Serial entrepreneur Hanting: three business goals different

"No challenge. Not a bit of a challenge. Glancing at the interview outline on the coffee table, hanting quickly lit a brown cigar and touched a round half-inch small flat-head, a sly smile.　　This is a frankly, interesting man, good at gag, like to come from time to time to walk a few lines of the incision, everywhere revealed the businessman's shrewd and sophisticated. It's a real challenge.　　Early March 26, he sounded the Nasdaq's opening bell and sent his own-founded Hanting chain hotel Group to the U.S. stock market. After the Shen and other 4 people jointly founded Ctrip, such as home, this is hanting 10 as the founder of the third time to push the company on the U.S. stock market. "A landmark entrepreneurial hero.　　IDG's Shong on Hanting's evaluation of the United States. "When it's windy and rainy, it's exciting" 2008 a dark Night.　　A financial crisis that is about to sweep across the globe has spread, and the Chinese court's second round of financing has been in trouble. A world-wide investment bank is willing to offer him a whopping $120 million trillion in money, but it is demanding debt financing, "if this winter lasts more than two years, we do not pay, we have to do a low-cost dilution of equity, the company in vain to give others." "Slowing down the shop is also something he doesn't want." At the time of stepping down as CEO, Hanting and home signed a competition ban agreement, two years will not be involved in the same market as home.　　2007 to kill back to the economic hotel of the Han court to come from behind, must maintain an extraordinary pace of development-panic, he believes, is the best time to expand Low-cost. No sleep.　　After daybreak, the dark Eye of the hanting made a decision-not to accept any debt financing. Hanting, who has behaved so calmly on any occasion, quietly uses all the connections and resources to restart the second round of financing. "It was very painful and difficult. One by one, one on the other, one for the other.　　"July 2008, the acquaintance of more than 10 years of shong and Ding-hui venture finally sent the snow in the charcoal-85 million dollar equity investment." In the uncertain two years, Hanting made the Han Dynasty complete the transformation from the start-up company to the specialized management company: A group of management talents, including the incumbent CEO Ta and COO Zhang of the Han court, and the systematic process transformation of the enterprise.　　In the difficult environment, the Chinese court trot, into the Chinese economy chain hotel brand first echelon.　　Flexor counted, 10 3 times, hanting every time and natural disasters: the founder of Ctrip, the internet bubble burst, quite to the business model transformation, such as the family encounter with SARS, a jittery, he insisted, such as home to win the highest rent Shanghai Xujiahui site. The self-proclaimed "one to wind and rain will be excited, a few days calm will feel boring" Jiangsu Nantong people, has never been a gambler. More than 10 years ago, graduated from Shanghai Jiaotong University, in order to a single hukou, Hanting gave up a very promising job, willing to squeeze inMuddling through a small state-owned unit. "The first venture to do Ctrip, it is for the wealth of the dream, the poor boy want to make a big fortune; the second time as a home, close to self-realization, into a new industry; now the Chinese court is for the ideal, in order to have a favorite career. "What do you do with the money?" Go to a faraway place to eat a bowl of noodles, and then take a taxi back. "This is the rural poor children Hanting University and classmate of" developed after "imagination.　　After the money, he fondly remembered the student's time most loves, also really drove the Shanghai to turn, in Pudong a horn to find the fermented dough, the crisp bottom "The big pot Spring" the fried steamed bun. In a blog post titled "Two Hypotheses About life," Hanting puts out two assumptions about how you will decide your life if you have only 3 or 3 months left, or 150 years to live. "The 3-or 3-month hypothesis tells us what we should do in life, and the 150-year hypothesis tells us what we shouldn't do in life," he said. "[Page]" This will be my exclamation. "Since 2005, China's economic hotel industry has ignited a frenzy of investment, 7-day chain, motel 168, Greentree Inn, 8, a year to open a new hundreds of stores at the speed of Crazy Horse enclosure, a time of the warlords and up.　　Compared to such as home, 7 days chain, Jinjiang Star, Han court's core competitiveness is what?　　In the hanting model, the Han court's core customers are 200 to 300 dollars a day to travel reimbursement of business people, they often with laptops, like to live in the city center and convenient location, the most concerned is "bath, sleep well, good network." "The character of the hanting is a ' good '--in every detail we are always better than our peers." "To worship Steve Jobs's hanting from the user experience point of view, the attention to detail to achieve a maximum: the bedside set up a broadband access, guests can nest in the quilt in winter notebook computer; In view of the business people's cervical vertebra problem, designed" a side of buckwheat, a sponge "double-sided Pillow　　, the most proud of the application of the Patent Han court bathroom-shower room and toilet to share a door, cancel partition, look chic and transparent, and balance spent on transparent bathroom cost ...　　