Seven Lecang announced recently, the establishment of Guangzhou seven Lok Kang Modern Pharmaceutical Logistics Co., Ltd.

Abstract: When it comes to pharmaceutical electric business, logistics is a topic that cannot be bypassed. China's largest pharmaceutical business seven Lecang announced recently, the establishment of Guangzhou seven Lok Kang Modern Pharmaceutical Logistics Co., Ltd., and at the end of this year began in Guangzhou, the first pilot. It is understood that this is the first medical

When it comes to medical and electronic business, logistics is a topic that cannot be bypassed. China's largest pharmaceutical business seven Lecang announced recently, the establishment of Guangzhou seven Lok Kang Modern Pharmaceutical Logistics Co., Ltd., and at the end of this year began in Guangzhou, the first pilot. It is understood that this is the first medicine for the domestic logistics license.

In fact, with the sale of prescription drugs Ayu approaching, the pharmaceutical companies have determined upgrade the operational capabilities and quality of service, the construction of logistics channels is one of them. Along with the growth of the whole scale of online pharmacy, the choice of logistics is of great significance to the competition of online pharmacy in the medicine retail market. However, for the medical and electronic business, it is not so easy to judge the advantages and disadvantages of the different logistics modes such as third party logistics, self-built logistics or store self-mention.

Medicine to the self-built logistics Guangzhou pilot

Drugs as a special product, the logistics requirements of relatively high, the entire warehousing, transportation, distribution and other logistics areas must be in line with the national "Drug Management Quality Management Standard (GSP) standards." And in accordance with the "Internet drug trading Services approval interim provisions", want to become a pharmaceutical electrical business, must have a GSP (good supply norms) certified drug delivery system.

At present, the medical and electronic business logistics distribution generally use a third party logistics distribution company, and most of the current logistics enterprises do not have the quality of distribution drugs. With the next year's prescription drug network sales Ayu, logistics will become a major constraint factors, a lot of temperature and humidity requirements of the drug delivery will encounter difficulties. According to seven Lok Kang Logistics Center related responsible person, seven Lecang logistics will be in strict accordance with the GSP standards, the whole process of temperature and humidity and GPS monitoring, equipped with professional distribution vehicles and distribution personnel, the practice of GSP logistics standards at the same time set up a full range of pharmaceutical electrical Business logistics service system.

After the pilot in Guangzhou, seven Le Kang plans to gradually establish Beijing, Shanghai, Chengdu, Wuhan and other comprehensive logistics layout work, set up a rapid response logistics model. Seven Lok Kang related responsible person also revealed that will be based on the company's development and logistics center layout, and gradually promote the logistics center within the radiation range of self distribution work, the first half of next year will take the lead in the Pearl River delta to complete the work of proprietary distribution coverage.

It is understood that in the seven Lecang announced since the establishment of logistics, the Beijing Golden Elephant Network in 2012 announced the launch of "Golden Elephant an hour", in Beijing city, the working day from 9 o'clock in the morning to 5 o'clock in the afternoon before the successful order can be delivered within 1 hours of the day, can be shipped 100 kinds of products. But now, "an hour of the Golden Elephant" has disappeared.

In the face of precedent, seven Le Kang chairman Shizhenyang to Nanfang Daily reporter said, in the current situation, the company's logistics business is still in an initial stage, the major logistics express companies have not been in this area layout and exerting force. On the one hand, because the policy of online marketing of prescription drugs has not been liberalized, the demand for temporary market is very small, on the other hand, the development level and quality of the domestic cold chain logistics need to be greatly improved. In such cases, the successor has a new opportunity to explode and grow, the total number of prescription drugs trillion market, even 1% into the online sales that is the size of tens of billions, and these pharmaceutical distribution will eventually be used to achieve the logistics, market demand can be imagined.

Is medicine logistics really built?

Last year as the pharmaceutical industry's most influential policy-"Internet food and drug management measures (draft)", in addition to disclosing the source of drugs online Ayu News, the other is to say that the medical logistics can entrust the third party distribution.

But the industry does not recognize the way third-party distribution. Li Hongbo, chairman of the pharmacy network, said publicly that pharmaceutical dealers must build their own logistics, because in reality, there are many drawbacks in the reliance on Third-party logistics. First of all, the ordinary third party logistics enterprises in the speed, the quality, the temperature control, the patient's medication consultation aspect all has the very big risk; Secondly, every holiday third party logistics will stop operating, to a large extent, to contain the normal operation of the business; again, throughout the current domestic delivery capacity of the third party logistics, Does not have any one to obtain the drug Supervision Department the Medicine distribution qualification.

The industry generally believes that in order to protect the safety of drugs, reduce the holiday due to the third party logistics stop operating on the corporate brand damage caused by, and in line with the relevant policy provisions of the Drug Administration, the establishment of its own professional logistics distribution system, is the only way for the development of pharmaceutical and electronic business.

There are medical and electrical business people reminded that the pharmaceutical E-commerce Logistics is not a simple drug into, sales, storage or drug delivery, but in line with the relevant provisions of the premise of relying on professional logistics equipment, technology and logistics management Information system, effectively integrate marketing channels upstream and downstream resources, and through the optimization of drug supply and transport links in the acceptance, storage, sorting , distribution and other operating processes, improve order processing capacity, reduce the goods sorting errors. Therefore, to speed up the construction of the existing logistics system and improve the distribution efficiency and level of logistics enterprises is the urgent task of medical electronic commerce.

Self-built logistics burning money is not cost-effective?

When it comes to medical and electronic business, logistics is a topic that cannot be bypassed. Third party logistics, self-built logistics or store from the mention, for the pharmaceutical electrical business, how to judge the pros and cons of different logistics models? With the growth of the overall scale of online pharmacies, the choice of logistics for online pharmacies in the pharmaceutical retail market competition, in the end what does it mean?

Some insiders pointed out that, when the prescription drug network open, the existing medical and electronic operators rely mainly on third-party distribution will be broken: first prescription drug delivery conditions have more stringent requirements; second, the current Third-party logistics companies have a very few medical distribution qualifications.

However, the establishment of logistics must rely on a strong financial backing. There is analysis that the logistics model of the electric business can be like Jingdong such warehousing logistics construction of a sound "heavy" type of development model, can also like the United States drilling such as dozens of square meters of warehouse "light" mode. and Jingdong mode is not everyone can play game, for the pharmaceutical electrical business, the first or the scale of development. It is very simple to say that if the distribution of the Future Day does not reach a certain demand, that loss will be inevitable.

But some investors said that the trillion prescription drug market size for the entire pharmaceutical industry, the market is big enough, the foundation is very strong. With the liberalization of the State policy, the future development of pharmaceutical electric business is infinitely better, since the construction of logistics will be a major factor in the competitiveness of pharmaceutical manufacturers.