Serial entrepreneur Wang: The start of the group buying industry is fierce enough to calm

Wang, "American Regiment" and "Rice no" two different styles of products leader, now China's hottest continuous entrepreneurs and large internet companies outside the most influential product managers, not one. is also the Beijing Internet pioneering circle 30 years old this wave person's one elder brother, the group buying industry competition is so chaotic, the industry is not an exception bullish Wang, appraisal is-"strong enough, calm enough".

People who are unfamiliar with him occasionally hear his deeds and feel arrogant, and those who know him silently await his next unexpected act. He talked about the most impressive cars, and immediately spoke with the Tesla electric cars created by the Silicon Valley maverick Musk.

But like so many conversations, he's really trying to fit in with you, instinctively, without the usual logic. In his opinion, Tesla moved him first not to mention the car's performance, shape, but its product positioning: Silicon Valley's innovative entrepreneurial community. Wang is right, he thinks BYD's route is wrong, and Musk's route is correct, the market has proved. Tesla, whose share price is still rising, has the chance to get more people to use electric cars;

Tesla first was founder Musk's favorite product, the co-founder of PayPal, who made the most money from PayPal's sale to ebay. He makes Tesla is to make his own satisfied with the electric sports car, and he just find the first 100 and he has the same preference Silicon Valley entrepreneur, can let Tesla survive, it turns out he did, and not only that. He also created a manned spacecraft company, Space X, which has sent a number of Silicon Valley bosses to the skies and won a NASA tens of millions of dollar order.

Wang that, a product design how correct, fundamentally and it to what kind of target market, user group and design the most relevant, choose the wrong market products, there is a top designer can only be a futile. He admired those who looked so crazy (electric sports cars, spacecraft, ordinary people would not buy, not even consider), but in fact locate the product of the abnormal right (sold to innovative entrepreneurs). New technology products are always first from the geek crowd began to prevail, in fact, also coincide with an ancient business law, new products are always first to have the purchasing power of the adopters.

As the first person to ignite the fire in China, Wang chose the market with only three or four companies with the same ideas and in the execution, and the people of the thousand-World War were unaware of the great power of the business model. Wang Forward-looking, it will be a red sea, and the first to jump in bravely. And when the 2011 electric dealers, group buying website Hot, homogeneous competition is serious, impetuous and chaotic, Wang has maintained a "heart not chaos" beyond the realm, the formation of a unique differentiation of the operating style: the first to introduce no consumption refunds, no advertising on the ground, the reporter to bask in the bank account, the background system, not to enter the three or four-line city; Only half the team size of the competitor.

A series of decisions revealed Wang's product philosophy. He believes that products in the election to the market, it is necessary to create value for consumers, frankly speaking, "inexpensive" products are good products, to give people the feeling of super value. Wang believes that the power of Internet technology and the free market can change the world, and his way of creating products is to use technology to achieve low-cost, efficient, transparent, open, fair market transactions will be affordable, high value to consumers. Therefore, only the best way to advertise is to save money back to consumers-wang-style promotional strategy. He also has a unique view of the material world, believe that the information world and the material world will be unlimited integration, like group buying led by the consumer flow will slowly affect commercial property.

Wang appreciate those that are not fancy, functional and concise design, he believes in less is more. His example, the camera work tip light at the top of the MacBook screen: When the camera is not open, the hint light is not bright, and it is useless, the Apple engineer designed it into a group of perforations that is small to the naked eye, and the camera begins to work, prompting the light to penetrate through the holes, The user only knew there was a light on the tip of them. Perhaps this is the Mercedes-Benz CLS Series of * * * * * * * * * * * * * * * Wang recognition of the reason, its interior light is such an effect, "Do not need time, do not have to disturb, the need for natural appearance, this is a good design," Wang said.