Seoer do keyword rankings do not blindly pursue search results ranked first

Absrtact: I think every SEO colleagues and I like the author every day to think how to make their own keywords have a better ranking, want to do first. But one of the things we need to be aware of is that as seoer we're doing the word line

I think every SEO colleagues and the author of the same as every day to think about how to make their own keywords have a better ranking, want to do first. But we need to pay attention to a problem, that is as seoer we do in the ranking of keywords do not blindly pursue search results ranked first.

Some readers may be puzzled, ranking first is not very good? Why not go after it? The reason is that the same keyword may have different needs of visitors. Chinese culture is extensive and profound, a word used in different contexts are often encountered, different people, see the same words may be seen the same keyword will have different views, there are differences. So we, as seoer, need to study the search needs of our target visitors and make more precise optimizations for our visitors. Some SEO more greedy, want to monopolize a keyword all traffic and then blindly pursue the word search results ranked first. This is a wrong idea, you have to know that you can not meet all the needs of visitors, the optimization of our rankings just need to pursue the industry first. In order to more vividly express the author's point of view, the following author on the basis of their own to do a keyword analysis:

I have to a corporate site has done keyword optimization, probably last June, this is a production of garbage truck enterprises, but the author searched this keyword, search results page A bit strange, the author deliberately saved this picture, as shown in the following figure

The image above is the author search the relevant keywords after the search results page, careful you may find in the first five of the site is not related to the industry's corporate site, replaced by the May Day of the new album of a song. So why is there no relevant corporate site in the search results, but a popular song message. In fact, if you look at the keyword "garbage truck" you will find that the word in May days before the launch of this song is not high, that is, now a lot of people search the word needs or May days of songs, rather than the relevant enterprises.

Then is not to say that we can not do the keyword ranking, not also, as a corporate site we only need to do for our industry to do the ranking of keywords, the word to do the industry first can be, although we know that the search for the word most of the people are directed to the May day of the song, But our real visitors will not be satisfied with the search results of these songs, they will certainly continue to look for their own content, and our site as long as the industry first, we do not have to worry about the loss of our target customers.

We also need to pay attention to the same keyword in different time period users ' attention is also different. After the author's analysis, the May days of this song is just ordinary pop songs, it will inevitably let users slowly fade, we can not worry about this, our enterprise site will slowly become the searcher's most important needs.

Let's move on to another key word: Apple, perhaps a few years ago, your search for the word was intended primarily to understand Apple's nutrition, Apple's market price and some information about the fruit. A few years from now, you'll find that searchers ' search needs have turned upside down, and searchers who want to get Apple's phone information have vastly surpassed the searchers who want the relevant fruit information.

There are also Apple-named movies, searchers search may also just to see the movie, we can see from the search results page of the relevant searcher needs, please look at the following figure:

As a search engine in order to enhance the user experience will be the same period of time the searcher's concerns, which can explain why we search for Apple when Apple's website will be ranked first. If you do apple fruit site you also need to be discouraged, when our target searchers in the front can not find their content, naturally will look at the back of our site, we do not need to compete for this keyword search results ranked first, just in our industry first.

Some SEO may still not be able to understand, think I just put the word to do first, then I get the flow and exposure is not higher? Of course this is not wrong, but this need to build on your site to meet the needs of most of the searcher, if you are not satisfied, the searcher will not buy the account. When your site jumped out of the rate exceeded, but will cause the site counterproductive.

On this as SEO we do keyword optimization in the rankings do not blindly go to the pursuit of keyword ranking first, we just do a good job in their industry rankings can, do not those strong site to scramble for their own traffic, or to the end of the injury or yourself.