"Service group Buy to shop experience bad" most complaints

"Service group Buy to shop experience bad" most complaints

Group Purchase Navigation Website "Regiment 800" released yesterday, "2011 China Group Purchase user Complaints Statistics Report", last year, "group 800" consumer group buy complaints platform received 11812 complaints, has resolved the complaint has 6703, the complaint has not resolved the rate of 43.3%, compared to last year 40.9% The data does not fall back.

The report showed that last year's group buying complaints involved 653 group buying sites, of which 13 first-line group buying site Total was 5,202 complaints, accounting for 44% of the total number of complaints, of which 3698 of the complaints have been resolved, the resolution rate is 71%, higher than the average level of the entire industry 56.7%. However, compared with 2010, the overall rate of settlement of complaints have declined in 2010, the complaint resolution rate of various well-known group purchase site is about 85.2%, the average level of the industry complaint resolution rate is 59.1%.

74% of last year's group buying complaints came from local service groups. From the specific types of complaints can be found, there are 44% focus on "service groups to shop experience poor", 26% for the "kind of group buy delay delivery" (see annex). This objectively revealed that the current group buying mode of "soft rib" group buying site does not directly provide local services, resulting in consumers to shop in the experience of this link is difficult to restrain; Most group buying stations do not have the strength of the consumer power website input, the lack of proprietary warehousing logistics system and improve management mechanism, So even in advance of the kind of sample purchase samples have done quality audits, can not control the supplier directly to consumers of the quality of goods and commitment to delivery time.

(Li Bin)