Seven reasons for a sudden drop in the ranking of Web sites

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In the SEO optimization of the world, the site rankings rise and fall is a very common thing. If a site's ranking can maintain a stable ranking of more than a year, then this site optimization can be said to do very well, and the search for the friendly degree is very high. And some time is not to say that their site rankings declined, but the opponent's ranking rose, the opponents through your site, then naturally you will be your own site for the center to see the rankings, so that the ranking has declined. In fact, the impact of a sudden decline in site rankings for five reasons:

The difference of content correlation

Many times the webmaster in order to add traffic to the site, will be some short-term more popular words as their site's keywords to use, the purpose is to make the site's traffic to a higher level. Regardless of whether the content is consistent with your site. For example, a website to do QQ signature, often for traffic and add some news up. This will not only give the weight of the site to get a certain role in the promotion. Relatively speaking, the time is long, the weight of the site does not rise but will drop down. Therefore, the relevance of the content of the rankings suddenly fell up to a certain effect.

Second, friendship link out of the question

Too many stationmaster eats this kind of loss. A lot of time to add their own links is nothing more than to the other side of the site to give their own site support, such as the weight of support, ranking support. If the link to each other's site 10 days eight days is not open, then to their own site, is undoubtedly a very big blow. And if the other side of the site has been a problem, such as cheating is found by search, keyword piling, using hidden links, using a jump page, and other disadvantages of SEO optimization means, such a method for their own site is a big hurt. Therefore, the ranking suddenly dropped, it is necessary to check the site's links to ensure that every link is perfect.

Quality and quantity of external chain

Although a certain degree is outside the chain does not like the quantity, only like the quality. But everything has to change randomly. If your own site every time the search is updated, the number of the chain is a roller coaster, when the fall, the gap is not more than 10 20, but hundreds of jumps, then this situation will lead to a sudden decline in the site rankings. There is also the quality of the chain with the site's ranking has a transcendent impact. So, don't look at the quality and quantity of the chain, many times, the reasons for the ups and downs are related to them.

Iv. collected Content

Most webmaster for the site to update content will feel annoying, boring. And now the collection plug-in is so developed, you can put a plug-in can allow the site to collect their own time. And search cited the most annoying is to collect content station, through the collection of content quality is not high to where to go. Many times, collecting content can have a good rank in the short term, the premise is that your site right important is very high, if it is to talk with the long-term, then this collection of content on the site's damage is very large, such as collecting content not only can not help the site to enhance the weight, and the days have been a long time instead of the weight of their own site has been reduced The rankings are also falling.

V. Code security

Perhaps a friend will ask, the site's ranking suddenly fall with the code what relationship? I use an example here to illustrate, such as your site's code there are many such loopholes, and they did not timely repair these loopholes, then the site will be very vulnerable to the use of illegal people, when the site was conquered, Natural Invaders will modify the site's source code, and spiders only know the source code, when found that your source code large-scale changes, will give you the site a certain penalty, nature will lead to a sudden decline in the site rankings. Therefore, the webmaster if the use of someone else's program, we should often pay attention to the official website about the Code program update information, so that from the root is to solve the security code.

Vi. Space stability

A stable space on the site ranking weights have a certain role in promoting. Of course a site is unstable, then there will be the opposite effect. For the optimization of site rankings, the stability of the space is the most important. Stable space has two advantages: first, when the spider to crawl, stable space to ensure that spiders crawl site in the Shun Tong. The second is to enhance the user experience, the user search to their own site, found that the site is not open or users browse to half, the site suddenly to a server can not connect. In this case, the last regret is your own, so, to ensure that the space of a website is stable or not, the weight of the site rankings are a very important test.

Seven, the competitor website rankings rise

This is the physical knowledge that is learned in high school, which can be used to explain this situation. For example, your website is a, the opponent's website is b. It turns out that a is in front of B. So after a few days B is in front of a, if you use a as a reference, then B is up. If B is a reference, then A is down. So, in some cases, it is not their own site rankings declined, but the opponents of the site ranking rise. The key is which website you use as a reference.

Simple analysis of the reasons for the sudden decline in the ranking of their own websites. An effective solution can be obtained through analysis. In this process, stationmaster also must maintain a peaceful mentality with a calm mind. Believe that the sun always after the rain. This article by the Http://www.2012dy.com 2012 movie Net exclusive feeds, reprint please leave the link, thanks!