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Website optimization, site ranking has now become a network marketing, search engine marketing (SEM) the mainstream topic. Then how to use a good search engine platform, SEO has become a force that can not be ignored. But SEO success is the link.

The purpose of the link is simple. Most of the connections are meant to describe other connections to visitors, so it's important for the site owner to connect to the site and connect the site to the visitors ' benefits. The connection is always regarded as the most important factor for the visitor to evaluate the value of the website, whether the visitor can access the different websites through the connection only one step, to supplement the information and information that they want to know, the key is to see the connection of the website main selection.

In recent years, as search engine portals (such as Baidu, Google) rise and intervene, the role of the link in the site has already lost its early intention. Web site to pursue the purpose of the connection is not to provide convenient and convenient for visitors, more times the webmaster are considering how to make their site appear in search engine search results in the former position, that is, how to do a good job search engine optimization.

The connection is the search engine to judge whether a website is outstanding, is an important factor. When there are many sites to actively connect a site, the search engine will think that the site is very important, given the weight is very high, said the search engine on this site very look. Search engine itself is a program to achieve the function, of course, every search engine program has its own algorithm, each search engine algorithm is not the same, the number of connections and the quality of the connection to become an important site evaluation criteria, through the connection can give visitors a stable, rich content of external Web site resources, Become one of the important signs of a website success.

Search engine optimization needs to consider the links include site links and outbound links two types:

Links within the station also known as the inner chain, the internal chain is to determine the search engine optimization technology of the main factors. Through the optimization of the site links can make the overall layout of the website reasonable, user-friendly browsing, which has become a search engine to judge the value of one of the key factors, especially Baidu, more value the site's internal chain. If you can arrange the inner chain is good enough, this is very helpful to the keyword rankings, in search results have a very strong in front of the rankings, so very easy to be able to promote the site out, so that access to your site users click to browse more information.

The common forms of the inner chain are:

Site navigation: Generally placed in the top position of the site, guide users to more quickly reach the relevant categories of columns;

Site Map: Contains a number of pages of the site links, placed in the home page location, not only to facilitate visitors to browse, to indicate the direction of visitors, improve browsing efficiency, but also to facilitate search engine spiders crawl, the site of the entire chain to provide search engine crawl;

Nevin links: To facilitate visitors to understand the relevant articles, and through the link can jump to the relevant pages;

Breadcrumbs Link: Provides a clear and distinct access path to the viewer, with a glance at the hierarchical relationship between the page and the page they visit.

Do a good job in the site link four suggestions:

1. Less use or try not to use JS file links, although the JS file in the static page is more easily called, but the search engine optimization is not friendly. If a site home weight is very high, because the JS code formed within the chain is not smooth, resulting in the weight of the page is very low, in the rankings is very poor;

2. Reduce page level links, search engine Spiders crawl Site page, the depth of the site and there is no requirements and restrictions, but a reasonable level of the page, more conducive to spider crawling, search engine optimization more friendly;

3. Use stroke text annotation, such as I connect the page name is "experience feeling", in order to better reflect the effect, I can add the description of the text annotation "SEO experience", you can clearly tell visitors what the content of the connection, for search engine optimization also has some benefits;

4. Links should appear as far as possible before the position, search Pillar Crawl page is in order to crawl from the top down the content of the site, the more important content, with the site keyword closer to the page should be ranked in the site, so more convenient spider crawl.

Outbound links are also called outside the chain, it is the blood of the Internet. There is no link, information is isolated, a site difficult to do everything, so need to link other sites. and other resources to complement each other naturally becomes a requirement, when this kind of demand cannot be satisfied in a website, you can get more understanding on the search engine portal, more information. This is the search engine can be so successful today a key reason, it has done a common site can not do, it collects links to other sites, for itself, is outside the chain. Now a lot of webmasters want to provide their own web site links to search engine portal site, and its piece! Can you share a cup of soup, it depends on whether you can give the search engine to bring useful outside the chain of information, the chain is regarded as a site good or bad standards. For example, Google believes that many sites linked to the site should be a good site, or how can there be so many sites linked to the site? Google's idea is true, but now the site does not want to make the chain is to facilitate the user to find relevant information site links, but to optimize, and desperately increase the number of links, To increase the number of sites outside the chain, enhance the universality of the site's links. They all remember Google's words, the more outside the chain, the higher the PR value of the chain, the impact on their site PR value will be greater, and even some people cherish the cost to buy PR high link and ignore the content value of their own site.

