Seoer is it necessary to intercept popular search traffic

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Some time ago, some smart seoer first invented a popular search traffic interception, that is, when their website weight is high enough, on the one hand ranked also can, on the other hand included fast, can be in hours most of the day release page, basically can be used to operate hot search traffic interception. Some sites rely on these popular searches every day to bring significant traffic. But it was a long time ago.

I do not know when to start, some large Web sites have joined the ranks of interception of popular search traffic, every day to open the list of Baidu, look at real-time hot items in the hot key words, are generally the most popular hot keyword, search the number is very high. If you can handle one or two of them, the conservative estimate of the day can bring tens of thousands of IP, such a fat of course everyone wants to eat. This is the search room, the Central Plains News Network, the North News network, MOP and other sites are most obvious, in which MOP has recently been to the level of madness, every hot keyword has done a lot of pages, and sometimes search a word can see several good from the content of the mop.

This is not caused by our reflection: by intercepting this popular search word flow, what is the meaning of us? I think there are a number of such points, first of all, for large web sites, these flows are basically not effective traffic, but there is no doubt that the pure information Web site value How to reflect it? is the flow, in the present case, Flow is the basis, as to whether there is advertising conversion that is another matter. We can see those news websites, often out of the matter when always remember to mention their website traffic is how many million ip,alexa rank is how much, everything to flow for the king of the case, had to let some sites for traffic unscrupulous.

For example, before the search house often in the forum to do some popular search keywords, the theme of the real estate site is far from, but in order to gain absolute flow advantage, in order to be able to better in front of developers to say things, everything else is not important, no matter what the flow, first pull to say, in fact, not only search house, Every website is thinking and doing so, but some sites have not shown so explicit and crazy.

Relatively speaking, the mop itself is a mixture of entertainment sites, the integration of some messy keywords to bring traffic may have its basis, may let its advertising value rise, that is, the so-called audience groups increased, natural advertising value has also increased a lot, and ultimately directly reflected in the economic benefits. So no matter how big the website, do such interception of the flow of things naturally have its very clear purpose.

So for our small and medium websites, is it necessary to continue to intercept traffic? The author has done a number of popular traffic interception before, and later showed that such traffic is basically not meaningful, the number of places to put the CPC is very low, placing CPS is impossible to have conversion rate, the only place is the window ads, But put more will cause users disgust and Baidu punishment, no matter from which aspect, the operation of hot traffic interception significance is not too big. In addition, every day staring at the list of Baidu popular words, constantly hair content is indeed a very hard thing, input and output is not proportional.

Our aim is to make money if those flows are not effectively converted into money, that kind of traffic in addition to wasting our server resources and bandwidth, can not bring us any benefits, so the flow of hot keywords is worth intercepting, to see their starting point and purpose, simply rely on PV and IP said the site may wish to try, and the site that needs conversion is to think twice.

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