Seoer on the success of strategic marketing of enterprise station Group

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some time ago and business customers chatting, according to them, the company has put forward the concept of station group tactics, what is the station group? Station group Tactics Concrete and how to operate? The so-called station group refers to the unified planning, unified standards, set up in a unified standard, based on a unified technical framework, hierarchical management, grading maintenance, A high degree of coupling, information can be implemented based on specific permissions to share submitted sites collection. Not a lot of sites together can be called a station group, must be: Unified, hierarchical management, information sharing, single sign-on can be. Station group to achieve a unified technical standards, interoperability, the implementation of cluster management, relatively consistent web site operation and service norms. And how do business people conceive of it? will be the original enterprise site copy n, apply n different domain name, these sites in different search engine to do optimization promotion, the purpose of its comprehensive coverage of the network, run rivals, to seize the network market space, whether this network marketing ideas is correct? My answer is no.

With the popularity of network marketing, although a long time ago the concept of the group has not been introduced, but the idea of the site cluster marketing in the site optimization industry has been hotly discussed, today we again to see the concept of site cluster marketing is consistent with the search engine law and some of our own interests? First, completely copy a website, That's not going to work, it's a very strict search engine. Baidu and Google are the "copy of the Web" approach has a clear explanation: Baidu so defined, if your site on the Web, a large number of copies from the Internet on the highly repetitive content, then, your site may be discarded by Baidu; Google is so defined, do not create multiple pages, subdomains, or domains that contain a large amount of duplicate content ... Do not use the "cookie mould (cookie cutter)" approach, such as the Affiliate Program (affliate programs), with little or no original content. Second, some station group site presents such phenomenon, the website layout, the image is not the same, the content is exactly the same, so it is not passed, now the search engine is more intelligent, able to distinguish the similarity between the content, once the similarity is found very high, the site is likely to be blocked! again, There are also some small companies that do this, different keywords application of different sites, for example, take XI ' an tempered glass, suddenly opened 5 sites, the key words for Xi ' an tempered glass factory, Xi ' an tempered glass price, Xi ' an tempered glass manufacturers, of course, a site every day will bring 2-3 telephone, So 5 sites are 10-15 phones.

Based on years of experience in the site operation, throughout the years to search engine optimization to promote the law, enterprises take the station group strategy, it is necessary to use the Internet on various promotional platform products, such as blogs, micro-blog can be used as a corporate brand promotion platform, display enterprise profiles, corporate dynamics, corporate culture, Let more netizens understand enterprise, imperceptible accept Enterprise brand. Many enterprises to build official websites, corporate propaganda supplemented, enterprise Product Sales Center can bring traffic to enterprises, profit for the enterprise. Even some large enterprises to build their own portal site, the face of the target is the national users, go to market-oriented, accurate marketing positioning effectively improve the market share of corporate brands. Taobao Mall, Jingdong Mall and so on, but also the Enterprise Station group to promote a direction, fully realize the product online sales. Encyclopedia questions and answers used to cultivate new industry, SNS can be used to gather talent. And so on, if the analogy of internet marketing image becomes battlefield, then the XI ' an Tempered Glass website Optimization Promotion Station group is the weapon, the Internet promotion platform is equal to the soldier will, the weapon assigns each soldier will, and entrusts each soldier to be supposed to keep the duty, such reasonable regulation, the enterprise's Station group strategy can play his due vigor.

The cost of internet marketing is relatively low, if the enterprise to search engine marketing to the traditional marketing capital cost in the Internet marketing, then there will be tens of thousands of stations, a period must have a development form, when the search engine will take corresponding countermeasures, station group marketing is a good way, Remains to be seen. pen name Thousands of feet of the original, A5 starting, reprinted annotated source, Wuhan Gynecology Hospital http://www.dnfkw.com