Seven consumers will not buy problems in the short term brand food

The second China Food Health seven-Star award was released in Shanghai, the study, commissioned by the independent research agency Ipsos, showed that when food safety incidents occurred, 70% of consumers surveyed said they would not buy the branded products in the short term and would even reduce their reliance on the brand's industry. According to Cai, managing director of the innovation and Forecasting Marketing Research division of Greater China in Ipsos, the research uses online  methods to visit 18-50-year-old consumers in seven cities. The results showed that more than 60% per cent of consumers surveyed were "very concerned" about food safety, especially among consumers over the age of 30 and high-income. In all categories, fresh meat, aquatic products, cereals and oils and dairy products are the forefront of concern. In addition, fresh fruits and vegetables, processed foods and beverages also have a considerable degree of concern. Cai said that the research results show that food safety is still an important social appeal, to strengthen consumer trust in food safety, we must improve food enterprises in raw materials, processing, storage, circulation and other aspects of the management of transparency, while,  Consumers also expect neutral third-party inspection agencies to be able to conduct irregular inspections of the enterprise and publicize the results. According to the results of the survey, the "China Food Health Seven Stars Award" yesterday also announced 100 consumer-selected food industry's most trusted brands, respectively, from the food manufacturing industry, catering industry and retail chain industry.