their fees are much higher than ours.

Through the domestic SEO status and the analysis of foreign SEO, and the gap of understanding, and then scrutinized SEO industry development trend. Search waves have seen the future, the industry's standardization of SEO requirements will continue to improve, and to SEO can not continue to stay in the technical surface, will be a step-by-step transition to the operational management level, SEO will eventually be integrated marketing forward.

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