Seven deadly sins with the internet

In popular language, good products and services must be found in the user's seven-inch. The internet's empiricism to judge and find these seven-inch and the need for a great reference, but if we traced back, know the user's needs or the origin of the desire to know the specific content of these requirements, know how these affect the market demand, and how the impact? Perhaps apart from empirical science, philosophy and religion are the best ways to answer these questions.

In this article, I would like to borrow the basic concept of seven sins, the expression of human innate and invincible desire or original sin, unrelated to the praise. These seven desires are ingrained, clinging to the human brain, just like the underlying architecture on the hardware, which can only be read but never modified. The acquired cognition and reason are often unable to deal with these innate desires, and can only be allowed to manipulate our actions and make us bear the consequential consequences. In the movie "Seven Sins", the offender treats himself as the law enforcement of God on one line for the perpetrators of these seven kinds of crimes. And back to our real life, when the internet has become the sine qua non of human evolution, the applications and services that the Internet brings to us are priests who help us to improve or even get rid of these desires and uphold human faith? Or are you making the most of the demons that humans are born with to curse and let their infinite breed and spread? ?

I. Lust (Luxuria)-excessively strong or indulgent sexual desire

Representative Products: Adult website, SP, 9158, initial QQ, dance troupe, watercress Group

1, fancies adult website

From the backward era of dial-up Internet, adult sites have been standing still, facing more sophisticated network monitoring and strict legal sanctions, it is still through the transfer of servers overseas, Web site updates, community information, QQ group discussion, such as playing cat and mouse games. A long time ago, or a small white user I have been to these stationmaster selfless dedication and heart, like many people think of them as to the vast number of otaku spread the gospel and no desire for the spiritual mentor. Later, they also have a healthy profit model, but also profiteering. In fact, from the ancient times carved on the rock wall of people blush to the heart of the picture, to the adult books after the advent of text and typography, to the adult videos and adult discs brought about by the maturation of video technology, human beings have been poor at all, using state-of-the-art technology to make products that carry human desires, and with the development and maturation of internet technology, The appearance of adult website is also inevitable, it also will share information, free to attract users, the flow of the typical Internet business model to play to the extreme. Desire encourages the user to patronize, and these sites will accumulate the flow of traffic to maintain the operation and gain benefits, the desired. There are two more important significance, first, the adult website is the earliest "online education" site, teaching effect is remarkable, peach and plum all over the world; second, adult websites are the first local Internet companies to launch a global entertainment product agency.

Compared to adult sites of the implicit, introverted and pragmatic, the SP is simply rude and no technical content, but also not honest. It relies on a large number of beautiful images of realism to stimulate the victim's desire, so that these poor worms involuntarily repeatedly send text messages to * *. If the is to rely on human desires to make money, that SP is relying on human desires to alleviate and meet the impulse and helplessness to cheat, that is, Schopenhauer said desire can not meet then pain of that state. Similarly, there are 9158 video chat rooms, in fact, 9158 before the vast number of video chat room in the flash, but only today's 9158 make full use of the human desire to produce the kind of irresistible impulse and helplessness, through the very seductive images to attract users into the chat room, Then through carefully designed service model step-by-Step Guide tyrants Impulse extravagantly.

The old adage in the sales industry is that the adult website sells steaks, while the SP and 9158 sell the sound of AIDS.

2. The O2O of the dance troupe

In fact, whether it is an, or SP and video chat room, these are still users deceive themselves, users to the cold computer, through the reception of relatively low-level visual, auditory information to alleviate the desire. And the real can achieve O2O can only be a social product, because in the alleviation of desire, the human physiological needs of the decision regardless of the line on the many busy, after all, still back to the line down the final implementation. The first in this regard is the early QQ, at that time with the explosion of QQ users and the increasingly intelligent friend search function, coupled with video chat, QQ photo albums and other elements, making QQ in the alleviation of the desire to effect significantly. This mainly manifests in two aspects, first, the strange friend from realizes to the net love, then the emotion natural development, the communication is thorough, is a "pure → desire produces → desires satisfies" the process, and the reality in love does not have two causes. Second, some people who have the desire to find the same people through QQ to ease or vent, QQ as an intermediary to solve the problem of asymmetric information. For us this generation along with QQ grew up of the crowd, seemingly everyone side have a homely, bad words, but can through QQ this sharp weapon to hunt yan countless folk master.

