Seven cases of counting micro-blogging prizes

Nowadays, micro-blog is popular, micro-blog marketing has become a hot concept, by the brand enterprises and small and medium-sized enterprises sought after. Weibo is a huge group of users, but the biggest headache for companies is how to make their target audience a fan. In the regular content operation at the same time, activities become the best way to gather fans, so the emergence of the award-winning forwarding.

The following is a combination of their own experience and insights, for everyone to take stock of micro-bo seven of the sins forwarded.

1. Jobs ' free spokesperson

Open Sina Official activity page, Ipad,ipad How is the ipad? The top three most popular event prizes are iPhone5. Jobs is known to be laughing underground: This is the most suitable business in the world, not a single advertising fee, large and small enterprises have acted as my free spokesperson. Can micro-activities as long as the Apple family, to reflect the entrepreneurial spirit of innovation?

2. What else is there besides mechanical forwarding?

The award-winning forwarding is limited to the fixed format of Sina's platform, the form is very single. The author looked at several activities, summed up a formula: The award-forwarding =iphone5+ a good word of the Merchant + forwarding and @ fans three friends. Activities of the same, can not reflect the unique brand of tone, interactive single, fans in addition to forwarding the rest or forwarding. Finally, the enterprise will also wonder, forwarding my activities of the crowd, who are they? Is it a cold machine account or a living person?

3. Event-controlled paradise, Zombie powder Heaven

At present the enterprise biggest headache is: does not do the activity does not have the fan, has done the activity all is the zombie powder. Companies hate zombie powder and eventually have to give the ipad to the owner of the zombie powder account. A campaign down, money is spent, the result is a bamboo basket of water empty. The numbers are good-looking, and few of the comments make it unbearable to spit.

4. What does the brand eat?

A gorgeous activity behind the embarrassing brand, in addition to the activities of the copy can mention the brand, the most dazzling star became the enterprise's prizes. So a campaign came down, fans did not remember the brand of the enterprise, but remember the ipad.

5. Crooks Rampage

Some enterprises simply play word games, the author experienced an activity, businessmen put it, forwarding activities Weibo one person an ipad, this micro-blog by the unknown Truth fans crazy turn, of course, became the hottest micro-blog that day. But afterwards the merchant explained that one person an ipad meant to give only one person an ipad. Big-fan fans began to spit on the company and its brand. Is it fun to cheat fans? It's not fun, they become your fans will only discredit your brand, because you deeply hurt them.

6. The Navy is in the lake

Some enterprises in order to show their cattle, an activity mobilized million army to participate in forwarding, the final result is still the number of glory, deserted marketing.

7. After the lively, the deserted

Many corporate executives have hundreds of thousands of of tiny fans, but blog posts are not very much talked about. In fact, micro-bo marketing is about the two-way interaction with fans, if the enterprise for an activity caused by the false prosperity of complacency, then the future of the neglected gate how to clean it?

How to avoid the problems caused by the award-giving forwarding for the enterprise? The author visited the social marketing agency with Music Digital marketing CEO Mr. Huang, he told the author that micro-activities must be combined with creativity to its marketing value, custom activities can effectively solve such problems. First, creative custom activities can be designed for the brand creative activities, so that fans participate in the activities at the same time with the brand interaction and in-depth understanding of brand characteristics; The second creative custom activities can accurately subdivide the brand's audience, direct control of which people participate in activities, to avoid zombie powder, activity control, seize the target users. Third, creative customization activities can effectively monitor the effectiveness of activities, including a detailed list of new high-quality fans, fans of basic information, activity, influence, key communicators and so on.

Finally, I would like to say that the essence of marketing is differentiated, how from the thousands of people on the side of the award-winning forward to attract attention, in the final analysis for creativity. Marketing away from creativity creates no value, away from the prize forwarding seven sins, from the creative start!