seo3.0 to do the eight big search engine details

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

One, the bottom interspersed back to connect

I believe this one has been done by many of the early seoer, because the initial search engine, the amount of information is seriously insufficient, there will not be so many criteria for evaluation, and, so in the bottom of the site to increase the return, you can increase the number of keyword audience-oriented, but with the increase in the amount of search engine data, as well as the development of SEO, Search engines pay more and more attention to the user's experience, the return to the user's readability, many companies still maintain this by the search engine is considered cheating behavior: as shown:

Second, the model text too much

Sample text should be a lot of seoer have not heard, then we put it another way, join us a page has 100 bytes, then our site navigation, the bottom of the article, and one side of the contact or product classification, and so on some of the pages are designed to the text, will dilute a lot of bytes. If we have a page that is fixed on every page that has the same byte count of 60 bytes, and we write each page of the article only poor 40 bytes, so even if our article is good, then the repetition rate of each page at least at 60%, then the search engine will think that our page article is an audience, High quality articles? Then these repetitive, fixed articles are--boilerplate text

Solution: Try to minimize these repetitive words and simplify the unnecessary

Third, too much advertising

Advertising too much of this site, mainly for the novel station, traffic stations, as well as the medical station, 828 of thousands of cases targeted at the health of the large scale of the K station, one of the factors is that, useless, irrelevant, harm the readability of the user ads have targeted the right to drop the content. We casually open a medical station can be seen everywhere spam ads:

Many annoying window, a lot of content with the topic does not related to the recommended content, a lot of JS call ads, annoying and annoying, open the site at least spend dozens of seconds to close the annoying ads window and so on, but also interfere with the user's reading and choice.

Four, low quality content too much

The content of the article is too low itself there are several points above: the quality of the model text too much diluted part of the mass, there is a lot of irrelevant ads interfere with the content of the subject

There is also a content quality of the site itself, many people say that the quality is too low will first take into account the collection. The collection of content in the absence of added value to him in the case, it belongs to the garbage article, and a good article will be unrestricted browsing many times. Even copied many times, then we do not give him a better expansion of the case, then it belongs to the garbage article.

Solution: Make the second 3rd well, if you have to copy the article, increase the content of the site itself added value, the previous did not write out you can expand, write him wrong to correct, and then in the site framework itself to add additional value: such as: code specifications, Comment function, h tag use, the site itself open speed, The relevance of the site content and so on

V. Website revision

General old stations are faced with this dilemma, the site was built, more in line with the user, in line with the aesthetic, but with the passage of time, the user's needs continue to upgrade, the continuous development of the industry, our site is slowly facing a backward state, then it is necessary to face the site revision. and the site slowly flow in the reduction, has affected our normal business scope. Then we in no way, the revision is possible: specific methods:

First try not to modify the path of the site.

Second, to grasp the opportunity, local site all done, local debugging, one-time upload coverage

Again, the website revision is bound to cause the presence of dead links, to be ready for 404

Finally, the site will result in a short period of time flow, ranking decline, do not because of impatience caused by the site's naught, do not enthusiasm

Vi. Path Revision

may also be the development of SEO, our site was first built when the path is not the best way to set the path, and our site has been revised, then we may need to modify the path, in fact, modify the path is a big bogey, because the path of the changes will cause a large number of 404 wrong dead links appear, So the first thing we do is set 404. An effective beautiful 404 will solve our big problem.

Suggestions: When you do the site, try to consider a good path of standardization, and the site has been built, if there is no need to modify the path

Seven, dead link

Dead link processing is nothing more than the 404 error page. The figure is a way to set the error 404 page on a standalone server

Viii. Content Update content reasons

First of all, we have to think clearly about one thing, why do we update, we update the site for what?

Information stations, news stations, novel stations, traffic stations, such sites must be updated, because they want to maintain the timeliness of the content of the site, the latest hot, latest occurrence, hot current most concerned about, content. This will ensure that their website brand timeliness, as well as the user's browsing degree.

However, many of our friends do business station, product station, then why should we update it?

Since the update, if there is not so much resources to do, will certainly accumulate into a garbage station, and we update the law is very important cognitive. For example: The release of a new film, a lot of the use of a week to broadcast a episode, slowly to 2 episodes a week. This slowly one cycle increases the value of the user expectation for this movie. So if we were to broadcast an episode today, tomorrow broadcast 10 episodes, then we have no user's expectations of the law, thus disrupting the law of our fans, we lost the film brand of the user group, the opposite view of the site is a look, we must plan our laws, and strictly enforced according to the prescribed rules. In order to make our site to create a regular user traffic group access, and search engine spiders will be timed to crawl our site, then our site is a regular reputation of the official brand.

Summary: SEO is a follow the user, found that users need to meet user needs, a gradual process, we have to do is to find it, meet it, and then we will have the desired effect.