The success of the dance troupe proved that only social interaction from a common interest can achieve good results. So why does such a simple music game play YP function so well? Why does the orchestra, which is more technical than the dance troupe, do not have this function? I think there are two main reasons, first, the player in the dance group incarnation is beautiful enough and charming, easy to create a good fantasy and imposed on the reality , and fantasies are bound to generate desire. Second, dance is about the movement of the body, in the aphrodisiac role is far greater than music, dance the good and consistent body movements of the United States produce endorphins, which are followed by a combination of oxytocin, which promotes human social and love, plus a good feeling when the vagus nerve is strongly stimulated, resulting in a dancer's pleasure. In this case, almost all the preparatory work has been online to do enough, that line of late implementation is so ripe.

The Watercress group is also a typical representative of social interaction based on common interests, but lacks the innate advantage such as the dance troupe, the line can only carry on the preliminary matchmaking, most of the work still needs the team members to complete online. But watercress unique literary and artistic fresh temperament to a large number of people with lofty ideals of fantasy space, with romantic feelings of the lust of the pilgrims have come to this pilgrimage, and the outcome can be satisfactory, see the men and women Wenqing their own strength. "Slow Company" said Watercress, I can only help you here, you slow work out malt.

Also based on the common interests of the development of social degradation to the desire of the network games, the revolutionary friendship fought together easier to build trust, and the president in the imagination is often heroic tall, revered idols. Perhaps everyone to the dust-laden years of "copper gate" incident remains impressive.

With the constant innovation of technology, I have always believed that there will be more and cooler products in alleviating human desires. Last year, Microsoft's patent for long-range power feedback was passed, which could simulate friction, touch, pressure, vibration, noise, three-dimensional feedback, and temperature changes through remote technology and specific hardware devices to deliver real-life experiences such as hugs and handshakes to users. IBM's 5IN5 report said last year that it would further advance the cognitive function of computers and other devices by developing the ability to mimic the visual, auditory, sensory, olfactory and tactile abilities that would allow computers and other equipment to acquire more ability to imitate human senses. Perhaps in the near future, all kinds of human feelings will become digitized to facilitate transmission and feedback, and the human sense of the acquisition is no longer limited to real life with human contact, can also rely on the internet and wearable equipment to experience. At that time, in the framework of law, morals and ethics, the internet is really likely to be able to solve the problem of human desires exclusively on line. Like a plot in the Minority report, the user lies in a glass dome, with a variety of data lines in the body, completely through technology to satisfy the desire.

Ii. Gluttony and greed (Avaritia&gula)-Hope to occupy more

Representative Products: Comments on tools, Taobao and other electric dealers, chess games, micro-blog

Gluttony is defined as indulgence and alcoholism, and Dante's explanation adds to the excessive hoarding of food. Greed means wanting to occupy more than you need. The two are essentially similar in nature, meaning that they want to acquire more than the limited human needs.

1. Comment on the timeless sunshine of tools

Human pursuit of food is always never stop, before through media advertising, friend referral and field visits to find food to meet their greedy appetite, and now the Internet in catering services to provide us with more scientific classification, clearer rankings and more objective evaluation, Also through lbs to carry out more active and intelligent push, and the appearance of group buying so that we can enjoy a variety of delicious food prices. In recent years, the quality of life in the electrical business and Weibo marketing number is to enable users to find the world's food. These products capture the impulses of human gluttony and try to cater to the needs of gluttony.

But the function of these products is different from the original sin of gluttony, the meaning of gluttony is that humans indulge in appetite to eat more, but "people do not eat also, fresh can know taste also", and these products are to help us improve the quality of eating. In short, although these products from the impulse of human gluttony, but still in good direction to achieve some correction.

