Seoer use statistical tools to improve conversion rates

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The author recently in the optimization of a medical website, the medical industry site has a little of their own views, share out, and we communicate, not fast! In the site optimization, our goal is often as far as possible to get more traffic, but for the medical industry, the flow is not the first, conversion rate is kingly. Many people think that seoer just do a good job ranking, to get more traffic on the OK, in fact, a good seoer in the overall situation to control the same time, should also be familiar with the details of the site parameters.

The author thinks that if we want to improve the conversion rate, we should be able to use statistical tools to achieve the following points.

1 ", visitor source analysis. Through the analysis of the visitor source, you can know the way visitors come to your site, such as a visitor long tail keyword "Zhengzhou where treatment insomnia good" come over, you know the visitor's motives and needs. In addition, through the source can also know which platform source most, the best effect, you can do more to promote the platform.

2 ", interview analysis. Through the analysis of the interview, you can clearly know which pages visitors visit the site, how long they stay on the site, access depth, bounce rate and the reasons for jumping out of the key things. Visitors visit a website, often will look for his most interested in the page, through analysis, we can know which page of his value, a lot of statistics, formed a scientific rigorous report, official this report, will be the future development of the site direction.

3 ", retain users. The current medical site to retain users the most common means of business, the author has always thought that the role of business is very large, through business, we can learn more about each visitor's situation, make a report and summary. But I always feel that this is the user experience of the taboo, at least the author has seen the site, business pass more or less will affect the user experience, then can have a compromise method both to retain the user and will not cause harm to the user experience? This, it is worth every one of us seoer thinking.

Through the analysis of the above, we can get a detailed comprehensive web site visitors analysis report, the right remedy, improve the conversion rate is just round the corner. In short, a successful site is the need for all aspects of the perfect fit to do, the author is also a beginner, welcome to the exchange. This article by http://bbs.imuyang.com/stationmaster Original, reprint please specify.