Seven kinds of weapons of electric network brand marketing

User Registration rate, Web site traffic, sales revenue, membership activity of these hard indicators, has become all E-commerce sites will never be lingering nightmare. And when the hard advertising costs are increasingly increasing, marketing costs "stretched", the development of the electric business to pay attention to the importance of brand marketing, understand only to enhance their brand influence, reputation is the root of the big. Therefore, 2010 Electric business website Brand Marketing market is also exceptionally hot. Hundreds of thousands of of the electric business site, are studying the overnight fame of the "peerless martial Arts."

But the drawback is that due to lack of industry accumulation, market experience and professional talent. A lot of development-type electric dealer website involves brand Network marketing, always just think of search bidding, SEO optimization, EDM mass, advertising chain these hard methods. In the highly competitive electric market environment, the simple use of these methods to achieve rapid brand exposure, the results are conceivable.

Recently find the author of the country to do brand marketing many of the electrical business site, have put forward: "Whether the small cost of rapid promotion of brand influence, promote the increase in the number of Web site registration and traffic" problem. The author's answer is "fish and bear cake can not have both", do brand marketing has "absolute skills" but there is no "absolute shortcut." In this article, the author of the country will be seven years of network brand marketing experience to share with you. In combination with the market effect and the "seven weapons" mentioned in the old man's novel, the analogy is made so that the elaboration is clearer and clearer.

The first weapon longevity sword--well-known blog features: Sharp

Bo has a universal Internet users focus and the spread of the effect, the blogger himself is live advertising, is the propaganda position. The introduction of each new article in the name Bo, do not need to be annotated and explained, will directly attract a large number of attention and eyeball. Through the name Bo spread the brand elements, like "longevity sword" generally sharp, can quickly cut the market directly.

The name Bo here does not mean "network giants", "Internet Reds", "star" blog, because their blog has not had the quality of service for other brands, and the price is definitely no more than the portal hard and cheap half points. But refers to in a certain industry, a certain aspect has the professional influence and the industry dissemination rate the famous blog, the pertinence provides the profession dissemination, will be more accurate and effective.

The second kind of weapon peacock feather--soft text of the draft features: Must Kill

Brand of all types of brand manuscript, event manuscript in the well-known web site through the hair, well-known sites have a huge coverage and loyal users, with the influence of other sites, the relevant content will be disseminated to the potential customers of the electric business, to the Internet users with a unified brand image and market information. Soft text of the dissemination of the draft like "Peacock feather" as a broad coverage, spread faster, a blow will kill.

The article is not based on the ranking of the site to choose the order of publication, but to search engines according to the crawl, in line with the target customer's active range, and the operation of the site's business content and other elements, to synthesize the choice of cooperative website.

The third kind of weapon Jasper knife--brand Weibo features: Smart

Although Weibo has just emerged soon, but its concise, interactive, convenient features, has attracted hundreds of millions of of Chinese netizens use. The Electric business website lets the person to plan and regularly updates the brand micro-blog, through each kind of focus topic, the individuality article, the characteristic activity, attracts many netizens. Weibo, like a "jasper knife," needs to be harnessed with wisdom and feeling.

In particular, through invitations, visits, interaction and other forms, as much as possible to increase the number of fans. The increase of old fans will also attract new fans, the Chinese "herd" mentality is quite serious.

The fourth kind of weapon amorous ring--network question and answer characteristic: graceful

In all kinds of questions and answers platform, planning some close to netizens consumption and psychological problems, guide netizens answer. In order to increase the Netizen's understanding of the brand, it can also be more objective to promote the brand elements. Network questions and answers like "amorous ring", graceful will keep each other.

Select the precise interactive platform, will be directly to the search engine crawl to produce a huge help. SEO optimization than the site to save money, direct, much easier.

The fifth kind of weapon parting hook--Interactive forum features: Bold

The Forum has a special influence and role in China's Internet, its business model is not strong, but the dissemination of information efficiency and exposure index is the leading. The netizen can give full play to the initiative in the Forum, so the activity degree is also high. In the forum to brand elements as the theme Hype series content, will effectively stimulate the attention of netizens and active transmission. The interactive forum is like "parting Hook", the decisive shot wins.

Large forums and professional forums, commercial stickers and advertising stickers are all "blocked", it needs to be carefully planned by professional planners theme, but not too straightforward to do text ads.

The sixth kind of weapon overlord gun--Official blog characteristic: domineering

Set up an official blog for an electrical commodity or platform on a portal or professional blog site. The use of the site's inherent blog model, the brand's various elements, information, activities, dynamic, and even senior executives can be completely displayed to netizens. Just like "Overlord gun" is full of just fierce and domineering, without concealing the establishment of a tall, glorious brand image.

It expounds brand culture and brand value, and the meaning of brand to society. To the most intuitive and straightforward perfect image, causing netizens trust in the brand.

Seventh Weapon fist--sns community features: Perseverance

SNS as a network platform, the relationship as the goal and foundation, Unlimited extension of the tree-like diagram. Its function novelty, resource interaction, has the unique propaganda effect to the brand propaganda. Like "fist", with perseverance and perseverance, will eventually have the desired effect.

Can be directly registered members of the brand name, the publication of relevant brand articles and planning award-winning activities to attract and stimulate netizens in the reading of brand articles, through the network automatically spread.

Above is seven kinds of network brand marketing way Introduction, according to the author's practice experience. More than 3 ways of comprehensive use of better results. The author of the country will be in the next article "Electric dealer brand marketing seven kinds of weapons use secret Gupta", the use of these seven kinds of marketing weapons of attention and skills application.