At this time, we have been nailed to the table is not on behalf of God's law enforcement, but our intimate Internet food assistants.

2, pro, must be greedy a little more oh

For "want to occupy more than needed", Taobao's chop-hands party should be more profound understanding. Greed has given birth to a desire for shopping, but in traditional cases, our shopping process involves physical activity, paying for money and getting things. Owning more greed will make us shop as much as possible, and greed for money will make us feel distressed and unhappy when we pay. The greed for physical strength will also let us feel tired when the body is too much exercise, both of us will have an unlimited shopping desire for effective restrictions, thus helping us to achieve a relatively reasonable balance.

But the electric dealer's appearance has completely broken this balance, first, we no longer need to pay the physical strength and the excessive time to look for oneself wants the product, and around to determine the best quality and the most favorable price. Now we just move a few fingers and wait a few days to get the most accurate merchandise. Here, the physical strength of the desire for shopping has disappeared. Secondly, since the emergence of money in primitive society thousands of years ago, the action of taking out currency payment is a symbol of the decline of their wealth, which has a negative psychological implication to us, which has been deepened with the evolution of human beings. Now, when we go shopping through the electric dealer, the payment has become a simple net bank transfer or balance payment, the original real currency transfer has become the computer digital changes, and we have not established a strong neural connection to new changes, but also lack of sufficient psychological hints. Therefore, the reduction of money on the purchase of material restrictions also disappeared. The electric business website is to use our greed and grow up, but they won't stop at all, they will always weaken our sense of money (for example, the emergence of balance treasure), will continue to bring us a smoother and more comfortable shopping experience, will adopt a more sophisticated internet marketing methods to numb our sanity; will be more intimate with large data and data mining to push products for us. Under the impact of the electrical business, our greed has indeed been out of control, and our greed of the limits are constantly improving.

Perhaps in the near future, "Double 11 prodigal" and "again Taobao chop hand" is really not a joke words.

3. The good relationship between chess and greed

About chess games and greed, want to start from a personal experience. Not long ago was the eldest brother pulled to participate in a certain chess website held under the line hold ' Em game, before the hold ' em knew nothing I can only on the road to check the rules. After the start of the game, may be because of good luck, but also may be other masters can not be a layman's expression, action and the road of effective interpretation, I have a great advantage to become the Chipleader. In fact, this time whether from the rational or emotional, I should take the chips are all lost to the stronger boss, in order to achieve the best results. However, in the next few direct confrontation with the boss, I was completely irrational, as if there is a power in control I only stare at the card, just think how to bet. Then I repeated my reflection on the behavior at that time, when I did not think about what the chips meant, or how tempting the rewards of winning were, but at that particular moment it was impossible to give up the chance to win more, which could be the nature of human greed. In front of it, it feels like a lower-life creature completely controlled by dopamine and adrenaline, not much different from the hounds in the Plov experiment.

The game system and game mechanism of chess and card games are the most appropriate games to stimulate human gambling and greed. And the Internet, especially mobile Internet chess game is to this gambling and greed completely released and continue to expand, today's users can take out the mobile phone to open the card app to greed, rather than the same as before need to call about a friend of the game. In addition to the "Silver quotient" of the work, so that we can see the real results of labor, or mistakenly found a way to become rich, so that the nature of greed again magnified and lost control. In the past, I have often heard of so-and-so because gambling owes usury and the story of the ruin. And now, addicted to the network chess game cases are endless, in writing this article casually brush the next micro-blog, see a "woman playing chess card games 10 months lost 200,000 to jump" message.

In the face of a chess game that strikes us as greedy and original sin, it may be hard to deal with our own efforts.

