SEO3.0 User Experience algorithm

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SEO3.0 User Experience algorithm-the Internet in the change, search engines are also changing, Web site optimization methods should not be broken with the changes, SEO3.0 era is followed by Web3.0 development, it is more focused on the user experience. So, for now, Baidu and Google these mainstream search engine user experience algorithm How? This article will introduce.

Understand the search engine to develop user experience algorithm flow: Collect data information--> specific feedback--> analysis and summary--> take measures and develop algorithms.

First, what specific data will be collected?

1, the first page of the keyword and the first click Rate data

First page hits if very high, indicating that the keyword is currently given to the site ranking is in line with the user experience degree, and the home page rate is also very high when it is fully proved that the keyword of the ranking of the pages is in line with the needs of users. Even if the first page hits very high, but the first page hits is not search engine search all pages click on the top of the keyword ranking will face a reordering, because sometimes the first click rate of the keyword even the highest, but the first search page is not necessarily the highest, that the algorithm does not fully conform to user experience.

(1) So what affects the click rate?

Impact of new user clicks: The impact of site title, the impact of site description, the impact of brand promotion.

The factors that affect the click rate of the Old users: Website program characteristics, the promotion of the website, the content value of the website, and the selective demand of the site.

2, product demand click rate data

Baidu will study the top three have no authoritative site, such as: There is no Baidu know (for questions and answers, data query Class), there are no 39 health Network (for health), there is no donkey mother (for tourism), there is no Ctrip (for air tickets) and so on. These phenomena illustrate the potential unmet needs of users searching for the product.

3, comprehensive related words click Demand data

If some of the current surge in the relevant words to explain the recent hot demand, such as the search for movies, there will be high-definition movies, free movie downloads and other needs, these will be a comprehensive consideration of factors.

Second, specific information feedback

The data from these receipts is specific, which industry, which product and those words click Rate is high, those low clicks are summed up for analysis.

Third, analysis and summary

Analyze the information from the second step, analyze the reasons for the low click Rate, analyze the popular demand, those new requirements, those words of those sites or products click the highest demand. Provide data for the development of measures and algorithms.

Iv. take measures and develop algorithms

This time is the search engine algorithm development, search engineer will these analysis out of the problem and summarized some of the methods of filtering the garbage site to implement the form of the program, and add search engine retrieval and sequencing, so that the implementation of the algorithm.

In short, the search engine is based on user needs and experience as the core, in the site optimization is also the user needs and experience as the focus, I believe that the ranking is not a strenuous thing. In addition, the process is divided into four steps, is the search engine algorithm to change the cycle, that is, continuous improvement, improvement, and then improved.

Article by the search Cool network published, URL: http://www.zouseo.com/