Seoer vision should not be limited to a few keyword rankings

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Nowadays, there are many people called seoer in China, and most of them will say how to write title and how to distribute these keywords. More seoer put their eyes on a few keyword rankings up. In fact, the real seoer will not just call their own work optimization, but spend more time on how to improve the conversion rate through seoer. After all, website optimization is just a step, a means for us to improve the profit for our website or for our website. Only focus on the word ranking, thought the ranking went to optimize the success of the seoer will be eliminated. The most important aspect of how to improve the conversion rate is in detail.

One, the website overall page design conforms to most user's esthetic.

Page color collocation is very important, generally follow the principle of simplicity can meet the public's aesthetic. Some sites may need to be more atmospheric, so this time you need to pay attention to the changing atmosphere at the same time the page open speed problem. In general, if you open a Web site for 5 seconds has not fully entered, then the user is likely to take you away. And this time even if your word is ranked in the first Baidu is also in vain.

Second, the site within the rationality of links, do not let users lose direction.

If your site is just a corporate station, there is no need to make it too fancy. Not to set too many columns, if it is absolutely necessary to reasonably arrange these columns, as far as possible to the eye-catching way to classify the columns to facilitate users to find. Breadcrumb navigation is essential. Make sure each page has a link to the previous page and makes it easy for users to find. and other related columns placed in the eye-catching position to facilitate access to users.

Third, the content of the website article must pay attention to join the marketing part.

This is actually a very test site editing ability of the place, good editors can let visitors into the site to see this article can produce to buy and continue to browse the desire. The article must be clever to introduce some of the content of the marketing nature. Do not recommend your product or your business outright, because the user's immune ability is improving now. We are in the early days of optimization is very important to the article, at that time, the requirements of the original article, and the density of keywords. But at this stage we are going to spend more energy on how to add marketing ingredients to the article.

Four, the article content surrounding the supporting facilities to be sweet enough.

This is actually a lot of ways, such as: the content of the article can be added to some online consulting, the latest product display. This is a medical site, mainly to do epilepsy this disease. In the article page of the website, we have joined a hospital notice to show the number of appointments in the hospital and the doctors to be examined. Below the content of the article we added a warm hint. The right side of the patient to join the relevant information. In fact, these are very easy to achieve, you only need to put your business other real information integration into the site to be able to. This will make people feel very intimate, but also make your site appear more authoritative, more authentic. Fully interacting with the user will allow more visitors to trust you.

Five, in-station marketing and outbound marketing to be carried out at the same time.

In-station marketing Needless to say, the first is to do a good job in the chain, followed by the user experience and the content of the article more than a few kung fu. As for the outside part of the station, you can choose the higher weight, business-to-business classification information station to publish more product information. Do a good job of the product outside the station word of mouth, and then in the Forum blog to add a lot of high-quality outside the chain. As for the Baidu aspect, actually completes the Baidu Encyclopedia, the Library, knows, the space these, not only can make your website to obtain the higher weight, moreover the information which publishes here will be more willing to believe when the user searches. Of course, Baidu's products will not be very good to do. But there are still a lot of ways and vulnerabilities to exploit. Next time I write a special article about how to do in the Baidu product promotion articles.

Although a few, but each is very important, do the above five you do not have to fear no conversion rate, no customers. Website optimization to the end will eventually be to the marketing part of the advance, do a good job marketing is not only a strategy more is the grasp of the details. Details determine success or failure. This article from Guangzhou Epilepsy Hospital http://www.zhiliaodianxian.net starting to A5, reproduced please keep this link.