4, want to be "emperor" to Weibo

Weibo has a number of attributes, but also corresponds to different human sins, where the greed is mainly derived from the media properties of Weibo. Information transmission is the function of the media, but not the goal, the purpose of the media is to obtain more audiences, so as to obtain greater rights and commercial interests. This is a glance at Weibo, where Big V tries to get more fans to satisfy their greed for power and interests. At some point, the innocent fans tend to be the stepping stones for their power, to serve as fodder for their vicious cursing and war, and to become the ultimate channel for their interests to become present. In the face of greed for rights and interests, they are trying to conceal their confusion and malice in facing questions and arguments, the message they violate their consciences for commercial gain, their black-and-white theory of row, their followers, and so on. Finally, two cases, first, a big V in the interview with the micro-Bo analogy imaging "The emperor to Memorial the same", this is the most appropriate metaphor for greed. Second, previously saw a big V of a zombie powder called "* en day" (* for Big V's surname), at that time, the mind immediately emerged with a higher than the sky than the sea deep sentences, can not help but the cold behind.

Weibo is like a stage, a group of good makeup actors on the above to play a variety of human ugliness, the theme of this stage is called-greed.

Iii. laziness (Accidia)--a waste of time

Representative Products: Video site, Weibo, Taobao and other electric business

From the point of view of Dante's theology, laziness is "failure to love God all by all, not to be full of the spirit of loving God, not to love God with all one's heart", which manifests itself in laziness, cowardice, ease of gratification and lack of responsibility. Although the definition of Dante is based on strong religious belief, the "easy to meet" and "irresponsible" are indeed the most appropriate explanations for laziness, both of which are "eager" and "Wasting Time". It is more difficult to judge laziness morally than to define laziness. Laziness encourages the invention and use of tools to become the fundamental driving force of human technological innovation, and, personally, we want to do everything we can to overcome laziness and make ourselves more diligent and hardworking, and the ultimate goal is to enable ourselves to enjoy a certain "laziness" at some point in time. ”

1. Short video and memory fragments

The advent of video breaks the absolute rule of words for our senses and even our minds, as mentioned in "shallow", our brain is now being reshaped by Internet technology, from receiving a small amount of information, deep thinking into the face of massive information, shallow thinking, so among the many information carriers, we will be the most expressive form, The most attractive and at the same time the lowest information content ratio video is most interesting.

Prior to the advent of the video site we have been through a wealth of Internet resources and convenient download technology to enjoy the video, but this need to take the initiative to find, on the other hand, it takes time to wait for the download to complete. Video site appears to solve this problem, the initial video site resources are not rich enough to the extreme quality, but their existence has been reminding users, you have a next to open that look and you do not know what the novelty of the video library Oh! They have repeatedly distracted users, repeatedly letting users hold " Take a break, come back at once "mentality but because the site's recommendation and jump more and more away, waste countless time but unaware. As a result, early video sites and current short video causes users to be lazy mainly because of the transfer of user attention.

2. SMD Advertising: Left to buy road wealth

Now the video site has become a TV series, movies and variety shows and other long video distribution center. In addition to the reasons for the shift in user attention, the length of video time also increases the user's laziness on the other hand. But from the aspect of video content, we really can't set a standard to see what kind of video is worth learning, and which video is a waste of time. Each user has a cognitive range of their preferences that cannot be compared horizontally and can only be measured vertically from a single user perspective-does the presence of a video site make you spend more time looking at things that you didn't even see? Does it affect the amount and quality of the tasks you accomplish in real life?

To divert attention or to become a junkyard for some domestic dramas and movies is understandable to some extent and can be circumvented by users. But the video website most can waste the user time, carries on the murder to the user is one kind of extremely anti-humanity thing-pastes the piece advertisement. Some people may say, before there are print ads and television ads, why video site is anti-human? This is because print ads can be automatically ignored by users, and the predictive mechanism in our vision can help users automatically skip ads. For the TV media, which is the user passively receives the video, we originally did not know what to see next, so even the advertisement will not be too unexpected. Video site appears to bring us the dawn, but when we think that finally get rid of the passive behind the TV program, full of hope to the video site to see their favorite show, but was the video site refused-sorry, please see the ads first! What is the difference between this and the robber's act of "going from there and leaving the money to buy a road"? Although we can not as everyone has met the primary school of the wonderful work of the class teacher to use "you delayed 1 minutes, the class 50 people add up is 50 minutes!" To calculate the waste of time, but we can pay a little attention to how much time we spend on waiting for the ad every day. For the cool, through the growing patch of advertising so that they get rid of the burning money to buy bandwidth and copyright of the bitter situation, to achieve a better financial situation. However, I have always believed that they lacked the imagination to create the most appropriate business model, but they coerced the user into paying for it. If laziness is a sin, the video site that uses the patch ad and the user who lacks self-control are accomplices in collusion.

