Seoer should break through to the Network marketing field to develop

Absrtact: With the search engine algorithm again and again updated and increasingly perfect, most of the SEO is in doubt whether there is a future, SEO has been to the end, the future of SEO personnel where the direction of development; and more and more SEO predecessors are also in transition, he

With the search engine algorithm again and again updated and increasingly perfect, most of the SEO is in doubt whether there is a future, SEO has been to the end, the future of SEO personnel where the direction of development; and more and more SEO predecessors have also been transformed, they no longer call themselves as Seoer, And more to engage in coverage/impact of a wider range of occupations, such as online marketing strategy, product managers, website operations, branding, content marketing, creative advertising, social marketing and so on.

So what is the reason for our SEO industry so turbulent, panic, we SEO people should still cling to the position, but to break through their own to a wider range of network marketing to develop it? In fact, for me, my goal is to become the industry's SEO experts, focus on the field of SEO to do fine, Because I believe that the operation of the industry has specialized, only to a certain field of knowledge to the extreme to become a real "special" home. But recently, I changed my mind, of course, this is based on a long period of observation and thinking, I saw a broader blue sea, I think the current SEO people, should not call themselves as seoer, we should break through themselves, to the field of network marketing to develop. WHY? Then share my thoughts with you.

1, the SEO rules of the game is changing

Early SEO, especially before 98, Yahoo as the representative of the first generation of search engine appeared in Chinese Internet, when there is really no real so-called SEO technology, search engine for the page ranking of the criteria is relatively disorderly and fuzzy, the optimizer often only need to modify the title, Stack a few keywords may be able to get a good ranking;

Of course, 98 is a split line, 98 years after the emergence of Baidu and Google, they changed the pattern of search, but also the ranking of the Internet page to put forward a relatively high level of requirements, the site is not only to do a good job TDK, but also to scruple content relevance, the structure of the station, the At that time in the gradual emergence of some folk seoer or personal webmaster. Their daily work is more about updating their website content, outside to release the chain, do a good job in the station some of the optimization work (url\h tags, sitemap, etc., the chain), keyword rankings and traffic quickly came up, because that time Baidu and Google to judge the page ranking factors relatively less, And the competition is not fierce, and the effect is fair, a few can adhere to the seoer use that period also made a lot of money, rely on a novel station, Game station, picture Download station, even the weather forecast station earn millions of or even tens of millions of income; At that time the SEO people were held on the altar Early access to SEO knowledge of the so-called masters also become millions, millionaires, their technology, widely circulated, until today, there are still a lot of SEO people doing the first batch of SEO people do things.

But 2010 is a split line, the 2010 popular microblogging, and search engine ranking algorithm has not only around, TDK, station optimization, outside the optimization, more will be transferred to the social end, and in addition to social factors, as well as user behavior data, CRO, product operations , community building, user participation, brand marketing, email marketing has also been added to the ranking algorithm, which is tantamount to making search engine sequencing become very complex, and involves the entire Network marketing area. If we still define ourselves as the traditional SEO, still doing TDK, station optimization, link building these things, I think has been very much less the pace of the rapid development of the Internet, if the SEO does not from a more macroscopic perspective to think and execute SEO, then the site optimization will encounter bottlenecks, towards a dead end.

2, other people view the concept of SEO is deeply rooted

If use a few adjectives to describe to do SEO person, I want to escape but, hair outside chain, false original, plagiarism, spammer, bitter force. When you tell someone you are a seoer, you can always hear these questions: Oh, are you the one who advertised in the forum? Oh, you're the one who left a spam comment on your blog; you made a lot of internet trash; what's your relationship to Baidu? How does Baidu view your existence? Actually, I don't want to argue that I didn't do these things, in fact, for those who are engaged in SEO, I dare not say 100%, but at least more than 90% people have done these things, leading to a considerable period of time (including now and limited future), others to the understanding of SEO is such a son. Although you know that now the concept of SEO has undergone a great change, seo thinking and traditional SEO practices have a great difference, but you can not convince these people for SEO deep-rooted views, and there are still many SEO people doing these things.

So, if you call yourself SEO, you are in the same position as spammer, because the reputation of SEO has been smelly, I know you think of SEO and they are very different, but only you know, only this, others will not understand you. Besides, you can't explain to him every time you see someone. My SEO ideas and ideas and the traditional SEO how much difference.

3, SEO will limit their influence

In the party to do SEO people may have experience, because SEO will involve more departments coordination, this time may be in exchange for a lot of people do not understand, you are a seoer, you should do a good job of SEO, why design to do things? Why do we need technology and why should we transfer the product department? Why do you even have to work offline? In fact, most people's understanding of SEO or stay in the keyword rankings, TDK, outside the chain, content level, if you want to mobilize a lot of departments to cooperate with you this SEO, this is obviously not too feasible. Because they do not know, good SEO can not be separated from 1, 2, 3 ... (1000 words omitted here.) )

In fact, from the current search engine algorithm trends, all with the online marketing related to the work, in fact, will affect SEO. Therefore, we can no longer call themselves SEO, we should go online marketing direction to develop their own, and SEO is only online marketing a channel.

Because only stand higher, can go to call more resources to better affect and execute SEO. In addition, if you go and a business to do SEO consultant, then the service fee may not exceed 1000 yuan/hour, if it is standing on the online marketing angle, standing in the corporate brand planning perspective to do consultants, to do counseling, may be 10k/hours, wow.

Of course this is a digression, in fact, eventually I still hope that we SEO people should have to change the spirit, need to understand and adapt to the current changes, enlarge their perspective, expand their knowledge and influence, stand at a higher level to affect and execute SEO, this is the real SEO, oh no, please do not call yourself seo.