Seven Le Kang Shizhenyang: The pharmaceutical industry is limited by its own characteristics to do O2O more difficult

Absrtact: August 20 news, billion power network learned that the seven Le Kang Online pharmacy chairman Shizhenyang at the annual meeting of pharmaceutical companies, the pharmaceutical industry limited by its own characteristics to do O2O more difficult. Shizhenyang Frankly, the current medical O2O the most difficult to circumvent the problem:

August 20 news, billion power network learned that a few days ago, seven Le Kang Online pharmacy chairman Shizhenyang at the annual meeting of pharmaceutical companies, the pharmaceutical industry is limited by its own characteristics to do O2O more difficult.

Shizhenyang Frankly, the current medical O2O the most difficult to circumvent the problem: one is that consumers can not determine what kind of medicine to buy, and the second is that sometimes the drug is very urgent, the current logistics capacity can not meet the needs of consumers. So it's not a problem for chronic drugs to be marketed on the Internet, but it's more difficult to have an acute drug. In order to better try E-commerce, seven Le Kang has made some other attempts, and Formosa glasses have cooperated o+o.

At the annual meeting of the pharmaceutical and electronic business, Shizhenyang that last year during the double 11 period, seven Lecang and the cat, the Treasure Island tripartite carried out a O2O new attempt across 4 realms. The attempt was a bit of a success, but it was hampered by technical reasons, and the attempt did not achieve the desired results.

When talking about the experience of a traditional enterprise doing electric business, Shizhenyang said that "the traditional enterprises do and online business, we must meet the timeliness of consumers and so on demand, so that customer satisfaction can be promoted, and will increase the turnover." A company makes money, but the customer's decline is actually a loss. ”

Shizhenyang also said that seven Le Kang set foot in the online pharmacy business is still relatively early. Three years ago, seven Le Kang to do the Internet pharmacy, many pharmacies are opening physical pharmacies, but seven Le Kang chose the internet, and boarded the Jingdong, Taobao, Amazon. "Seven Le Kang used a very short time to do the current scale, relying on not resources, relying on the customer satisfaction of the promotion." Customer satisfaction, customers will be high. ”

Shizhenyang is still optimistic about the future of the pharmaceutical and electrical business. "In particular, once the prescription drug is released, it is estimated that an Internet billion enterprise may emerge." ”