3. Confessions of a small advertising person

Weibo makes information fragmented and explosive, coupled with the genius of the waterfall stream, which allows users to stop when they start to brush, and curiosity prompts them to wonder what the next message will be, and the more fragmented it will waste more time. Of course, the introduction of micro-blog to increase the number of users to filter the information of the time, for the same amount of wasted time, see mixed in the normal microblogging in the mass promotion of micro-blog, my first reaction is plastered with small advertising community bulletin board.

Regardless of the future direction of Micro Bo ads more thick, more paste the more dense community bulletin board, or become a PO shopping guide, our users do not care, we are concerned about will not let you waste our time.

Electricity dealers save us a lot of physical strength and time, which, although to some extent, cause our physical laziness, but it allows us to allocate more time and energy to do more valuable things. In this respect, the role of the electrical business is still relatively positive. But some users will say that she has saved from Taobao time and energy used in the visit more Taobao, if so, please refer to the second of the above sin.

Iv. Anger (IRA)--the urge and action to hate others and generate retaliation

Representative Products: Weibo, games

Dante's explanation of anger is that an abnormal feeling caused by disgust exercises the desire to punish others in addition to the power conferred by the law. Wrote here many times mentioned Weibo, after the post was issued a friend asked me why the microblogging so harsh, you do not know how hard others. I did not say that Weibo is not good, but it is thanks to Weibo, because Weibo will be the human nature of many of the dark show and enlarge, let us see more clearly, this actually helps us to reflect and amend.

1. The Swarm is also angry

Many of the seven evils are interrelated and reciprocal, and anger stems from the greed mentioned above and the jealousy that follows. Some micro-broad v out of the greed for power and business interests, to do everything possible to maintain their authority and influence, once the other people stand up to challenge, immediately on Weibo angry, meaning to tell the fans "brothers to me!" (Not the brothers and I) ", Gana of the research in the study found that if your microblog friends sent a very angry microblog, you will also be more likely to follow the anger. This is even more so when your microblog friends are opinion leaders.

Impulsive and angry fans like K.K in the "out of control" of the Swarm, although there is no center, but can emerge from a large number of members of an invisible hand to control the entire group, the various units are highly connected, with tacit understanding, eventually through quantitative changes to lead to qualitative change. Where the swarm flies, personal privacy, moral bottom line, truth and so on are all riddled with holes.

I don't know if the Big V is real rage or fake rage, but at least he's getting angry at the fans, and I think the answer is clear as to what they want from their fans ' anger or what they want to do with their fan rage.

2. The game of pain and happy little suffer

Any computer game, whether it's a brain-burning masterpiece or a simple Tetris, we are often frustrated and angry with this bunch of inanimate (perhaps life) computer programs while playing games, and we all know that any sad checkpoint, any hard copy of it, is not the same as the power button we have on hand in the real world. But the game is our most talented human inventions, in a set of rules to entertain themselves, or even "self-inflicted" and "humiliation", but we have never been happy. We designed the game world and struggled to fight the virtual characters inside, just as the "people" in the matrix also designed the real world in our eyes and joined in to play with us.

V. Jealousy (Invidia)--hate others for their possessions or other good things than they are rich

Representative Products-Social networking

1. Connect the envy of the world

Jealousy, like greed, is a sin created by an insatiable desire. Greed is often related to material possessions, while jealousy is related to the spiritual aspects of love and the success of others. As Dante says, jealousy's fondness for his assets has become a desire to envy the owners of other finer things. Jealousy is the result of greed, and the consequence is anger.

