SEOER Website Analysis Report

Source: Internet
Author: User
Keywords Web Analytics

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SEO work In addition to the release of the chain, the content of the collection, the most often do should be research and analysis. Analysis of the site for each time period of traffic, IP, PV, Web log, outside the chain release, and so on. As an excellent seoer, not only to analyze their own website, but also to learn to analyze the other people's website, so as to be able to more clearly understand the advantages of their site and deficiencies. "Know the other side can be victorious." It is not unreasonable to have this sentence spread through the ages.

What is the specific analysis? Site included, the chain situation, site layout, site structure, keywords, website content quality, etc., we through a comprehensive analysis of basic can get a data, do good we can learn, do not good we can pay attention to their own site there is no such situation, the following into our topic.

First, the user experience, can not be SEO and SEO

Seoer to pay attention to one thing, we do seo, can not SEO and go to SEO. That's a mouthful, in fact, the truth is very simple, to do SEO at the same time to save the user experience, personally feel that the user experience is more important than SEO, the Web page beautiful degree to do a good job directly affect the user's first feeling, the art of doing good looks will make people feel very comfortable, users have the possibility A good SEO often pays attention to the user's experience, will find a reasonable balance point in the optimization and the experience.

Second, the website SEO Comprehensive data analysis

SEO optimization of the usual site is very concerned about several indicators, that is the PR value, snapshot update, the relevant domain and included quantity, the number and quality of the chain, as well as the classification catalogue, keyword ranking and so on, if the higher the value of these indicators, then the weight of the site is higher even if the site is down the right, the time to restore the site is not the same, For example, SEO Research Center and 51 recruitment network two sites are also down the right. Research center of the site to do a new content, a few days to save up, 51 Job network may have no room to roll over.

1, PR value, Google PR value, the most direct weight performance. A PR5 station gives you a single chain may be more weight than 10 PR4 sites.

2, snapshot update date, snapshot update speed of the site, indicating that the search engine for this station of high degree of concern. Often crawling this site, the site of the new online data may be able to do seconds.

3, related fields and included, here to explain Baidu related domain "domain:" the command query out of the data is the relevant domain, this data is all with the URL of the data site all listed, rather than all the valid links listed. A site contains more, from the side of the SEO to do the better, but only the amount and can not explain the problem, such as a site contains 100,000 pages, but his total page has tens of millions that is simply too bad. A bit exaggerated, but very direct description of the total amount of information on other people's website is not known, light to see the site can not be defined SEO advantages and disadvantages.

4, outside the chain, generally we think the more the more the more the better, this may be true, but the chain not only to have quantity more to have quality, for example, PR5 station to give you a link, this weight value and a new station to compare it? It's not at all a height at all.

5, keyword ranking, look at the site keyword ranking, there is a point and you explain, in the keywords appears not necessarily is the main keyword, title on the emergence of the site is more accurate keywords. Keyword ranking the more forward, generally speaking site SEO do the better. General to check the site's keywords, are the site's target keyword rankings, and others of the long tail word ranking how? can not be very accurate to find data, perhaps the target keyword ranking is not how the site, long tail do very good, the site traffic can do very well, so you have to consider a site's overall ranking situation, And this data is very difficult to know.

Iii. internal analysis of the website

Internal analysis includes whether the internal structure of the robots.txt site is reasonable, the internal chain is set up, whether there are 404 error pages and so on. View Source code: Right click on the Site page blank, view the source code of the page, you can see the code of the page. Through the source can see how the page layout and a number of various tags, JS use is reasonable. What are the code analysis?

1, whether the source code is concise enough, whether it is too long and correct robot.txt.

2, whether the use of div+css,div+css to make the code more concise, reasonable label use more conducive to crawling and crawling search; but too many div nesting is not conducive to the crawling of search engine robots;

3, the structure of the head of the HTML is optimized, mainly reflected in the title (title), descriptive book is reasonable, the title to highlight the theme of both key words can not be stacked, describe whether to do nature;

4, the Use of Web page JS, JS Search can not crawl, not a lot of use, but reasonable use of JS can reduce the size of the Web page source;

5, the use of the URL is reasonable, URL parameters are too long, too complex. Whether to use good rel= "nofollow". This article is published by Http://www.dy990.com Network, reprint please keep the link, thank you!

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