Serial entrepreneurial mode: Find the right demand Subversion mode light assets operation

For entrepreneurs, the results of the establishment of the enterprise is extremely cruel, not life is dead. Someone found "very wet snow and very long slopes", will "snowball" roll bigger, and even landed on Nasdaq, from success to success, but also someone to stumble, several times, but difficult to escape the "dead also suddenly" doom, back to the exit after a sigh, and people never give up, firm ideals, and finally comeback.

Whether it is from success to success or failure to pave the way for success, there is a truth bumpy not broken: the larger the enterprise, the more difficult the entrepreneur, someone hard to carry the death knock continue to move forward, some people simply sell the enterprise, there is a kind of person, always in the business, exit, again, and then quit, the cycle of entrepreneurship busy.

American academics call the last of them "serial entrepreneurs"-their enthusiasm for entrepreneurship is prolonged, but lack of patience, desire to see success immediately, they can focus on a product or service to the extreme, but may not be able to withstand new opportunities temptation, a little; they are perfectionists, But the blood of bigotry and arbitrariness flowed in the bones.

Because there is such a full of contradictions and unity, rationality and paradox of the rendering, entrepreneurial story is vivid and lively, and the spirit of the serial entrepreneur is breathtaking.

"Chobsky"

Does a man's dream or idol in his youth become a guide to his future destiny? Watching the growth paths of Zhou, hanting, Zhidong, Wang and other serial entrepreneurs will find an interesting phenomenon: they all see Apple founder Steve Jobs as a spiritual idol.

3721, Qihoo and 360 founder Zhou, who was in Xi ' an Jiaotong university read a book about jobs, Bill Gates and other people's books, the other side of the computer genius knowledge to change the world's heroic complex to Zhou blood spray Zhang.

And Ctrip, such as the Home Hotel and Hanting Hotel founder Hanting, talked about Steve Jobs's exultant, full of praise: "Have to lament the great jobs." To be able to interpret a business act so artistically, emotionally and crazily, there seems to be no ancients before, and there may not be people behind. ”

Sina River clicks the founder of the Technology, Zhidong, 1986 in Peking University was "Silicon Valley hot" thoroughly shook, he said: "From Apple's success story, I first knew the venture capital, this gave me later career brought a great impact." "Soon, Zhidong joined the" flips "team scattered at various counters in Zhongguancun.

Network, Rice and the United States Network founder Wang, the promotion of a "heterogeneous" book, the book that: business leaders are selected by the Times, entrepreneurship is the era of the fate given to the brave. Gates, Jobs and Bill Choy, for example, were both born in 1955 and later became the founders of Microsoft, Apple and Sun. "There are certain things that will happen," Wang. ”

The common spiritual intersection of the above serial entrepreneurs, to the personality characteristics of jobs to deduce their character, temperament Common is a shortcut. As we all know, Jobs was restless, unconventional, arrogant, paranoid, and fastidious about the details, and he was said to have asked Apple's chief technology officer to shrink the scale of 1/4 millimetres by 1 millimeters. This incredible story, in the chain of entrepreneurs everywhere.

College, the school will have postponed the test suddenly ahead of time, the students are unprepared, complaining, Zhou 祎 lead shouted: "You test, Lao Tze did not test!" After that, I walked out of the classroom. This kind of irregular personality, throughout his always.

Also do not follow the common sense of cards and zhidong. "I used to learn the circuit, and then developed software, and do the network, but also studied the media." The way I think about problems is always extended, without boundaries, and without rules. ”

Of course, personality is only part of the reason for success, for serial entrepreneurs, let them develop "entrepreneurial addiction" also includes management, management and other technical factors, the latter role, often far greater than the former.

Equations that cannot be changed

In the face of the objective law of entrepreneurship, serial entrepreneurs have their own set of equations that cannot be changed.

Wang, for example, has had two unsuccessful startups before starting the campus. First founded the social networking site "A lot of friends", and later founded E-commerce site "wandering map", the results have failed. "The main problem with two failures is not the lack of money but the lack of user demand," Wang said. Entrepreneurship is the need to find some kind of demand for someone. ”

Hanting is precisely the success of customer demand for accurate positioning. The Chinese court will focus on the core users in the daily 200-300 travel reimbursement amount of business travelers, this kind of people like to live in the city center of convenient transportation, to "good bath, sleep well, good net" very much value, hanting is based on this as the basis for positioning Hotel business model.

has been founded Chinaren, the Ning of the Air network, has begun his third venture--well khon search. In his view, entrepreneurial model is divided into two kinds: one is higher, faster and stronger, in the original area to do better, the other is to create new patterns and rules of the game.

The operation of light assets is another major reason for the realization of serial entrepreneurship. They are keen on the internet, mass consumption, media and other fields, because of these industries, the threshold of entrepreneurship is low, the dependence on capital is low, the start is less difficult, so that their desire for the venture is not as urgent as the outside imagination.

In the 2008 financial crisis, Hanting, a second round of Chinese-court financing was in trouble, and an investment bank was willing to provide 120 million of billions of dollars in debt financing, but the conditions were extremely harsh. "If this winter lasts more than two years, we have no money to do, we have to do a low-cost dilution of equity, the company in vain to give others." "Hanting is very clear about the consequences of lack of funds, but in the end he still chose to refuse."