Seo:url optimization of the 10 big tips URL the shorter the better

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For search engine optimization (SEO), the layout and presentation of page URLs is one of the important factors that affect the ranking and index rate of the site. For search engines, URLs are the portals where they find a Web page, and the quality of URLs directly affects the index and understanding of a Web site. For the user, the URL is displayed directly in the search results, thus affecting the people's click Intention. Therefore, a good URL structure, whether for search engines, or users, have a very important role. In this article, we will explore the SEO techniques for URL optimization, but also want to remind you that for an existing site, URL changes need to be cautious. URL changes will involve the original URL weight transfer and so on, so unless in the last resort, try not to change the existing URL. But if you're planning a new website or generating new pages, let's explore how to get a perfect URL.

1. The shorter the URL the better

Both search engines and viewers like short URLs. The level of the URL should not be too much, try to control within 4. Although the search engine will still crawl the four level after the page, but the weight of the page will be greatly reduced.

For example, Huawei Chinese website "Mobile Broadband" (http://www.huawei.com/cn/core_network/internet_mobility

_SOLUTIONS.DO) page has the weight of PageRank 5, and the "mobile broadband solution" at the level below it (http://www.huawei.com/cn/core_network/internet_mobility

_solutions/internet_mobility_solution.do) page does not have PageRank. Relatively short URLs will also help search engines crawl pages and assign higher weights. Therefore, the URL of the page should try to eliminate unnecessary levels and keywords.

For the user, a short URL is more conducive to delivery, and when the URL appears in search results, a short URL is easier to click than a long URL. According to MarketingSherpa's report, in search engine results, a shorter URL can be twice times more than the longer URL click-through.

2. URL should contain keywords

If we compare a Web page to a Word document, the URL is the same as the file name of the document. It's the first signal we've been exposed to before we open this document. For search engines, the content of URLs is one of the important signals to send them a Web page content. For users, a more interesting URL is also an important element that affects their click intent. For example, Jingdong Mall's mobile phone page URL is: http://www.360buy.com/products/652-653-655-0-0-0-0-0-0-0-1-1-1.html. Whether the browser, or search engine, when the URL can not be very good understanding of the content of this page, if changed to Http://www.360buy.com/products/mobile-phone will be more meaningful.

keyword in the application of the URL, especially important for English site, a URL should try to contain the relevant keywords and this page. But also not too much, 3-5 keywords more appropriate, if too many will have the suspicion of cheating. Pinyin is usually recommended for Chinese web pages, but if some words are too long, you can use English instead. Although Google and Baidu can identify a certain degree of Chinese URL, but in some browsers will still appear in the form of code. For example, "http://www.cheku.cn/category/Filter/Oil Filter" This page, in Firefox display Normal, and in IE7, sometimes to http://www.cheku.cn/category/%E6%BB%A4 The form of%e6%b8%85%e5%99%a8/%e6%9c%ba%e6%b2%b9%e6%bb%a4%e6%b8%85%e5%99%a8 appears to be very messy, so at this stage, it is advisable to avoid using Chinese URLs as much as possible.

3. Remove session ID from URL

You should avoid including the session ID in the URL. Search engines typically crawl pages with session IDs because they think that a page with a sessions ID might be a replicated version of another page.

4. Reduce the number of variables and parameters in the URL

If your URLs are dynamic URLs, such as http://www.redbaby.com.cn/Product/Product_List.aspx?Site=01&BranchID=1&DepartmentID=2, you should minimize the number of parameters. It is best to control the number of parameters within 2 to 3, the URL with too many parameters is not conducive to search engine crawling, but also not conducive to user clicks.

5. Use "-" Split keywords

Many websites use the underscore "_" in the URL to split the word, but for the search engine, "_" is a hyphen, not a separator. So we should try to use the middle line "-" to separate the words. If http://www.huawei.com/core_network/internet_mobility_solutions.do should be changed to http://www.huawei.com/core-network/ Internet-mobility-solutions.do more suitable.

6. Unified Case

It is best to use uniform uppercase and lowercase characters in the URL, all lower case best. Sometimes the case of different URLs is treated as 2 different pages, resulting in confusion or weight separation.

7. The keyword in the filename is more than the directory

The keywords that appear in the file name are more important than those appearing in the table of contents. For example, an E-commerce site mobile phone classification page can be www.example.com/category/shou-ji/index.html, but the better URL is: www.example.com/category/shou-ji.html.

8. Static of dynamic URL

Although today's search engines can completely crawl dynamic URLs, it is more appropriate to include keywords, a moderate length of static URLs. When the conditions are appropriate, such as the release of a new Web site or a new page, or should try to contain many parameters of the dynamic URL, according to the above URL optimization rules for static rewrite. Of course, URL rewriting is a relatively complex process, in the implementation process should try to avoid errors, so as not to create more adverse circumstances.

9. The unification of domain name URL

A website should have only one domain name entry, such as www.example.com or example.com. In search engine view, www.example.com and example.com are 2 different domain names. A web site should not exist at the same time in these 2 domain names, but should be implemented from one domain to another jump. If open example.com should be 301 jump to www.example.com address.

301 Jump to URL

We mentioned at the outset that, unless last resort, try not to change the URL of an existing page. However, if you make changes, be sure to make a 301 jump from the old URL to the new URL. 301 Jump is a permanent address change, will tell the search engine to transfer the weight of the old URL to the new URL, so as to avoid the change in the URL caused by the loss of weight. But usually the shift in weight takes a certain amount of time, sometimes for months.

Original: http://column.iresearch.cn/u/allen_qu/archives/2011/328690.shtml