Seven interesting facts about mobile shoppers

We find that people look at their phones on average 150 times a day, about 6.5 minutes at a time. and mobile phones, or smartphones, are clearly the first screens of people. In the past, all the activities on the computer were gradually transferred to mobile phones and tablets, even including shopping.

Shopping can be said that people's life is absolutely not a little behavior, and mobile e-commerce in people's life is more and more, and sign in , Group buy These mobile internet activities are also constantly pushing people to pay for all kinds of goods and services through their mobile phones. In the 2011 Black Friday Shopping season in the United States, IBM reported that sales were up 24.3% compared with last year, with mobile device payments rising from 3.2% to 9.8%, or about 200% per cent.

And to learn more about mobile spending, Jinal Shah of the JWT advertising agency in the United States led his team to conduct a quantitative study that surveyed adults who used smartphones or tablets in the shopping season over the age of 18, and finally found out that when consumers were in the process of payment, There are many very interesting facts.

1. Mobile shopping is not equivalent to mobile payment

When browsing merchandise, mobile spending is not necessarily done on the phone to complete the payment process. In fact, in people's mobile shopping process, payment is often the least important, and price comparison and ranking is the most commonly used by consumers. As for the reason, security is overwhelmingly a concern for consumers.

2. Men prefer to consult their mobile phones

Among mobile consumers, men are keen to ask for advice on their mobile phones, including comparing prices, gathering information, looking for goods, or even using mobile phones to find physical stores or doing ancillary work while shopping in physical stores.

3. Mobile devices often triumph over computers in many cases

Most mobile consumption is often a place where there is computer access, such as home or office. The office may be because most employees are willing to shop on the phone rather than on the company's computer, and shopping at home may be easier because of mobile devices.

4. Mobile consumption is difficult to affect shopping habits

Most mobile consumers say they are going to buy those goods and will not give up some goods or buy more goods because of the difference between using a terminal. Therefore, mobile consumption will not have a greater impact on commodity sales, physical stores and computer-side consumers will move to the mobile end, but will not create a new consumer market.

5. Mobile consumer experience is very good

Of those who use mobile devices to consume, 69% think the whole process feels "excellent" or "very good". Most people think that mobile phone consumption is much more convenient than queuing up in the shop.

6. But some improvements still need to be made

In addition to convenience, mobile consumption actually has a lot of room for improvement, especially in the user experience of the E-commerce site that users log on to. Many mobile shoppers are dissatisfied with the difficulties of navigating mobile shopping sites and lack of product information, and users need better mobile shopping software.

The biggest problem with mobile consumption now may be the worry about the security of mobile payments. It is also necessary to simplify the entire process as much as possible and to improve the user experience as much as possible by allowing users to use smartphones for credit card payments.

7. Touch Screen First

Because of the popularity of tablet and touch screen, users have created new habits of use. Touch screen provides a more easy web browsing experience, which also makes it easier, more natural, and easier to use.