Service description of a Hong Kong SEM company

Source: Internet
Author: User

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Our work-seo Strategy summary

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Competitiveness Analysis
Find the main search engine, such as Google, Yahoo!, MSN's main competitor's website.
Research competitive googleadwords advertising.
Look at the original code of a highly ranked competitor.
Review the popularity of the import link.
Read blogs and related news.

Keyword Research
Use competitor's original code to develop the main keyword list.
Use keyword research tools: WordTracker, Overture hint tool.
Use Googleadwords and overture to estimate the financial budget and the Pay-per-click Fee (CPC) for competitive keywords.


Website improvement
Make site improvements based on competitor and keyword research.
* Review the site structure to ensure that the site is simple and conducive to marketing.
Make sure the website text is profit-driven and has duplicate action tips.

Search Engine Optimization (SEO)
Use the first keyword string as the basis for Search engine optimization (SEO).

MetaTags
Create and install change labels for each related key word string.
Title tag, description label, keyword tag.
Install labels on all Web pages.

SEO Unique Web page
Redo existing Web site pages to make sure they match the finder.
Add keyword text, text label, alt tag, keyword hyperlink, etc.
Add New and SEO-compatible pages:
Pages with content rich in keywords
Link Web page
Sitemap: HTML version and XML version for Google.


Links to promotional activities
Establish link pages for related and non-competitive companies: at least 25 links.
Send an email asking to import the link.

Finder Login
Manually login the site to the main finder: Google, Yahoo (Yahoo!), MSN, Baidu, 163, Love Q (IAsk).

Continue to log on to the small site directory and related sites.

Monthly Report
Generate a search Engine ranking report.
Generate Import Link report.
Review website browsing statistics: Unique visitors, to the highest ranking of URLs.
Determine the success rate of website sales.

Further action
Adjust website, keyword promotion and marketing strategy when necessary.

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