September Group buying market growth stalled 400 group buying net closed

Shenzhen Evening News reporter Lu Shu reported that the September group purchase site "Collapse Tide" has been the beginning, according to the domestic largest shopping search one Amoy network monitoring data show: September at least more than 400 small and medium-sized group buying site for various reasons for revision or closure; In the first half of the large-scale "burning money", even if group buying "big guy" are now not optimistic,　　After Gaobong, happy group, including litters Group, group Treasure NET and other sites have begun large-scale "optimization" company structure, the number of layoffs more than 50%. 400 buy Net month no movement through the data can be found in the September Group purchase site in the performance of the update is not optimistic, only 38% of the group purchase site can keep a week to update the merchandise. More than 54% of the sites in 30 days have had a product update action. It is noteworthy that in a Amoy currently included in the group purchase site, at least more than 8% of the group purchase site within the month of the goods did not update, the current total group buy more than 5,000 sites, that is, in September at least 400 group buying site is undergoing major adjustments, has stopped updating,　　The website has been revised or closed.　　According to the three-party group buying navigation site network statistics, in September, domestic group purchase site closure of up to 419, as at the end of September 2011, the country has 1027 group buying sites in the fierce competition to close, quit the group buying market, the Chinese group buying industry has begun to shuffle. Big web sites trapped in financial difficulties from the third party media monitoring company data shows that from July onwards, like "burning Money" of domestic group buying sites began to stop advertising. The entire group buying industry's advertising amount from July's more than 160 million directly to below 100 million, into August, the group purchase website Media Advertising in about 60 million, again innovation bottom point.　　According to industry sources, at present in the top ten group buying sites, at least 80% have stopped the television, outdoor, building and other media advertising program. Following the previous high net, happy group purchase burst out of large-scale layoffs, September, including the Litters Regiment, the group Treasure NET and other sites have begun to undertake large-scale "optimization" action.　　Group Treasure net was exposed to layoffs more than 50%, and the litters regiment of layoffs or as high as 70%, only Shandong area Heze, Liaocheng, Zaozhuang and other 7 city stations were abolished. Small and medium-sized group purchase site from the overall trading volume, the September group purchase site overall turnover and August basically flat, the physical commodity group and Life Service Regiment total turnover of about 1.9 billion.　　But in terms of growth rate, the August group buying industry growth rate has created a new low of 1.05%, but the September market transaction growth rate of only 0.3%, which shows that the current Chinese group buying market growth trend in September has been completely stagnant. Analysis that, from September Group purchase industry market performance, October after the situation or more serious purchase market, "11" Golden Week for group buying industry is the off-season, do not rule out a number of group buying site in October in advance ushered in the "winter", from the market trend, 10Monthly group buying industry is likely to have negative growth. Share to:>> more