Several common ways to chain outside:

1. Exchange links, the site to promote the resources of an important means, the spirit of mutual benefit and other sites to cooperate, of course, the best with their own web site resources related to the site Exchange links;

2. Login to the classification directory, that is, your site submitted to the classification directory, and landing search engine portal almost meaning. World's largest catalog site DMOZ, a foreign website. Was DMOZ successfully included in the site, not only to obtain DMOZ site export links, is DMOZ export links to the site, the search engine to the weight is very high, all manual audit, interested friends can go to DMOZ submitted, the success rate is quite low! It is because of the low, it is now dmoz Noble Ah ~ Chinese landing site: http://www.dmoz.org/World/Chinese_Simplified;

3. Landing Navigation Web site, that is, we often say good 123,265, such as a number of Web sites, it has brought a new innovation in China's Internet, once a good 123 is now Baidu to more than 10 million of the price acquisition, 265 by Google included. If your site can be good 123,265 such as large navigation web site included, no doubt to your site to bring a lot of the hope of being clicked, China's "Lai people" like to use the navigation Web site;

4. The production station group, to search engine optimization of the novice station group is very complex. The so-called station group means that, in search of a keyword, the search results appear in the content of several sites are roughly the same, but not the same site, if they are interconnected, then they are a station group. The production station group, should note: Do not choose to use the same room space, the station group does not cross the connection, each site content to be different.

5. Connection bait, is a very clever way to obtain external connections, in recent years, the search engine optimization technology enthusiasts and industry practitioners of the strong concern. The page that links the bait is generally very attractive, including the content that attracts your eyeball, certainly not just a tempting title, that will only attract some people's reviled and despise. Planning a Link Decoy page requires a strong planning ability and innovative awareness.

6. Group Building Blog, for a new site, no PR value, usually very few people will be willing to exchange links with you, then you can choose to go to the major portal site to build blogs, such as Yahoo, Baidu, Sina and so on have a blog function, you can build a blog for yourself, Then add a friendship link to your independent domain name website or blog.

Do a good job outside the chain of four suggestions:

1. The natural increase in the number of external connections to the website, do not in a short time to your site to add a large number of external connections, which will let your site caused by the suspicion of search engines, must be according to the quality of the planned to your site to add external connections, a site's success is not a day.

2. Don't forget the things you should do best, in addition to looking for high-quality outside the chain, do not forget to manage, build their own website, to their own web site building blocks, the site content is the site of the success of the king, and more outside the chain, no content, it will not bring you what conversion rate.

3. Do not use mass software, through mass software to send a large number of external connections can indeed in a short time to your site to bring a certain amount of traffic. But this method is very easy to see through, once be seen, that your site will be a period of time or even disappear in search results, such as QQ, can send a stranger to the connection to report, complaints.

4. Exchange links not only to the home page, a site including the industry information, such as our independent domain name blog, of course, there are several different columns, and ignored the exchange between the columns. Through a large number of external connections to improve the weight of the site at the same time, do not forget to your page page to add outside the chain, improve the weight of the page, SEO is also very helpful

No matter is the link inside the station, the link outside the station is good, all calculate the link, the universality of the connection, the interoperability is the necessary requirement of the Internet development, the quantity and quality of the connection is the measure standard of the website. Connection can directly affect the site PR value, but the PR value is only a website logo, does not affect the search engine on your site weight, but the search engine on your site's weight directly affect the PR value of your site, this sentence seemingly contradictory, but never contradictory, it is just an irreversible process! PR value and search engine on the weight of your site is not mutually affected, for no PR of the new station is very favorable congenital conditions, through the site content construction, increase the number of links, to protect the quality of the link is the site to get the PR value, just about!

Do not forget to check your site often links, and outbound links are normal, the general dead connection may affect the search engine spiders crawl Oh! A site that can check for Web site dead links Online: http://tool.20ju.com/ Checkurl.aspx, in addition, you can cn.yahoo.com through the command "link:http://your site domain name" (such as query My site's reverse connection link:www.wycqm.net) query your site's reverse connection and its inclusion, For cheating and other factors by the search engine to reduce the chain to be extra careful, to avoid affecting your site, and often pay attention to your site with the Friendship Connection is also a link strategy can not be overlooked step!

From: http://www.lxdong.com/post/ljcl-seo.html