SEO work to be launched before the site

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Now the threshold of building a website is too low, as long as buy a domain name, buy a space, upload a set of procedures and templates to space, a respectable site was established. and many webmaster on the Web site are particularly enthusiastic, anxious to have the idea of building a website immediately realize, as for the site optimization will wait for later. In fact, this idea is not desirable, more reasonable approach is the site before the most basic SEO work done.

Then a Web site before the line (this refers to the online is to refer to the search engine, rather than upload to the server side) what needs to do to optimize the work? The author recently created a new website, combining his personal experience to talk about this aspect of the details.

First is the hardware preparation: Domain name choice, domain name still preferred COM, as far as possible not too long, the domain name for the search engine is nothing, but obviously not conducive to the user's memory. It is best to be able to relate to the theme of the website, it can be pinyin, English words or some abbreviations. and the choice of space only need to adhere to the following principles, stable, fast, of course, the best price not too high. The fast space natural user experience is better, is advantageous to the rank (this has obtained the search engine official confirmation), but the stable space lets you be more at ease, does not appear when the spider comes crawling the website to open the dilemma.

Secondly, we should choose a suitable procedure. To blog for example, PHP has WordPress (this use of the most people), Bl-blog,sablog, ASP, the choice of relatively few, the most important is z-blog. Choose which program to consider whether the space support, and then consider the static URL is simpler, but also consider whether the function of the blog is suitable for themselves. For example, WordPress faster, plug-ins the most abundant, but to achieve the static URL of the server need to have mod_rewrite module, and some servers do not have this module. It's going to be easier on this z-blog, but the plugin and the topic are relatively small. Choose a good blog program, but also to decide which set of themes, the best theme of the number of users do not too many templates repeat too much of nature is not conducive to SEO.

Choose the blog program as well as the theme of the blog, the site has been the embryonic form. The following optimization work is more specific, more detailed. Continue to blog site construction as an example, need to consider the title of the page set is reasonable, there are description and keywords whether there is. The current blog default setting is not reasonable, not friendly to SEO, title is generally the main title + subtitle, which caused the title of the blog is particularly long, we need to manually modify the program, the subtitle from title to remove. And description is not the default of most blogs, we need to modify the program, this process is not difficult, but need to be careful. In addition to blogging programs, other common CMS also need to pay attention to these issues.

In addition, the site's directory structure also needs our optimization, as far as possible to make the site's URL flat, the directory level not too deep. Here to Dedecms as an example, the default URL settings, is domain/a/classification/year/month/file name, this setting is very unreasonable, we should change it to domain/classification/filename, so that the level of the directory has become shallow, very conducive to the search engine included. Of course, the static URL of the work is still necessary, the program will usually have this setting. Cannot be achieved, there is no way, the parameters are less dynamic URL is not completely unacceptable.

Then come to the content page, title is still the most important, it is recommended to set the article name-category name-the form of the site name. Description, you can set up a brief introduction to the article, or intercept the first dozens of words directly from the article. The other important thing in the page is to pay attention to the application of <h1> tags, the correct way is to put the title of each page in the <h1> tag. page to have breadcrumbs navigation, such as A5 home >>seo optimization >> article name. Footer can also be considered to add a chain link to the home page, so with the increase in the number of pages, will significantly increase the weight of the first page, thereby promoting rankings.

At this point, the site before the SEO work is basically done almost, of course, there are some more detailed places, such as some points to external links and the interior does not need to rank pages, you can add nofollow properties. robots.txt file settings also need to be concerned about, of course, usually the default of the robots file can meet the needs. In short, the Web site seems easy, in fact, it is not easy, need to do a lot of optimization work, these work if the site after the online to do, then in the search engine appears that your site often changes, the impact on the site is not good. And the basic work done in advance, search engine just found that this new station will crawl very comfortable. So we are in the website before the basic SEO work is very necessary, I hope the author of this article to those who want to build a new station friends help.

This article by http://www.seolidong.com original, starting in A5 Webmaster Network, I hope everyone in the reprint when the copyright information retained. Only we have the quality of the reprint, our SEO can really embark on a healthy track, otherwise, if the reprint does not retain other people's copyright information, we write original article motivation is gone. So the quality of reprint, in favor of each one of us.