SEOmoz: Test the touchstone of professional SEO question answer

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Rand, from SEOmoz, gave his answer after proposing 10 questions to test professional SEO, and then we'll look at the answers from Rand and compare it to your own imagination.

1, which is more likely to a web search engine rankings have a positive impact? Why? 10 links from one site, or 1 links from 10 different sites?

With all other conditions the same, the diversity of higher rankings and linked domain names seems to be strongly linked. So getting 10 links from 10 different websites should have a greater advantage. My point is that Google rewards this diversity of links because a variety of site links can also herald a wide range of popularity and importance as well as more references than a single site, which may be associated with a linked site. It is more difficult for the external chain personnel and enterprise to obtain the high quality website link than to get a single website link.

2. Explain the following nouns and describe how the search engine treats them? 301, 302, rel=canonical, meta-refresh

301 redirect tells the viewer and the search engine that this page has been permanently transferred to a new URL. The 302 redirect is just a temporary redirect that may continue to change or return to its original appearance. Search engines like Google Bing, when parsing 301 redirects, deliver link values and ranking dimensions to the target page from the 301 redirected URL. 302 redirection does not always receive the same care (although there are exceptions), it is likely that the original URL and description will appear in the search results after 302 redirects.

The canonical tag is a recommendation to the search engine for a "link rel" style on the head of the page that indicates the "original" or "standard" version of the page's content. The goal is to tell the search engine which URL is appropriate for indexing when multiple pages contain the same or similar content.

Meta-Refresh is an instruction in the head of a Web page document, indicating that the browser will jump to a new place (or reload) after a certain time. Search engines seem to take all the short meta refreshes (long seconds) as permanent redirects, passing link values and ranking dimensions to the target page (they also claim a 0 second delay in Meta Refresh 100%). A time-long meta refresh may be indexed correctly.

3. How does meta-robots ' tagging affect search engine crawlers crawl, index and display Web pages?

Meta-robots tags can be used to specify whether a Web page is included in the search engine's public metrics (shown in the results), whether the link on the page is follow or nofollow, and the display summary (remove the description summary or exclude the title and description of the Open Directory site such as the Yahoo directory). This tag can also be used to prevent cached versions in search results.

4, in the following countries: The United States, Britain, Russia, China, who is the TOP2 search engine (such as market share)?

In the United States, the two major search engines are either google&bing or Google&youtube (although the latter has been owned by Google, it can be considered a single entity.) YouTube is a dedicated video content site that may not be counted, which is also a fact. This is often compared to Twitter's search, where some of the search comes from APIs. In the UK this is roughly the same as in the United States. In China is Baidu, Google ranked second. Yandex in Russia is the first, Google second (by the way Yandex's English search results are pretty good)

5. List at least 3 factors that affect local information ranking of Google local merchant/maps map/place

The answers are reasonable in the following cases ——— registered, authenticated Google Local information, listed the consistency and exposure of entries, the evaluation and rating of users from local Google information, proximity to the center of gravity and matching phone numbers and addresses, and the prestige of Google's local information resources (such as Yelp, Citysearch, Urbanspoon, Dexknows etc.), merchant name/name/domain name

6, (in addition to get direct link from the social web site value of the Internet media marketing of those aspects of search engine rankings have a positive impact?)

Social media marketing is a kind of marketing and brand awareness, which can bring various benefits to the search rankings. The most obvious and direct is the potential to create links and references to Web sites and Web pages will also accumulate traffic and attract social media attention. Another powerful effect is that both Google and Bing have integrated tweet results into search results (Bing has been integrated with Facebook). Google also has some contacts, often through Gmail and other services to integrate into the "result of my social circle" may also bring social media results to the first page otherwise will not appear. There are also indications that Google tweets are, to some extent, treated as links that may directly affect rankings, especially when query requests call the QDF algorithm. Finally, the brand association and mention degree will also be mined from social media resources for brand entities and collaborative algorithms to help check whether a website or Web page is more "important" and more "popular" on specific keywords.

7, on a page marked out 5 tags or position can be placed keyword on search engine rankings have a positive impact?

Any of the following factors may be a reasonable answer: title, domain name, subdomain, URL string, BODY element, alt tag, Bold/strong label (references:perfecting KW targeting + on-page optimization, correlation of google/bing rankings, explaining Google ' s algorithm w/math)

8. Describe the distribution of search query requirements and what are called fat head fat heads and long tail?

There are 1 billion searches performed every week, but most searches (~70%) are query words or phrases that are queried less than 10 times a month. The distribution of this query demand is shown on the chart as a strip called the "Long Tail" (created by Chris Andersen from Wired magazine). At the head of this curve, the query request is called Fat Head fat heads every month in hundreds of thousands of times.

9. List 6 tools or resources that can be displayed to link to external links on a Web page

The following resources are available for this data: Google Webmaster tools, bing Webmaster tools, Google's link command (although not the quality), Yahoo site Explorer, Yahoo's link command (only when not using Bing search), SEOmoz Linkscape, Majestic Seo,blekko, Exalead, Google Blog Search, Alexa or the site's own analysis and log.

(Note: Although there are also SEO this piece and other tools can be queried, as far as I know is basically using the above tools or resources.) )

10, there are ways to search engine crawl and index page proportion has a positive impact?

There are a number of potential ways to answer this question, and experienced SEO have their own judgment to give the answer, but there are obvious and reasonable answers:

A reduce the number of pages with low quality, low value, low original content

b to add a validation XML sitemap and submit it to the search engine

C Provide RSS subscriptions for frequently updated content and use Ping services to alert search engine updates

D reduce the depth of the page from the site click to reach

e eliminate confusing navigation and web site structure such as a large number of paging, a large number of faceted navigation multidimensional navigation (update: Alerts from the Xbox, related content http://www.shupianhui.com/?p=183), Different types of classification and organizational structure

(f) Reduction or removal of duplicate content (can be resolved by rel=canonical tag)

G Get more links (or tweets, etc.) to the Web page for spiders to crawl and collect.

Source: http://www.gnbase.com/thread-229-1.html

Writer: Light Years forum Moderator Zhipeng

Source: Http://www.seomoz.org/blog/answers-to-the-seo-professionals-litmus-test