Jealousy stems from our own horizontal comparison with others, it is not an absolute concept, but a comparison of the gap and "why he has my" mentality. Before, we and the other side of the way to compare the main line of the various parties, when you from the 15 flat rental room to go back to the reunion of the students, but found that your eyes of the learning slag has become the hometown of tyrants, you want to not envy is difficult. But the frequency of this kind of offline gathering is low, and in the case of face-to-face communication, everyone will be more convergent. At that time, each of us is an information island, unable to carry out efficient, rapid and real-time updated information interaction, so we are less likely to be stimulated, the source of our envy is relatively limited.

But Winkle's internet has brought an atrocious social networking site, from the early Chinaren alumni, to the later campus and QQ space, and then to the current microblogging and friends circle, a time our classmates, friends all kinds of information are within reach and maintain continuous updates, and "You may know Him" And so the friend recommendation function also expands your information source, expanded we can crosswise contrast the range and the crowd. The flow and transparency of information makes it possible to know each other's situations at the first time, which gives us more opportunities for horizontal comparisons than before, making us more susceptible to jealousy. Whenever we use social tools, we will be "why the school slag has become a tyrants", "Why peer partners can go to Ma Dai and I have been in the meadow", "Why the big guy to go to Australia skydiving and I now want to jump" and so on issues such as jealousy desire. Even those high social celebrities and micro-great V will be jealous all the day. "How did this SB's zombie powder go up again?", "His ' first screenshot, waiting for the small secretary to delete the post ' success again!", "he was invited to tea again ..." and so on.

Is it because of the jealousy in our hearts that there are so much empathy in the "circle of Friends" where there are one or two of people who want to scold SB for just one shot?

Vi. arrogance (superbia)--obsession with oneself and cruelty to others

Representative Products: all Internet products

1. US and the Internet: Pride and Prejudice

When I think about the typical arrogant Internet product, I find that almost all Internet products are related to arrogance, and even all human behavior, between people, people and things are arrogant, but we never found. I need to start by stating that the arrogance here is not what we usually think of as a great derogatory pride, but a human attribute, or even the property of everything in the world, it is the "I" can become "I" reason, is a stress of self-protection, completely does not involve the praise. Writing here, I also finally understand why Dante should be arrogant as the first sin. There are two reasons for jealousy, the subjective reason is our own greed, and the objective reason is other people's arrogance.

The "Only with * * (a city) people chat, outsiders consciously detour" signature, Friends of the sun out of the red wine food pictures, some big V of other people's language violence and thought kidnapping, online games in the Yuan tyrants small white players seconds kill, Taobao customer service to buyers hypocrisy and deception, and so on, are due to our arrogance and health. Each of us actively seeks out some of our strengths in intelligence, knowledge, skills, power, money, appearance, geography, and so on, and by showing off a vicious blow to others. Arrogance makes us do everything possible to show our relatively beautiful side, like a performing actor dancing in front of the crowd, and the internet lets the dancers wear masks, so that we can hide their true colors in the dark, and thus more unscrupulous display of their own, as for the elegant ballet or vulgar striptease, We are in total disregard.

Because of the universal existence of arrogance, everyone can find arrogant capital and channels, and everyone committed the arrogant sin is far beyond their own imagination. Just like the popular phrase "always scold others ZB is actually the biggest ZB". And when I'm writing this article to evaluate these products, I unknowingly commit the arrogance of sin.

Extending from a variety of products to the Internet itself, when we use the Internet as a tool for ourselves and to meet our various needs, we are bound to endure the arrogance of the internet and the ferocity of the internet's vengeance against us. The Internet in computing power, memory capacity, information transmission efficiency, evolution speed and so on, will have the human body has been more and more far away, the confidence and arrogance accumulated in our human beings more and more, even if we have been self-righteous as the most advanced species. We are increasingly strict in our enjoyment of the benefits that the Internet brings to us, when we make our Internet (or more advanced technology) more powerful, we should not be more confident, but more aware of our insignificance and awe.

Perhaps the internet is really not our arrogant Beck, but instead, we humans are more likely to become the internet in the future of all the tools.