Set up a business website, main large supermarket whole category goods

Imagine: the establishment of a business website, main large-scale supermarket whole category goods, the price is lower than the supermarket led, freight 3 yuan, full 89 yuan free shipping. In the same city population populated areas, about 5000 households per unit, each unit to recruit a start-up partner, the partner responsible for the unit promotion, distribution, maintenance, after-sale. The partner is the only distributor that the unit customer touches, and the partner is the key to achieving the ultimate experience.

As long as the partner is responsible for the regional performance, all proceeds are related to the partners, each net increase a new customer, the partner has 20 yuan promotion fee. Every day before 15 o'clock orders, centralized distribution to the partners, partners every day 18-21 points door-to-door, each order 3 yuan distribution fee.

So the premise of the retail O2O how to find a breakthrough in the experience, for customers to bring moving and emotional maintenance? There are three skills:

1, the first delivery of the ultimate experience

Customer first distribution after shopping is the most important contact to achieve the ultimate experience. First of all, the goods are transparent plastic box, customer order merchandise neatly placed in the box, plastic boxes on the printed web platform advertising and proper preservation of plastic boxes will be recycled instructions. Traditional electric dealer packaging cost is high, this project main supermarket commodity is the high shopping frequency commodity, the order is direct to the partner from the Storehouse, the partner sends to the customer, uses the plastic boxed order commodity which needs to recycle, not only the cost is low easy to transport, moreover the experience is good. There is a certain value of plastic box in the customer's home, the next time when shopping, recycling, which itself will remind customers to do the next shopping, if the customer did not shop again, the partner to recycle plastic box can also ask the reason, once again to win customers.

Door-to-door delivery, to be warm and polite, first softly knocking at the door or telephone contact customers, must require delivery to households, can not let customers downstairs to take the initiative to open the packaging inventory goods, Recheret.

If the customer bought some special goods, can be around the goods to talk about some of the attention, such as telling customers to eat 7 dates the best day, can increase the appetite of spleen and stomach, but eat more will inflate, hot and humid heavy people unfit to eat. This type of service needs to be sorted out special items attention forms, targeted training partners.

can also be for customers to buy goods to send some low-value items, such as customers buy chicken claw, such as snacks, then can be an additional disposable gloves, so that customers feel valued, more than customer expectations, in order to impress customers in mind.

In the first contact with the customer, brief introduction of site selling points, such as preferential zones, heavy goods door-to-door, the next period of promotional activities, such as merchandise, deepen the impression of customers, if there is a suitable opportunity to understand the structure of customer family, such as the elderly, children, pregnant women's families, for their needs to send some extra coupons, Have the opportunity to ask customer comments, record on the spot, set up feedback mechanism to return customers.

When you leave, think about what the customer needs to help, if you are not satisfied with the goods should do, ask if you need help with garbage bags downstairs, if the atmosphere is harmonious, can add customer micro-letter, through the circle of friends deepen contact with customers.

2, the promotion of interest to try Shopping

Traditional distributor is responsible for distribution work, the partner of this project should be responsible for promotion, the promotion form mainly to the community leaflets, banners, temporary cabinets show mainly. The aim is to generate interest and to create an attempt at shopping.

Category complete, affordable, the fastest 3-hour delivery is the basis of advertising selling points, the first time to buy some new exotic gifts, or to send coupons, or discount code 0.1 yuan to buy coke and other means can promote customers to try shopping. can also set up preferential zones, commitment to a minimum of 200 kinds of goods per day breaking price sales, the preferential zone as a knife weapon propaganda.

Promotion can also start from the user pain point, such as oil, rice, drinks and other heavy weights to the supermarket to buy very hard, online shopping is not only quick and easy, the price is also more affordable. Many middle-aged and elderly people want to buy online, but will not online shopping, partners can provide door-to-door network shopping services, 15 minutes to teach a network of buyers, 20 yuan to promote income, and develop a loyal customer, which is very cost-effective for partners.

Promotion can also from the emotional point of view, such as writing a "letter to the customer", write the basic situation of the partner, sincerely put forward hope for customer service, touch the emotional relationship between people, inspire customers with curiosity and help the mentality of the first time to try shopping. can also be responsible for the actual situation of the region in good faith to remind customers, such as the water supply and blackout notice, the city's recent interesting activities, should be aware of the season, selected jokes and other customer needs of information printed in the leaflets, and finally put forward online shopping attempt to expect, to obtain customer goodwill curiosity,

Most customers need several promotion before they try to shop, in short, the main task of partners is to promote, with different themes of flyer banners repeatedly inspire customers curiosity and interest, to reach the customer landing site to try shopping.

3. Transform Customer Relationship

The business model is the ultimate experience base, the promotion of the previous 2nd to lead customers to try shopping, the 1th distribution so that customers feel valued, more than expected, in the distribution after the 1th mention of the technical method, in combination with goods complete, affordable, fast delivery and other competitiveness, the whole combination of boxing can turn customers into loyal customers.

The site provides data reports to partners on a regular basis to distinguish between High-value customers, which customers have development potential, and which are lost customers. and provide the corresponding coupons or gifts to partners, in order to maintain high value customers, potential customer value, pull back the loss of customers.

Partners through the promotion, distribution, after-sale, micro-letter and other means of continuous contact with customers, strengthen the emotional contact with customers, the relationship into emotional relationships, customers have shopping needs when the first time to think of partners, consciously do not shop on the website sorry partner friends. and shopping website beginning stage main supermarket commodity also just cut-in point, gradually add home appliance, digital, department store, building materials and so on almost any commodity. Can even join the home economics, unlock, driving school and other services sector. In short, unlimited site space, as long as there are loyal customers, can operate any goods and many services. The ultimate goal of the partner is to turn the emotional link with the customer into a shopping behavior, which basically monopolies more than 90% of the shopping needs of the customer family.

The ultimate experience, the partner system and so on are based on the business model, the traditional electrical business can not achieve the ultimate experience described above, this is a set of systems and not just skills. Because the electricity warehouse and the partner are in the same city area, and main supermarket commodity and has the price advantage, can save the promotion, the packing, the distribution cost, can realize the price than the supermarket low led goal, and achieves the extreme shopping experience, forms the virtuous cycle, finally establishes the electric business Warehouse + Partner dot COM + electric business Platform's Super Channel network.