SEO Year-End Assessment: Measuring the success of the SEO indicators

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Immediately after the Spring Festival, the annual work assessment is continuing, as a SEO staff, how to measure the success of the SEO work? Not to see the core keyword ranking whether the rise, more importantly, whether there is a complete long tail word system to the site to bring huge traffic. Long tail is an important part of SEO. The following is Tongxiang SEO summary of some of the long tail system set up indicators.

First, look at the proportion of brand words and non-brand words in the search volume

This is the proportion of the natural search flow from the brand Word to the non brand Word. If the ratio is higher, most of the traffic from the brand search, which means that your SEO is basically unsuccessful. According to the 28 principle, the brand word should be the highest number of searches of a single keyword, but the long tail system in the word will hold up the flow of the entire site. The lower the ratio of the two, the more the natural search will end up. This metric is a good yardstick to measure the success of the optimization scheme.

Ii. Search Contribution Page

This is the proportion of unique pages that bring search traffic within one months. This ratio essentially represents the width of the long tail of the natural search. The more pages that get the search traffic, the healthier the SEO process will be. If a site has only a small portion of the content that brings search users, most pages--your virtual sales staff--just stay there and don't work hard. You can think of these pages as mouths.

Number of unique URLs crawled

This can be viewed as a topic, aggregation page. Search engine can not be omnipotent, if there is a professional detailed aggregation page, he will be very like, this kind of page also said to bring more search traffic. Q Pig Literature Station has a large number of thematic novel pages, can be used as aggregation page for users in search of such keywords, provide a better, more complete choice.

Four, the number of keywords per page

This is the average number of keywords per page (minus mouths page) for one months. In other words, this is the ratio of keywords written to search traffic pages. The more keywords you get, the more natural searches you get from your site. In other words, the more keywords each effective page attracts, the longer your tail is. Therefore, on the Q-Pig literature site, on the Romance page, each page averaged 8 search terms that show a much higher attractiveness for search engines than 3 words per page.

Number of search users per keyword

This is the number of users the search brings to the search terms. This metric indicates how much traffic each keyword brings, and is related to the ranking position in the search results. In other words, this metric determines the height and thickness of the long tail.

Tongxiang site Construction to remind you to constantly optimize the site to observe the KPIs mentioned above to ensure the correct direction. People who do not understand these metrics get SEO long tail traffic will be much more difficult.

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