In the most lack of user loyalty of the Economy Hotel market, Han court to cultivate their loyal customers: the introduction of the industry may be the most favorable member reward system, the first in the country to launch the "No Stay Away" service; Special designed membership card can be brushed into a card, including door cards, shopping, ladder ban, etc. For years, he and his executives traveled through the American coast, Europe and Japan to examine the various forms of hotel chains. More than 100 nights a year, hanting is spent in a strange bed in a city. Han court internal set up Golden Award, if a sweeping aunt came up with an idea to save the company 5 million yuan, she can get 50,000 yuan of bonuses.　　The "ban" design of the Chinese court door card comes from "golden". Hanting felt himself standing in aGold.　　In the booming consumer market, "clinging to the deadly needs of consumers, satisfying them at the right cost, earning scale," coupled with a bit of luck, is the only secret to the success of his continuous venture. As a student, hanting is a restless person who likes to Clark from an entrepreneurial madman in the United States. This time, he wanted to take Han court as a long-term career.　　He has a firm grasp of the Han court's controlling power, and after the IPO, he still has more than 50% of the board's voting rights. "A lot of people ask, hanting, when are you going to start your fourth business?" I said no. If it takes me 10 years to make hanting the best hotel group in the world, I might as well do something else. It now seems that the process of 10 is not enough. "For me, to the Han Dynasty, I will draw an exclamation mark as the culmination of my life's career and life, and put my creativity through this exclamation point." "I think if God gave me a little more time to live for another 50 years, I would certainly have created a lot of companies," he said. I'm sure I can.　　[Page] 4 men and Fortune codes This is a wealth story of the people of Nantong and 3 Shanghai. 10 years later, the 4 men have been successful billionaires: as a partner of Sequoia Capital China, Shen is China's "investment Godfather", once again to send Chinese enterprises to the international capital market; Hanting founded the Han court chain, the realization of their third venture; Veteran fan continued to take charge of Ctrip;　　Prodigy "Liang Jianzhang, back to the United States to study, rest. 1999, "Do a little business" hanting and friends Liang Jianzhang drink together, two people discuss also get a travel website do. Subsequently, Liang Jianzhang found on behalf of Deutsche Bank around the "investment money" Shen, hanting Ruanmoyingpao pulled the state-owned hotel manager fan.　　4 Alumni from the beginning of the contract spirit, clear their respective shares, according to their experience set the personnel structure.　　This is almost a "perfect" combination: To do private enterprises from the hanting have passion, keen to open up; from Wall Street shen good at financing, engage in IT consulting Liang Jianzhang Rational, good grasp of the system, long-term vision, the fan of state-owned enterprises are good at operating, all aspects of the relationship are well balanced. At the start of the venture, Hanting assumed the most responsibility-until the second round of 4.5 million dollars, and 3 others had not really "gone overboard".　　Six months later, when Ctrip found the "hotel booking, booking tickets," The profit model, 4 people's position took place the first delicate adjustment: hanting by the CEO of the joint CEO, until the president, good at internal fine management Liang Jianzhang as the only CEO. In the hotel reservation, Liang Jianzhang found that a hotel room between 200-300 dollars is very much in the market for business travelers. In his proposal, Ctrip and the First Brigade 2002 to jointly invest in cheap hotels such as home fast. 4 people in the recognized entrepreneurial master hanting was sent to play Jiangshan. For two years, Hanting lived in a basement in Beijing and enduredBeijing and Shanghai opened 38 hotels.　　At this time, such as the board of directors "please go" hanting, the former vice president of Jian become their ideal CEO. Shen has openly talked about, please go hanting is "like home do the most right thing." "He can start as a home, but when the home development to a peak, the need from 20, 30 to expand to 200, we need to have a knowledge of the chain of professional managers to dominate the enterprise." "Zhu Ying Stone in the first team: such as home and Ctrip said: from the founder Ctrip to such as home, Liang, Shen, season, fan of the 4 team is the most complex in China's new enterprises, job changes and the most handover, but is the most smooth transition, the least hearsay. "They have set an example of an efficient team for Chinese companies, and they have won a winning outcome," he said. "There must have been contradictions between us, but they are all technical conflicts, after all, our values, personalities and strengths are different." When Ctrip, such as home success, in addition to luck, is because we 4 different people.　　"With the hanting of their own business, it will be very emotional to miss the original 4 hands together to stride over the ridge of the day." 40 perplexed. 10 of experience, let Hanting sincerely believe that they "become a better person."　　In the eyes of his men, this "impatient, demanding detail" boss became more patient and tolerant than in the past. Referring to his brothers ' "lack of ability to drive a big business," It was the Nanpeng, the South goose they flatter me, not the criticism. Hanting hehe smiled, deftly reversed the situation. "It turns out that I'm a very good entrepreneur, and Ctrip doesn't do more than I do, does it?" In order to prove that a person's evaluation is wrong, to catch a lifetime to prove that there is no need? To maximize the full use of their own characteristics, this life has been wonderful. ”